The Tequila Aficionado Brands of Promise Awards were our response to a secondary industry that has sprouted up around awards programs in the spirits industry. In a very much pay-to-play world where large sums of money are involved in entering today’s contests and even more is required of winners in licensing fees to use the award logos on marketing, online and point of sale materials, we felt it was time that something change.
What Makes Brands of Promise Different
We do not charge an entry fee to be considered for the Tequila Aficionado Brands of Promise Awards, nor do we charge licensing fees for the winners to use the Tequila Aficionado Brands of Promise seal. You take your award with you as soon as you’ve won it. Winners simply download the high resolution images for their awards by clicking on the thumbnails here at www.TequilaAficionado.com. We encourage winners to use them on their websites, brochures, social media, shelf talkers, and point of sale materials. We even provide a high resolution QR Code with the award seal on it that links directly to the award presentation. (In case you haven’t noticed, each of our Sipping Off The Cuff reviews receives a QR code that brands are always welcome to use online and in their marketing and packaging materials which links directly to their Sipping Off The Cuff review.)
Are You in the Running in 2014?
If you haven’t sent us your samples yet, what are you waiting for? Every tequila, mezcal, sotol and related product that we review this year will be considered for the 2014 Tequila Aficionado Brands of Promise Awards. Isn’t it time the world knew about your product? Email Mike@TequilaAficionado.com for instructions on how to send your samples in for review. All it costs is your postage.