In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists. What’s worse is, I dread being asked to participate in compiling them. Let … Read moreThe Top 20 Craft Tequilas You’ve Overlooked
[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico. Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against … Read moreNOM 199 Will Bring the Tequila & Mezcal Apocalypse
By now, many of you have seen or read the following story that first appeared in the Chinese press and was then regurgitated by the Mexican newspapers, followed by this video report concerning the alleged shutdown and supposed seizure of over a million liters of tequila at the Embajador distillery (NOM 1509) located in Atotonilco, Jalisco Mexico. … Read moreBullying in Tequila?
[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher … Read moreThe BIG Business of Kosher Tequila, Part III
[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila … Read moreThe BIG Business of Kosher Tequila, Part II
Has this ever happened to you? You go poking through your attic and by accident, you discover albums of black and white photos of your parents and grandparents from their younger days. Perhaps you’ve stumbled upon tattered journals and diaries from high school? Or, maybe bundled and frayed love letters or handmade cards from your kids? This same … Read moreTequila Treasures From The Vault
Editors of major men’s magazines still insist that their audience only shoots tequila. Click To Tweet One Day, At Band Camp… Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s … Read moreHow Your Favorite Periodicals Perpetuate Tequila Myths
[The fourth annual San Antonio Cocktail Conference was held from January 15 to January 18, 2015 here in San Antonio, Texas. Tequila Aficionado Media attended with particular interest in all events surrounding agave spirits.] Wednesday Night Media Party #SACC2015 As most of San Antonio’s cocktail culture creatures were safely at home in their jammies on the eve … Read moreSan Antonio Cocktail Conference Media Party
What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking … Read moreDiddy Disses Tequila’s Jimadores….
In mid-August of 2014, the organizers of the 6th Annual Monterey Bay Tequila & Cuisine, which took place on October 11, 2014, graciously asked Tequila Aficionado Media CEO, Mike Morales, to participate as a judge. Their unique, take-at-home blind tequila tasting competition used the Tequila Matchmaker smartphone application to score and bestow awards. You can review … Read moreJudging at The Monterey Bay Tequila & Cuisine