Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast

For Immediate Release!

PLATINUMFINAL2015March 14, 2016, San Antonio, TXTequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here.

Among the brilliant stand outs of 2015, Ambhar Tequila took the Judges’ Best-of-Show accolade scoring highly in several categories. Recent upstarts GOZA and Papa Bueno also made significant showings.  In a surprise return to the Brands Of Promise© Reposado class, Del Bravo Spirits unanimously took the Platinum award with Route 66 tequila.

Legacy brands Orendáin, Milagro, Tequila 1921, Centinela and Herradura were well represented in both the High-End and Value segments, while Dulce Vida and Suerte convincingly cornered the Extra Añejo tequila market.

In what proved to be the toughest bracket for the judges to date, Malinalli Tequila swept the Platinum trophy in the hard fought Blanco division, with Ambhar, El Mayor, and Mamalón tequilas close on its heels.

The surging Mezcal classification was dominated by the popular Gracias A Dios brand, while Montelobos and Amarás collected Golds in each of their groups.

Gold Medal Winner Lisa Elovich, brand owner of Organic Tequila One With Life, was ecstatic, saying, “Thank you so much! It is such an honor to get this award. I know this will help us with marketing and distribution.” She graciously added, “Congratulations to all of the nominees and winners! So happy to be part of it!”

In an equally gracious statement made over their Instagram account, medal recipient Papa Bueno Tequila wrote, “We are honored to have been among this impressive group of nominees! We love tequila and congratulate all the winners and thank Tequila Aficionado for the time, humor and love they bring! Definitely Bueno!”

About the Brands Of Promise Awards

All brands were judged by Founder, Alex Perez and CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.

Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.

For a full list of Brands Of Promise© winners, click here.

 

 

To enter your tequila, mezcal, sotol, raicilla, bacanora or other agave spirit or related product in the coveted Brands Of Promise™ Awards, click here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Choose the Right Tequila Glassware

Join Tequila Aficionado Media on Sunday, November 22, 2015 at 9PM CST as Alex Perez and Mike Morales Blab about proper tequila glassware with Martin Duffy, exclusive US representative of the historic Glencairn Chrystal of Scotland.

Riedel Launches the Tequila Glass

As Tequila Aficionado Media first reported in November of 2001, and shared with you again from our vault in the summer of 2015, tenth generation glassmaker Georg J. Riedel presented the perfect tequila tasting glass–the Riedel Ouverture Tequila Glass–at an exclusive ceremony in one of Mexico’s most renowned luxury hotels.

tequila snifter

The over 250 year old Riedel Wine Glass Company, in concert with several prestigious members of the CRT and Casa Noble tequila were involved in its development.

The introduction of the Riedel Ouverture Tequila Glass would serve to elevate the image of tequila from a beverage strictly consumed in shots to an elegant spirit worthy of sipping and savoring.

Originally designed for reposados in mind, the Riedel Ouverture Tequila Glass over the years has been revered by the likes of Master Distiller Germán González as a valuable tasting and nosing tool, and reviled by others as an inadequate vessel to judge the nuances and characteristics of agave spirits.

Many in the industry have questioned why separate glassware hasn’t been produced for each of the agave growing regions, much like the wine and spirits regions of Bordeaux and Cognac.  Tasting and nosing glasses for Atotonilco, Amatitán, Arandas, el valle de Tequila (Tequila Valley), and all points in between should be represented with their own custom stemware.

With all the talk about terroir in tequila and mezcal these days, using proper glassware to discern specific regional characteristics of top notch juice is vitally important.

But, which glasses are the right ones?  What else is out there?

Let’s Blab About Tequila Glassware

Join Tequila Aficionado Media right here on our website on Sunday, November 22, 2015 at 9PM CST when founder, Alex Perez and CEO, Mike Morales blab about other viable options in tequila and mezcal glassware with Martin Duffy, the exclusive representative of the famed Glencairn Chrystal in the US.

On the eve of the 14th anniversary of the introduction of the Tequila Glass, discover other alternatives in glassware to enhance your enjoyment of tequila, mezcal and all agave spirits.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

The Sabor Latino Food Show

 

[The second annual Sabor Latino Food Show took place on May 12-13, 2015 at the Pasadena Convention Center.  Tequila Aficionado Media was asked to tag along with Embajador tequila as its importer/brand owner attempts to break into the competitive Southern California spirits market.]

Show Prep

emb1It’s no secret that trying to jockey for position into the competitive California spirits market is as tough as winning the Triple Crown in horseracing.  This is doubly true if you’re a fledging tequila brand trying to distinguish yourself from the rest of the field.

