Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique … Read moreWomen In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

Women In The Tequila Industry: Ana Valenzuela by M.A. “Mike” Morales

ana valenzuela, tequila, tequila aficionado

We continue our Women In The Tequila Industry series with arguably the most recognizable Tequila Boss Lady in the business– Dr. Ana Valenzuela. Apart from her many accomplishments (briefly summarized in our article, Tequila Boss Ladies), Ana is also the founder of Signo Tequila, a non-profit organization established in 2007 and dedicated to educating the … Read moreWomen In The Tequila Industry: Ana Valenzuela by M.A. “Mike” Morales

Women In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions.  As you’ll read, it hasn’t been all margaritas and … Read moreWomen In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would … Read moreWomen In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

Tequila 88: A Tequila Hero’s Journey

Hari Dhiman, dressed in a black tuxedo, stood humbly but firmly at the podium and looked out over the darkened auditorium packed with guests and well-wishers from all over the Inland Empire of Southern California. A masterful networker and community leader, the Founder and CEO of upstart tequila brand Tequila 88 had formally invited this who’s-who … Read moreTequila 88: A Tequila Hero’s Journey

Tequila Tapatío And The Source of Life

Welcome Back, Old Friend On two separate occasions, Carlos Camarena, the third generation master distiller of El Tesoro de Don Felipe and the equally famous and classic Tequila Tapatío, stepped outside of Las Perlas mezcal and tequila bar in the heart of downtown Los Angeles to enjoy a cigarette. Taking in the scenery of a chilly … Read moreTequila Tapatío And The Source of Life

The Añejo Way of Life With Señor Rio Tequila and Cigars by M.A. “Mike” Morales

I admit, I have a soft spot for Señor Rio tequila. Sure, it’s produced at the famed La Cofradía distillery (NOM 1137), where its flagship tequila, Casa Noble, grabs all the headlines these days.  And the co-founders, Jonathan Gach and Debbie Medina have a great love for tequila and a great love story, too.  And, … Read moreThe Añejo Way of Life With Señor Rio Tequila and Cigars by M.A. “Mike” Morales

Tequila Boss Ladies by M.A. “Mike” Morales

Carmen Villareal, san matias

Tequila Boss Ladies  “The world will be saved by the western woman.” The Dalai Lama, Vancouver Peace Summit, September 2009 We’re pretty sure His Holiness had no idea that his proclamation would also include this Who’s Who of women in the Tequila Industry and beyond. Mary Clemente—Jurado Tequila… Exclusivity breeds demand and Clemente’s Jurado Tequila, nicknamed … Read moreTequila Boss Ladies by M.A. “Mike” Morales

Tequila Aficionado Media Goes to the Ballpark With Camarena Tequila

Step Up To The Plate The invitation read, “Step Up To the Plate With Camarena Tequila.”  The location–Angel Stadium Diamond Club, Anaheim, CA.  The time–Major League Baseball’s Opening Week.  The activities would include a private stadium tour, Camarena Tequila tasting, an interactive tequila cocktail demonstration, and Southwest style bites. Having grown up about 40 minutes … Read moreTequila Aficionado Media Goes to the Ballpark With Camarena Tequila

Sipping off the Cuff: Ekeco Organic Tequila

When we restructured Tequila Aficionado this year, we found some amazing podcasts that had never been heard before. As we all know, life sometimes gets in the way and a few of Mike and Alex’s podcasts slipped through the cracks. NO MORE! Every Tuesday is Throwback Tuesday until we’ve released all of those great previously … Read moreSipping off the Cuff: Ekeco Organic Tequila