Archive for the ‘Mike Morales’ Category

Get on the Mike with Mike!

We’re currently scheduling video auditions/interviews.  We have a big season coming up in 2017 and need a whole team of reviewers to co-host Sipping Off the Cuff.   If you would work for tequila and want to learn more about tequila, mezcal, sotol, or other agave spirits on the job, we want to hear from […]

Tequila: A Global History by Ian Williams

There are few books on the subject of Tequila that are considered classics.  The Book Of Tequila by the late, great Bob Emmons, stands out as the most essential for any student of agave spirits. I consider Emmons the first, true Tequila Journalist.  He was the first American author to demystify the much maligned Mexican […]

Mike Morales’ Puerco Pibil Recipe with Soltado Tequila

[Soltado Tequila was a paid sponsor of the Tequila Aficionado Heartland Tour and paid a nominal fee to be mentioned here and on our networks as we saw fit.  In the interest of full disclosure, we didn’t want to love Soltado but we do.  It makes an amazing Puerco Pibil.]  Sharing this recipe could get […]

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still […]

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s […]

Embajador Tequila: Rectifying the Situation

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Remember […]

National Tequila Day – The Struggle is Real

Saludos! Greetings! Salutations! I’m Mike Morales of Tequila Aficionado Media. In the next few hours, maybe the next few days, depending on when you’re watching this video, we will be celebrating National Tequila Day (for those of you globally who follow us, it’s International Tequila Day). It is very appropriate as we’ve been fighting this […]

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

Women In The Tequila Industry: Melly Barajas

When Judy Rivera sought to make her own brand of tequila, she was determined to find a master distiller whose views and outlook were similar to hers.  It wasn’t long before she found Carmen Lucia Barajas Cárdenas–“Melly” to her friends–and Sino Tequila was born. Melly Barajas always intended to be a Tequila Boss Lady.  After […]

Women In The Tequila Industry: Judy Rivera

Judy Rivera, the latest Tequila Boss Lady to join our gallery, has figured out how to combine acute LA street smarts, a fearless entrepreneurial spirit, and artistic ingenuity into her Sino Tequila brand. A staunch women’s rights advocate, Judy contracted with a small, 100% female owned and operated distillery in the highlands of Jalisco–Vinos y Licores […]