Embajador Añejo Tequila Review | Steve Coomes

Compared to its siblings, Embajador Supreme Añejo is a big, big brother.  Rested for 18 months—a full 10 months longer than its Premium Reposado—Supreme is a veritable post-grad student compared to its primary school brothers. Yet, for all that age its color is surprisingly pale gold.  Not that color determines everything, but 18 months is … Read more Embajador Añejo Tequila Review | Steve Coomes

Embajador Reposado Tequila Review | Steve Coomes

Premium, the second of three Embajador Tequila offerings can be described as the good middle child of the bunch– Eager to please, never offending, yet losing a tad of its uniqueness sandwiched between its siblings. According to the distiller, it’s rested for eight months in American and French Oak barrels, meaning the final product is a … Read more Embajador Reposado Tequila Review | Steve Coomes

Embajador Blanco Tequila Review | Steve Coomes

Note to all tequila distillers… I love it when, along with your generous review bottles, you supply a story of how your tequila is made. The makers of Embajador tequila did this by sending a simple folder with a few laser-printed pages that told a brief but helpful story about its goods. And they are … Read more Embajador Blanco Tequila Review | Steve Coomes

The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

Originally published on TequilaAficionado.com Dec 3, 2006     The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… … Read more The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Originally published on TequilaAficionado.com Nov 30, 2006     What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To … Read more The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Tequila Aficionado Media Reveals 2014 Brands of Promise™ Winners!

Awards Announced During a LIVE Google Hangout Telecast For Immediate Release! March, 28, 2015, San Antonio, TX—In an unprecedented live Google Hangout telecast, Tequila Aficionado Media (TequilaAficionado.com) unveiled its Second Annual 2014 Brands Of Promise™ Award winners in Tequila, Mezcal and several other agave related categories.  A full list of Brands Of Promise™ winners can … Read more Tequila Aficionado Media Reveals 2014 Brands of Promise™ Winners!

Partida Blanco Tequila Review

Mike & Alex taste and discuss Partida Tequila Blanco. Find Partida Tequila online here. Partida Tequila on Facebook and Twitter. Brands of Promise LIVE Broadcast On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts. Join Us on Google … Read more Partida Blanco Tequila Review

Real Gusto Blanco Tequila Review

Mike & Alex taste and discuss Real Gusto Tequila Blanco. Find Real Gusto Tequila on Twitter here. Brands of Promise LIVE Broadcast On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts. Join Us on Google Hangouts Click here … Read more Real Gusto Blanco Tequila Review

Real Matlatl Reposado Mezcal Review

Mike & Alex taste and discuss  Real Matlatl Mezcal Reposado. Find Real Matlatl online here. Real Matlatl on Facebook and Twitter.       Brands of Promise LIVE Broadcast On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts. … Read more Real Matlatl Reposado Mezcal Review