Women In The Tequila Industry: Leticia Aceves Alvarez

Women In The Tequila Industry: Leticia Aceves Alvarez of @EmbajadorTquila Click To Tweet I first met Carmen Leticia Aceves Alvarez in July 2016, during my investigative visit to Fabrica Santa Rosa.  The distillery is responsible for such fan favorite tequilas as Alma de Agave, Crótalo, Cabresto, and their flagship brand, Embajador. At a round table … Read more

Men In Mezcal: Douglas French

Pioneer Mezcalero, Doug French of @ScorpionMezcal shares his story. Click To Tweet Pioneer innovator, Douglas French, founder of Scorpion Mezcal kicks off a new feature on Tequila Aficionado called Men In Mezcal. Establishing his distillery in Oaxaca in 1995, Scorpion has just celebrated its 20th anniversary as the original leader in introducing entry level mezcals … Read more

Women In The Tequila Industry | Anahí Rivera

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. Meet the lady who single-handedly regained Tequila 1921’s traction in 34 states. Click To Tweet Building Casa 1921 One of the … Read more

Rediscovering Demetrio Tequila

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more

Hail Cheesers!

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more

The Revel Avila Spirits Experience

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more

Los Osuna’s Dream Maker

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read more

Tequila Aficionado Media Marks Milestone!

Uncorks Tequila PR & Marketing Agency…  For Immediate Release! October 27,2016, San Antonio, TX:  The people behind Tequila Aficionado Media have strategically aligned to unfurl the next phase in agave spirits publicity, branding, marketing and social media–Tequila PR & Marketing—delivering agency level services exclusively to the craft agave spirits segment. “You can’t market spirits the … Read more

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review… In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list. In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor. Contrary to the galloping propaganda disseminated by some press releases, there were no additional … Read more