Diddy Disses Tequila’s Jimadores….

What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking … Read moreDiddy Disses Tequila’s Jimadores….

Judging at The Monterey Bay Tequila & Cuisine

In mid-August of 2014, the organizers of the 6th Annual Monterey Bay Tequila & Cuisine, which took place on October 11, 2014, graciously asked Tequila Aficionado Media CEO, Mike Morales, to participate as a judge.  Their unique, take-at-home blind tequila tasting competition used the Tequila Matchmaker smartphone application to score and bestow awards.  You can review … Read moreJudging at The Monterey Bay Tequila & Cuisine

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On … Read moreDazed & Diffused: More on the Diffuser in Tequila Production

Tragedy Strikes Arta Tequila on National Tequila Day!

The luckiest day of the year, some would say, but not so for Tequila Aficionado.   On July 24th, the FedEx man delivered a box of doom to our door. Click To Tweet On July 24th, the FedEx man delivered a box of doom to our door. Let’s start at the beginning… Arta Tequila will … Read moreTragedy Strikes Arta Tequila on National Tequila Day!

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read moreCraft Tequila–WTF Does THAT Mean? Part 2

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe … Read moreCraft Tequila: WTF Does THAT Mean? Part 1

Bring it on Down to Tequilaville

Justin Timberlake and Sauza Bring it on down to Tequilaville For those of you not under a rock, you know Justin Timberlake has recently partnered with Sauza Tequila, part of the Beam Brands family of products, to sell his 901 Tequila which is being changed to Sauza 901.           Plenty of … Read moreBring it on Down to Tequilaville

China Opens Its Bars to Mexican Tequila – What Does This Mean For The Tequila Industry?

We love social media here at Tequila Aficionado.  It is an exciting way to spur some fascinating discussions about our favorite topic – tequila! Our own M.A. “Mike” Morales recently posted this news piece on Facebook about the introduction of tequila to the Chinese market. Lisa Pietsch responded by saying: While it may be good … Read moreChina Opens Its Bars to Mexican Tequila – What Does This Mean For The Tequila Industry?