We want to let you know about another big course we’ll be offering in 2019 in addition to the Consumer Catador Course. If you’re one of the following, you might want to consider signing up to be the first to be invited to our Social Media for Tequila Brands and Influencers. Tequila and Agave Spirit … Read moreComing Soon: Social Media for Agave Spirits Course
The World’s Leading Bartender School Launches Exclusive Spirit Expeditions We are posting this press release as part of our partnership with European Bartender School. We will be receiving tickets for Mike & Lisa on the EBS June 20, 2019 expedition to Mexico and have also received a special 20% OFF coupon code for you. Use code … Read moreThe World’s Leading Bartender School Launches Exclusive Spirit Expeditions
You thought you knew everything there was to know about the main Mexican agave spirits– Pulque, Tequila, Mezcal, Sotol and Bacanora. Then, along comes another one you’ve never heard of… Avila. What the hell is it? Glad you asked. Get Acquainted with Avila You first heard about Revel Spirits’ Avila on Sipping Off the Cuff(c). … Read moreMansplaining Revel Spirits Avila
Tasting notes submitted to Chisholm Trail Craft Glasses for the prototype of Stolzle’s jarrito tumbler, a proposed vessel designed to exclusively appreciate agave spirits. *** JARRITO TUMBLER TASTING NOTES Mr. Romeo Hristov from Chisholm Trail Crafts, Incorporated, has asked me to test a prototype of the Jarrito tumbler for tequila/agave spirits produced by Stölzle … Read moreChisholm Trail Crafts | Jarrito Tumbler Tasting Notes
Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read moreTequila vs Mezcal: The Director’s Cut
[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open … Read moreEmbajador Tequila: Framework for The Future
[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s … Read moreEmbajador Tequila: Business As Usual
In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists. What’s worse is, I dread being asked to participate in compiling them. Let … Read moreThe Top 20 Craft Tequilas You’ve Overlooked
Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing … Read moreTequila Marketing Happy Talk
I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would … Read moreWomen In The Tequila Industry: Sarah Bowen