San Diego, CA, September 18, 2010–Hundreds of well-wishers greeted the Jacquez family, sixth generation distillers of Don Cuco Sotol at the Spirits of Mexico Festival. San Diego was abuzz with this ancient elixir from Chihuahua, Mexico which captured Gold Medals at the world famous Spirits of Mexico Tasting Competition for both its blanco and reposado … Read moreDon Cuco Sotol Conquers California!
Historic Mexican Distillery Aids Bar’s Bid for Tequila Industry’s Top Honor! New York, New York, September 15, 2010: A West Village hidden gem,Agave NYC, and one of Mexico’s most important tequila distilleries, Casa San Matias, collaborate in an exclusive pairing to qualify the Restaurant and Tequila Bar for the Tequila Industry’s most coveted award, the … Read moreAgave NYC, Casa San Matias Forge Unprecedented Partnership!
By Ryan Kelley | 08.16.10 It seems that every day brings not only a new dawn, but a new brand of super-duper-ultra-premium 100% blue agave tequila – a new “Don Whatever Tequila” steps onto the stage and attempts to steal a little bit of the spotlight (and market share) occupied by the big boys: Jose … Read moreStep outside your Casa Doors and get New Don Tequila
By Ryan Kelley | 07.28.10 You may have heard about Justin Timberlake’s directorial debut earlier this week, which is making quite a splash. It’s not a big TV show, a reality TV talent show, or a feature film with an Oscar-friendly plot. Instead, Timberlake chose to create three ads for 901 Silver, his brand of … Read moreKevin Ruder of 901 Tequila, Talks Tequila and Timberlake
By Ryan Kelley | 06.02.10 I am a little winded as a group of us walk up a trail that leads to the highest point on Guillermo Sauza’s property in Tequila. I only had to look up at the ancient volcano that dominates the Southern sky to explain my shortness of breath. The town of … Read moreMy Adventures in Tequila – Part 1
By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3
By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read moreGary Shansby and Partida Tequila – Part 2
Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read moreGary Shansby and Partida Tequila – Part 1