That’s where trade shows like Sabor Latino can help.

Opening Ceremonies

Lilly Rocha, founder of Sabor Latino Food Show.
Lilly Rocha, founder of Sabor Latino Food Show.

Created and organized by CEO, Lilly Rocha, a well connected and solidly certified event planner with 17 years of experience and with both national and international clients.

The Sabor Latino Food show recognizes the growing power of the Latino consumer in the US by helping to “Define the Tastes of the New Majority,” which also happened to be this year’s show theme.

After graciously introducing her team, and acknowledging troops of culinary students whom she affords the opportunity for internships with companies that prepare them for college or careers, Lilly cuts the ribbon and unleashes the mariachis.

 

 

Workin’ It

emb2

 

As with most trade shows, an intense 5 or 6 hours is usually spent educating potential customers on the virtues of your product.

Here, Andres Garcia, regional sales manager and family member of Embajador, samples his tequila to approving Spanish speaking attendees.

 

 


In this cut, Andres explains the differences of Embajador reposado and añejo to an employee of the LA Times.

 What’s New

At the Sabor Latino Food Show, Tequila Aficionado got to try new products, old favorites, and get surprising scoops, for instance…

NewOrendain
New from Orendain. What’s NOT on the label?

Maricela Martinez of Frank-Lin Distillers showcased her tequilas Puerto Vallarta, Ollitas, and Gran Orendain.

188Pulque

Brand Manager, Daniel Del Razo carries the only canned pulque in the US, Hacienda 1881.


For tequila aficionados interested in exploring the roots of tequila and mezcal, you certainly need to try it.

Guest Stars

205

 

Several importers and brand owners stopped by to tell Tequila Aficionado about their upcoming offerings for Summer 2015.

Ernesto Aguirre of Aguirre Imports discusses his brands and his strategic alliance with Alvaro Molina’s Dos Artes tequila, a 2014 Brand Of Promise(TM) winner.

 


Another 2014 Brand Of Promise(TM) winner in the ready-to-drink category (RTD), Jean-Paul Rojo of JLP Craft Margaritas visited with us and gave us a rundown of its new packaging and project for Costco.

Not everyone who came by was exhibiting at the Sabor Latino Food Show.  Some, like Miguel De Los Rios and Tatiana Vallejo, owners of Aguila Real tequila, just came to size up the field of newcomers.

Look for Aguila Real, one of the hottest brands to hit the tequila market in a long time, all over SoCal.

Even our founder, Alex Perez, stopped in to say hello.

AlexP
Alexander Perez, Founder of Tequila Aficionado Media

 

What’s New, Day 2

On day two, we met Daniel Villaneda of Global Spirits Imports who sampled a full array of  Pochteca Liqueurs along with an upcoming tequila from Chef Martín San Román whose own restaurant, La Terrasse, is in the heart of Baja California’s burgeoning wine country, the Valle de Guadalupe.

Speaking of the Valle de Guadalupe, Volubilis Imports displayed a series of wines from that emerging region.  Vice President of Sales, Marcus Salvemini, gives us some background on his company.

Hugo D'Acosta, the Mondavi of Baja CA.
Hugo D’Acosta, the Mondavi of Baja CA.

 

 

Marcus explained that vintner, Hugo D’Acosta, is considered the Mexican Robert Mondavi and primarily responsible for the region’s current wine boom.

In this snippet, he imparts the area’s history and the varietals that are carried by Volubilis Imports.

 

 

 

Dessert Pairing with Embajador Tequila

Mama Cheesecake story.
Mama Cheesecake story.

 

One of the more exciting vendors at the Sabor Latino Food Show, was Marian Lopez, owner of Mama Cheesecake in Pasadena, CA.

A one time single mom, Marian began baking her original cheesecake recipes about twenty-five years ago as a way to raise money for her children’s extra-curricular school activities.

Marian explains more about her background and baking methods.


After discovering what her baking methods had in common with some tequila producers, Marian approached the Embajador tequila booth to try all three expressions and to select the ones she wanted to pair with her latest creation, the Spicy Mama chocolate cheesecake.

Marian reveals what her inspiration was for her Spicy Mama chocolate cheesecake recipe.

SpicyMama

Marian and her business partner, Acacia, pair their Spicy Mama chocolate cheesecake with Embajador Premium Reposado and Supreme Añejo.


These, and many other exciting Latino based food and beverage products premiered at the second annual Sabor Latino Food Show.

Embajador Body Slams Latino Taste Buds!

SL_Takedown

An estimated 900-1000 attendees passed through the doors of the Pasadena Convention Center and several hundred were floored by Embajador tequila’s aromas and flavors.

