Tequila Aficionado Media Marks Milestone!

Uncorks Tequila PR & Marketing Agency…  For Immediate Release! October 27,2016, San Antonio, TX:  The people behind Tequila Aficionado Media have strategically aligned to unfurl the next phase in agave spirits publicity, branding, marketing and social media–Tequila PR & Marketing—delivering agency level services exclusively to the craft agave spirits segment. “You can’t market spirits the … Read more

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review… In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list. In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor. Contrary to the galloping propaganda disseminated by some press releases, there were no additional … Read more

Kansas Is A Hotbed For Agave Spirits

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  Felipe’s Mexican Restaurant provided us with no payment, but the food was well worth it!]  Back To Felipe’s … Read more

One With Life at Bracken Cave

 [From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on an epic RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.]  Bat Fascination From watching the campy Batman TV series, or seeing Michael Keaton’s classic Batman movie at least 8 … Read more

Tequila: A Global History by Ian Williams

There are few books on the subject of Tequila that are considered classics.  The Book Of Tequila by the late, great Bob Emmons, stands out as the most essential for any student of agave spirits. I consider Emmons the first, true Tequila Journalist.  He was the first American author to demystify the much maligned Mexican … Read more

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still … Read more

Embajador Tequila: Framework for The Future

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open … Read more

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s … Read more

Embajador Tequila: Rectifying the Situation

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Remember … Read more

The Top 20 Craft Tequilas You’ve Overlooked

In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists.  What’s worse is, I dread being asked to participate in compiling them. Let … Read more