[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open […]
Archive for the ‘Education’ Category
Embajador Tequila: Framework for The Future
August 15th, 2016 
M.A. "Mike" Morales
Posted in Education, Education of a Tequila Drinker, Opinion, Tequila News 
Tags: alma de agave, Andres Garcia, Atotonilco, autoclave, boiler, bully, china, Chinese, COFEPRIS, Comisión Federál para la Protección contra Reisgos Sanitarios, Crótalo, decommission, distillery, eco-friendly, El General, Embajador tequila, Fabrica Santa Rosa, juntos contra la ilegalidad, Russia, SAT, seizure, Servicio de Admistración Tributaria, stone oven, sustainability, together against illegality, violations 
Comments Off on Embajador Tequila: Framework for The FutureEmbajador Tequila: Business As Usual
August 13th, 2016 M.A. "Mike" Morales[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s […]
Posted in Education, Mike Morales, Opinion, Tequila News Tags: alma de agave, Andres Garcia, bully, cabresto, china, Chinese, COFEPRIS, Comisión Federál para la Protección contra Reisgos Sanitarios, Crótalo, decommission, distillery, El General, Embajador tequila, Fabrica Santa Rosa, juntos contra la ilegalidad, mike morales, Russia, SAT, seizure, Servicio de Admistración Tributaria, together against illegality, violations Comments Off on Embajador Tequila: Business As UsualThe Top 20 Craft Tequilas You’ve Overlooked
August 4th, 2016 M.A. "Mike" MoralesIn early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists. What’s worse is, I dread being asked to participate in compiling them. Let […]
Posted in Education, Education of a Tequila Drinker, Lifestyle, Opinion Tags: Alquimia Tequila, ArteNOM 1146, ArteNOM 1414, ArteNOM 1549, ArteNOM 1580, craft, craft spirits, Craft Tequila Gauntlet, crafts, DesMaDre, dulce vida tequila, Embajador tequila, IXA, mike morales, Pasote, Reader's Choice, siembra spirits, suerte, t1 tequila, tapatio, Tapatío 110, tears of llorona, tequila, Tequila Fortaleza, Tequila Uno, trianon, USA Today Comments Off on The Top 20 Craft Tequilas You’ve OverlookedTequila Marketing Happy Talk
July 4th, 2016 M.A. "Mike" MoralesSome well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]
Posted in Alcohol Affairs & Stats, Education, Education of a Tequila Drinker, Mike Morales Tags: craft, DISCUS, distilled spirits council, Distilled Spirits Council of the United States, espolon, high end premium, marketing, mike morales, premium, premiumisation, Sipping Off The Cuff, tequila review, tequila reviews, ultra premium, value Comments Off on Tequila Marketing Happy TalkWomen In The Tequila Industry: Sarah Bowen
May 17th, 2016 M.A. "Mike" MoralesI have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]
Posted in Books, Education, Mike Morales, Women & Tequila Tags: agave, Ana Valenzuela, CRT, denomination of origin, Divided Spirits, DO, Graciela Angeles, history, komil, Marie Sarita Gaytán, Mexico, mezcal, mike morales, NOM 186, NOM 199, Real Minero, Sarah Bowen, Women In The Tequila Industry Comments Off on Women In The Tequila Industry: Sarah BowenNOM 199 Will Bring the Tequila & Mezcal Apocalypse
April 19th, 2016 M.A. "Mike" Morales[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico. Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against […]
Posted in Education, Education of a Mezcal Drinker, Education of a Tequila Drinker, Mezcal News, Mike Morales, Opinion Tags: agave, CRT, history, komil, komiles, Mexico, mezcal, mike morales, NOM 186, NOM 199, recipe, tequila, tequila industry, Tequila Interchange Project, transnational liquor corporations Comments Off on NOM 199 Will Bring the Tequila & Mezcal ApocalypseBullying in Tequila?
April 13th, 2016 M.A. "Mike" MoralesBy now, many of you have seen or read the following story that first appeared in the Chinese press and was then regurgitated by the Mexican newspapers, followed by this video report concerning the alleged shutdown and supposed seizure of over a million liters of tequila at the Embajador distillery (NOM 1509) located in Atotonilco, Jalisco Mexico. […]
Posted in Education, Mike Morales, Opinion, Tequila News Tags: CRT, distillery, embajador, highlands, mike morales Comments Off on Bullying in Tequila?The BIG Business Of Kosher Tequila, Part IV
December 14th, 2015 M.A. "Mike" MoralesWhy Go Kosher? That’s what we asked several Kosher tequila and mezcal brand owners and ambassadors. Some of their reasons may surprise you. Richard Sorenson, Founder of Dulce Vida Tequila, the only 100 proof organic tequila to date, comes from an organic foods background having developed the first USDA organic energy drink on the market to […]
Posted in Education, Education of a Tequila Drinker, Holidays, kosher, Lifestyle, mezcal, Mike Morales Tags: dulce vida tequila, kosher mezcal, kosher tequila, mezcal, milagro, milagro tequila, Montelobos, Vida Tequila Comments Off on The BIG Business Of Kosher Tequila, Part IVThe BIG Business of Kosher Tequila, Part III
December 14th, 2015 M.A. "Mike" Morales[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher […]
Posted in Education, Education of a Tequila Drinker, Holidays, kosher, Lifestyle, mezcal, Mike Morales, Opinion Tags: diffuser, dulce vida, embajador, Embajador tequila, Heaven Hill, kosher tequila, parave Comments Off on The BIG Business of Kosher Tequila, Part IIIThe BIG Business of Kosher Tequila, Part II
December 13th, 2015 M.A. "Mike" Morales[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila […]
Posted in Education, Education of a Tequila Drinker, Holidays, kosher, Lifestyle, mezcal, Mike Morales, Opinion Tags: certification, david suro, dulce vida tequila, jewish, kosher, kosher tequila, mike morales, siembra azul, siembra spirits Comments Off on The BIG Business of Kosher Tequila, Part II
