The Diffusor in Tequila Production: Are They Cheating?

The Diffusor in a Recent Twitter Conversation: A thought provoking question was asked via Twitter about the use of diffusors in tequila production. For the uninitiated, diffusors are used to efficiently extract the starches from harvested agave piñas that are subsequently cooked and distilled to make mass produced tequila.  To purists, its use is blasphemy because … Read moreThe Diffusor in Tequila Production: Are They Cheating?

Roger Clyne’s Mexican Moonshine–Tequila With Intention

roger clyne, mexican moonshine

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert at Billy’s Ice House in New Braunfels, TX.  Click here for Part 1 of our visit with Roger Clyne. *** “The planet does not need more ‘successful people.’  The … Read moreRoger Clyne’s Mexican Moonshine–Tequila With Intention

Falling Under the Spell of Roger Clyne’s Mexican Moonshine Tequila

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert and tequila tasting at Billy’s Ice House in New Braunfels, TX, to talk music, heritage, and his tequila, Mexican Moonshine. *** Talking music, heritage & Mexican Moonshine #Tequila with … Read moreFalling Under the Spell of Roger Clyne’s Mexican Moonshine Tequila

Women in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales

jaclyn jacquez

Jaclyn Jacquez considers herself an adelita, of sorts. Adelitas were female solders (soldaderas) who were a vital force during the Mexican Revolution in the early 1900s, fighting alongside men.  As President of Don Cuco Sotol, she spearheads a sixth generation  company producing a spirit steeped in 800 years of history. Born in Albuquerque, New Mexico … Read moreWomen in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales

Salt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales

Tequila Aficionado Media on The Set Of Salt, Liquor, Lime Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media.  Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences … Read moreSalt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales

Women In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales

Carmen Villareal, san matias

Carmen Alicia Villarreal Treviño, The Original Tequila Boss Lady Carmen Alicia Villarreal Treviño is a legend among Tequila Boss Ladies.  In fact, she is the original Tequila Boss Lady. To date, she is the only female tequila distillery owner, taking the reins of Casa San Matías soon after the tragic death of her husband in … Read moreWomen In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique … Read moreWomen In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

Women In The Tequila Industry: Ana Valenzuela by M.A. “Mike” Morales

ana valenzuela, tequila, tequila aficionado

We continue our Women In The Tequila Industry series with arguably the most recognizable Tequila Boss Lady in the business– Dr. Ana Valenzuela. Apart from her many accomplishments (briefly summarized in our article, Tequila Boss Ladies), Ana is also the founder of Signo Tequila, a non-profit organization established in 2007 and dedicated to educating the … Read moreWomen In The Tequila Industry: Ana Valenzuela by M.A. “Mike” Morales

Women In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions.  As you’ll read, it hasn’t been all margaritas and … Read moreWomen In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would … Read moreWomen In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales