Archive for the ‘Education’ Category

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against […]

Bullying in Tequila?

By now, many of you have seen or read the following story that first appeared in the Chinese press and was then regurgitated by the Mexican newspapers, followed by this video report concerning the alleged shutdown and supposed seizure of over a million liters of tequila at the Embajador distillery (NOM 1509) located in Atotonilco, Jalisco Mexico.   […]

The BIG Business Of Kosher Tequila, Part IV

Why Go Kosher? That’s what we asked several Kosher tequila and mezcal brand owners and ambassadors.  Some of their reasons may surprise you. Richard Sorenson, Founder of Dulce Vida Tequila, the only 100 proof organic tequila to date, comes from an organic foods background having developed the first USDA organic energy drink on the market to […]

The BIG Business of Kosher Tequila, Part III

[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher […]

The BIG Business of Kosher Tequila, Part II

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila […]

The BIG Business of Kosher Tequila, Part I

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila […]

Tequila Aficionado Talks Glassware on Blab

Just in time for the holidays!  On Sunday, November 22nd at 9pm Central, Tequila Aficionado will host a live Blab.  We’ll discuss the importance of and differences in glassware with special guest Martin Duffy of Glencairn Glassware.  We look forward to hearing from you on your own glassware preferences when drinking agave spirits. Catch the […]

How to Choose the Right Tequila Glassware

Join Tequila Aficionado Media on Sunday, November 22, 2015 at 9PM CST as Alex Perez and Mike Morales Blab about proper tequila glassware with Martin Duffy, exclusive US representative of the historic Glencairn Chrystal of Scotland. Riedel Launches the Tequila Glass As Tequila Aficionado Media first reported in November of 2001, and shared with you again […]

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