Archive for the ‘Education of a Tequila Drinker’ Category

Embajador Tequila: Framework for The Future

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open […]

Special Feature: Riedel Glassware Care

Riedel glassware care for tequila aficionados, courtesy of Rick Thibault Levy and M.A. “Mike” Morales.   We’re all about using fine glassware to enjoy our tequilas to the fullest but washing Riedel glasses after a tasting can have you not-so-happily singing 99 Riedel glasses on the wall and counting down as the delicate buggers shatter […]

The Top 20 Craft Tequilas You’ve Overlooked

In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists.  What’s worse is, I dread being asked to participate in compiling them. Let […]

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against […]

The BIG Business Of Kosher Tequila, Part IV

Why Go Kosher? That’s what we asked several Kosher tequila and mezcal brand owners and ambassadors.  Some of their reasons may surprise you. Richard Sorenson, Founder of Dulce Vida Tequila, the only 100 proof organic tequila to date, comes from an organic foods background having developed the first USDA organic energy drink on the market to […]

The BIG Business of Kosher Tequila, Part III

[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher […]

The BIG Business of Kosher Tequila, Part II

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila […]

The BIG Business of Kosher Tequila, Part I

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila […]

Tequila Aficionado Talks Glassware on Blab

Just in time for the holidays!  On Sunday, November 22nd at 9pm Central, Tequila Aficionado will host a live Blab.  We’ll discuss the importance of and differences in glassware with special guest Martin Duffy of Glencairn Glassware.  We look forward to hearing from you on your own glassware preferences when drinking agave spirits. Catch the […]