Archive for the ‘Mike Morales’ Category

Tequila: A Global History by Ian Williams

There are few books on the subject of Tequila that are considered classics.  The Book Of Tequila by the late, great Bob Emmons, stands out as the most essential for any student of agave spirits. I consider Emmons the first, true Tequila Journalist.  He was the first American author to demystify the much maligned Mexican […]

Mike Morales’ Puerco Pibil Recipe with Soltado Tequila

Sharing this recipe could get Mike killed. Luckily, Johnny Depp is too busy restoring the balance to other countries while things get crazy up in the Tequila Aficionado kitchen.   This recipe for Puerco Pibil with @soltadotequila is so good it could get you killed! Click To Tweet Puerco Pibil Recipe Ingredients: 5lbs Pork Butt […]

Pepe Z: The Mad Man of Tequila

I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still […]

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s […]

Embajador Tequila: Rectifying the Situation

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Remember […]

National Tequila Day – The Struggle is Real

Saludos! Greetings! Salutations! I’m Mike Morales of Tequila Aficionado Media. In the next few hours, maybe the next few days, depending on when you’re watching this video, we will be celebrating National Tequila Day (for those of you globally who follow us, it’s International Tequila Day). It is very appropriate as we’ve been fighting this […]

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing […]

Women In The Tequila Industry: Melly Barajas

When Judy Rivera sought to make her own brand of tequila, she was determined to find a master distiller whose views and outlook were similar to hers.  It wasn’t long before she found Carmen Lucia Barajas Cárdenas–“Melly” to her friends–and Sino Tequila was born. Melly Barajas always intended to be a Tequila Boss Lady.  After […]

Women In The Tequila Industry: Judy Rivera

Judy Rivera, the latest Tequila Boss Lady to join our gallery, has figured out how to combine acute LA street smarts, a fearless entrepreneurial spirit, and artistic ingenuity into her Sino Tequila brand. A staunch women’s rights advocate, Judy contracted with a small, 100% female owned and operated distillery in the highlands of Jalisco–Vinos y Licores […]

Women In The Tequila Industry: Kim Brandi

No other Tequila Boss Lady to date inspires more compassion and empathy from women, colleagues, and tequila connoisseurs alike than Kim Brandi. Although surrounded by swirling controversy from constant legal–and very public–battles over the much sought after juice and painted skulls of her brainchild, KAH–Day of the Dead Tequila, she continues to move forward. This […]