Sotol’s Cultural Appropriation

For over the past seven years, I’ve been a huge supporter of the Mexican spirit known as sotol.  You can read what I had to say about it in Tom Barry’s excellent article, A Sotol Story. In case you’re unaware, sotol is made from the Desert Spoon plant (Dasylirion wheeleri) that grows in Northern Mexico, as … Read moreSotol’s Cultural Appropriation

Tequila vs Mezcal: The Director’s Cut

Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read moreTequila vs Mezcal: The Director’s Cut

Tequila Trends in the First Half of 2017

Now that the first quarter of 2017 is in the books and we are well into spring and summer margarita season, here’s what were noticing at Tequila Aficionado Media Headquarters. The Hits Just Keep on Coming! Don’t new #tequila brands know there’s an agave crisis? Click To Tweet As we pointed out in The Agave … Read moreTequila Trends in the First Half of 2017

How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read moreHow to Infuse Your Tequila Con Ganas

The Tequila 3 Ring Circus

The End of an Era The Tequila 3 Ring Circus is in Town. Click To Tweet Inspired by this poignant and heartfelt Facebook post by Tom Nall, the gregarious co-founder of Republic Tequila, and Empresario LLC:  The Tequila 3 Ring Circus is in Town A new circus has replaced “The Greatest Show on Earth.” Imagine … Read moreThe Tequila 3 Ring Circus

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read moreThe Agave Shortage of 2017 Is Worse Than We Thought

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review… In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list. In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor. Contrary to the galloping propaganda disseminated by some press releases, there were no additional … Read more20 Reasons Why USA Today’s Craft Tequilas List Failed

Embajador Tequila: Framework for The Future

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open … Read moreEmbajador Tequila: Framework for The Future

Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s … Read moreEmbajador Tequila: Business As Usual

Embajador Tequila: Rectifying the Situation

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Remember … Read moreEmbajador Tequila: Rectifying the Situation