Embajador Commands Craft Tequilas on USA Today!

Locks-In Top Spot Among 10 Best Boutique Brands…   November 9, 2016, Austin, TX:  In September, 2016, family-owned Embajador Tequila (Spanish for ambassador) was voted among the top tier of boutique tequilas by USA Today’s 10 Best Reader’s Choice List. In a hard-fought race, Embajador ran away from a tight field of 19 distinct craft … Read moreEmbajador Commands Craft Tequilas on USA Today!

The Tequila 3 Ring Circus

The End of an Era The Tequila 3 Ring Circus is in Town. Click To Tweet Inspired by this poignant and heartfelt Facebook post by Tom Nall, the gregarious co-founder of Republic Tequila, and Empresario LLC:  The Tequila 3 Ring Circus is in Town A new circus has replaced “The Greatest Show on Earth.” Imagine … Read moreThe Tequila 3 Ring Circus

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read moreThe Agave Shortage of 2017 Is Worse Than We Thought

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review… In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list. In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor. Contrary to the galloping propaganda disseminated by some press releases, there were no additional … Read more20 Reasons Why USA Today’s Craft Tequilas List Failed

Shaker & Spoon to Benefit Tequila Interchange Project

Shaker & Spoon Cocktail Club is partnering with the Tequila Interchange Project for their upcoming October  ¡Viva Mezcal! Box, available online throughout September at www.shakerandspoon.com. Russell Davis, Shaker & Spoon’s Chief Cocktail Officer and a celebrity in the spirits and bartending industry, will be creating one of the drinks from the October box and donating his royalty to … Read moreShaker & Spoon to Benefit Tequila Interchange Project

R.I.P. Don Feliciano Vivanco Fonseca

    Our hearts and prayers go out to the family of Don Feliciano, R.I.P. Click To Tweet With the experience of 4 generations of agave producers for tequila such as Sauza, Cuervo, Orendain, 3 Magueyes, etc., in 1990 Don Feliciano Vivanco Fonseca and his children decided to establish Tequilera “Feliciano Vivanco and Associates”, with … Read moreR.I.P. Don Feliciano Vivanco Fonseca

Vote for Your Favorite Craft Tequila Brand!

Vote Now! In order to be called tequila, this spirit distilled from the juices blue agave must be made in specific regions of Mexico, most prominently Jalisco and the town of tequila. While no tequilas are produced in the United States, we want to find the best craft tequila brands available in the country, and … Read moreVote for Your Favorite Craft Tequila Brand!

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand

“This is your tequila bucket list.”   ~ Rick Levy of Tequila Aficionado If you’ve seen Mike Morales’ article on the Top 20 Craft Tequilas you’ve overlooked then you’ll understand that picking one (or even 10) from this list is like picking your favorite child.  It’s too difficult to do, so your best bet is … Read moreUSA Today 10 Best Current Leaderboard for Best Craft Tequila Brand

Embajador Tequila: Framework for The Future

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open … Read moreEmbajador Tequila: Framework for The Future

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s … Read moreEmbajador Tequila: Business As Usual