A few days after the show, Embajador was notified that it had won the Sabor Latino Tequila Take Down competition held among the tequila brands participating in the event, as the crowd favorite.

The Southern California Latino community has taken serious notice of Embajador tequila as a promising brand worthy of their attention.

A Brand Of Promise

187TAWith the tortilla chip–and arguably, Mexican wine and spirits–among other Latin influenced foods becoming a staple of the American culinary experience, there’s no reason to believe that Lilly Rocha and the Sabor Latino Food Show won’t become a major player to look up to for all Latino food and beverage products eager to debut in the challenging Southern California market.

Watch for The Sabor Latino Food Show coming to Chicago, June 8-11, 2015.

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

A Truckload of Agave – Agave Spirits, That Is

Agave Spirits Everywhere!

Agave piñas.
Agave piñas, agave spirits

 

 

If you’ve been following Tequila Aficionado Media closely, you may have noticed a lull in the weekly Sipping Off The Cuff ™  episodes that traditionally have aired every Friday.

As you may know, every tequila, mezcal or sotol label that submits samples for Sipping Off The Cuff ™ is automatically entered into our ground-breaking end-of-year Brands of Promise ™ awards program.

 

We’ve Got Our Work Cut Out for Us 

test pattern, agave spirits, tequilaAfter an unprecedented amount of entries to our Brands of Promise ™  awards, and the flabbergasting influx of new tequila and mezcal brands with fabulous juice in 2014 (and some unforeseen technical difficulties in our post production department that were beyond our control), Sipping Off The Cuff ™ returns with a vengeance.

 

Coming In Hot

agave spirits, tequilaStarting this week, our post production department is backing up the truck and dumping a huge load of agave onto your screens.

Until virtually the end of 2014, brand-spanking new episodes of Sipping Off The Cuff ™ will premier–

Daily!

tequila reviews, agave spiritsLook for your favorite–or start up or little known–tequila or mezcal brands to be deconstructed, dissected and discussed by our Founder, Alex Perez, and CEO Mike Morales.

Plus…

We’re planning some surprise guest hosts to star with Mike on special episodes of Sipping Off The Cuff ™ that will be taped from some of the more popular and trendy tequila bars around the country.

Sipping Off The Cuff ™–On Demand!

 

Fast and Furious, agave spiritsDon’t worry if you miss a chapter or two of these upcoming reviews with Alex and Mike.

They’ll be coming in fast and furious till the end of the year, but you can always catch up by subscribing to our YouTube channel, as well as following TequilaAficionado.com’s Facebook, Twitter, and Pinterest pages.

And if you haven’t done so, take a moment to subscribe to our newsletter and be assured of never missing the latest tequila scuttlebutt, event, or feature story.

Don’t Say We Didn’t Warn You

 

 

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Founder’s Feature: Interview with Martin Grassl of Porfidio

porfidio, tequila, tequila aficionado, alex perez

Founder’s Features

During Tequila Aficionado’s restructuring in 2o13, we took a complete inventory of all the content we had created over the years and found that many historically significant items had never made it into the previous incarnations of the Tequila Aficionado website.  Now, as we embark on Tequila Aficionado’s 15th year, we are expanding our content offerings with new contributors and new media as Tequila Aficionado Media.

The Best of Old and New

Look for more classic, exclusive interviews like this one with Martin Grassl of Porfidio coming soon to Tequila Aficionado.

 

Alexander Perez, Founder of Tequila Aficionado, interviews Martin Grassl of Porfidio.

Find Porfidio & Martin Grassl Online Here

 

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Review Outtakes: Did He Say “Weenie”?

Oh, no…he didn’t!

Monday Madness

Monday Madness was created as a blooper by-product of our production process for the Tequila Aficionado exclusive video program, Sipping off the Cuff. When M.A. “Mike” Morales and Alexander “Alex” Perez get together, whether in person or via Skype, to review tequilas for Sipping off the Cuff, something silly is bound to happen.  Rather than present these clips with their reviews, we chose to respect serious viewers’ time and get right to business with each SOTC episode to keep them at ten minutes or less.  The outtakes are often funny and show our silly side, so we chose to share them with you for your amusement, as well as ours, in our Monday Madness video feature.  Monday Madness is the evidence of how very much fun we have doing what we love here at Tequila Aficionado Media.

Sipping off the Cuff

Sipping off the Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.  Click here to see all of our Sipping off the Cuff™ programming.

