Mansplaining Revel Spirits Avila

You thought you knew everything there was to know about the main Mexican agave spirits– Pulque, Tequila, Mezcal, Sotol and Bacanora. Then, along comes another one you’ve never heard of… Avila. What the hell is it? Glad you asked. Get Acquainted with Avila You first heard about Revel Spirits’ Avila on Sipping Off the Cuff(c). … Read moreMansplaining Revel Spirits Avila

Tequila Aficionado Highlights 2018 with the Brands of Promise© Awards

Female Master Distillers Dominate in Distinct Agave Spirits Categories  For Immediate release! Tequila Aficionado Media 2018 Brands of Promise© Awards January, 15, 2019, San Antonio, TX—On Monday, January 14, 2019, in a LIVE Facebook Premier broadcast, Tequila Aficionado Media capped off a busy 2018 with its esteemed Sixth Annual Brands of Promise© Awards, acknowledging worthwhile labels of … Read moreTequila Aficionado Highlights 2018 with the Brands of Promise© Awards

5 Reasons to Tour with Tequila Aficionado

You might be wondering what’s in it for you when we suggest your Brand of Promise© tour with Tequila Aficionado. We’re the only agency that tours with brands so it is a valid question. Following are five big reasons why you should hop on the next Tequila Aficionado Tour: Give your social networks a jumpstart. … Read more5 Reasons to Tour with Tequila Aficionado

How to Survive the Tequila Turmoils of 2018

Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read moreHow to Survive the Tequila Turmoils of 2018

What is a Tequila Aficionado Tour?

What is a Tequila Aficionado Tour? Tequila Aficionado Tours were created in 2015 by Lisa Pietsch and Mike Morales as a cooperative marketing program for Brands of Promise© that might not be able to finance huge end-of-year publicity pushes. By sharing the cost of a massive campaign among all the participating expressions, we’ve been able … Read moreWhat is a Tequila Aficionado Tour?

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

Sotol’s Cultural Appropriation

For over the past seven years, I’ve been a huge supporter of the Mexican spirit known as sotol.  You can read what I had to say about it in Tom Barry’s excellent article, A Sotol Story. In case you’re unaware, sotol is made from the Desert Spoon plant (Dasylirion wheeleri) that grows in Northern Mexico, as … Read moreSotol’s Cultural Appropriation

Tequila Trends in the First Half of 2017

Now that the first quarter of 2017 is in the books and we are well into spring and summer margarita season, here’s what were noticing at Tequila Aficionado Media Headquarters. The Hits Just Keep on Coming! Don’t new #tequila brands know there’s an agave crisis? Click To Tweet As we pointed out in The Agave … Read moreTequila Trends in the First Half of 2017

How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read moreHow to Infuse Your Tequila Con Ganas

New Tequila Aficionado Podcast

Take Your Tequila (Podcast) With You Just as you realize we aren’t sitting around all day drinking tequila (no, really, we aren’t), we realize you’re on the go too and that means you want to take your Tequila Aficionado Media with you.  That’s why we’re bringing back the podcast! We’ve been knocking ourselves out over … Read moreNew Tequila Aficionado Podcast