Sofia Partida Interviewed by Alex Perez

sofia partida

Sofia Partida on Partida Tequila and Food Pairing Alexander Perez interviews the dynamic Sofia Partida of Partida Tequila at The Spirits of Mexico Event in San Diego, CA.     Sofia Partida, A long time proponent of tequila and food pairing, something Lucinda Hutson, the Martha Stewart of Tequila, has been doing for a very … Read moreSofia Partida Interviewed by Alex Perez

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3

Gary Shansby and Partida Tequila – Part 2

Gary Shansby

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read moreGary Shansby and Partida Tequila – Part 2

Gary Shansby and Partida Tequila – Part 1

Gary Shansby

Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read moreGary Shansby and Partida Tequila – Part 1