 

 

Catch more of Tequila Aficionado’s Monday Madness outtakes on YouTube HERE.

tequila aficionado newsletter, blooper, sipping off the cuff, monday madness
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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Review Outtakes: Giving Lisa Some Love

Mike & Alex showing their C.O.O. some love:

Monday Madness

Monday Madness was created as a blooper by-product of our production process for the Tequila Aficionado exclusive video program, Sipping off the Cuff. When M.A. “Mike” Morales and Alexander “Alex” Perez get together, whether in person or via Skype, to review tequilas for Sipping off the Cuff, something silly is bound to happen.  Rather than present these clips with their reviews, we chose to respect serious viewers’ time and get right to business with each SOTC episode to keep them at ten minutes or less.  The outtakes are often funny and show our silly side, so we chose to share them with you for your amusement, as well as ours, in our Monday Madness video feature.  Monday Madness is the evidence of how very much fun we have doing what we love here at Tequila Aficionado Media.

Sipping off the Cuff

Sipping off the Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.  Click here to see all of our Sipping off the Cuff™ programming.

 

Catch more of Tequila Aficionado’s Monday Madness outtakes on YouTube HERE.

tequila aficionado newsletter, blooper, sipping off the cuff, monday madness
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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Review Outtakes: Flan Tequila

Maybe they should eat something before they do these tastings?

Monday Madness

Monday Madness was created as a blooper by-product of our production process for the Tequila Aficionado exclusive video program, Sipping off the Cuff. When M.A. “Mike” Morales and Alexander “Alex” Perez get together, whether in person or via Skype, to review tequilas for Sipping off the Cuff, something silly is bound to happen.  Rather than present these clips with their reviews, we chose to respect serious viewers’ time and get right to business with each SOTC episode to keep them at ten minutes or less.  The outtakes are often funny and show our silly side, so we chose to share them with you for your amusement, as well as ours, in our Monday Madness video feature.  Monday Madness is the evidence of how very much fun we have doing what we love here at Tequila Aficionado Media.

Sipping off the Cuff

Sipping off the Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.  Click here to see all of our Sipping off the Cuff™ programming.

 

Catch more of Tequila Aficionado’s Monday Madness outtakes on YouTube HERE.

tequila aficionado newsletter, blooper, sipping off the cuff, monday madness
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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

El Afan Anejo Tequila Review

El Afan Anejo Tequila

Tequila Aficionado’s Alex Perez and Mike Morales taste and discuss El Afan Anejo tequila.

El Afan Anejo

Sipping off the Cuff(tm) began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.

Catch more of Tequila Aficionado on YouTube HERE.

Monday Madness

Monday Madness was created as a blooper by-product of our production process for the Tequila Aficionado exclusive video program, Sipping off the Cuff. When M.A. “Mike” Morales and Alexander “Alex” Perez get together, whether in person or via Skype, to review tequilas for Sipping off the Cuff, something silly is bound to happen.  Rather than present these clips with their reviews, we chose to respect serious viewers’ time and get right to business with each SOTC episode to keep them at ten minutes or less.  The outtakes are often funny and show our silly side, so we chose to share them with you for your amusement, as well as ours, in our Monday Madness video feature.  Monday Madness is the evidence of how very much fun we have doing what we love here at Tequila Aficionado Media.

Sipping off the Cuff

Sipping off the Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.  Click here to see all of our Sipping off the Cuff™ programming.

tequila aficionado newsletter, blooper, sipping off the cuff, monday madness
Subscribe to the Tequila Aficionado newsletter here!

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

El Afan Reposado Tequila Review

El Afan Reposado Tequila

Tequila Aficionado’s Alex Perez and Mike Morales taste and discuss El Afan Reposado tequila.

 

El Afan Reposado

 

Sipping off the Cuff(tm) began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.

Monday Madness

Monday Madness was created as a blooper by-product of our production process for the Tequila Aficionado exclusive video program, Sipping off the Cuff. When M.A. “Mike” Morales and Alexander “Alex” Perez get together, whether in person or via Skype, to review tequilas for Sipping off the Cuff, something silly is bound to happen.  Rather than present these clips with their reviews, we chose to respect serious viewers’ time and get right to business with each SOTC episode to keep them at ten minutes or less.  The outtakes are often funny and show our silly side, so we chose to share them with you for your amusement, as well as ours, in our Monday Madness video feature.  Monday Madness is the evidence of how very much fun we have doing what we love here at Tequila Aficionado Media.

Sipping off the Cuff

Sipping off the Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.  Click here to see all of our Sipping off the Cuff™ programming.

tequila aficionado newsletter, blooper, sipping off the cuff, monday madness
Subscribe to the Tequila Aficionado newsletter here!

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!