What is a Tequila Aficionado Tour?

What is a Tequila Aficionado Tour? Tequila Aficionado Tours were created in 2015 by Lisa Pietsch and Mike Morales as a cooperative marketing program for Brands of Promise© that might not be able to finance huge end-of-year publicity pushes. By sharing the cost of a massive campaign among all the participating expressions, we’ve been able … Read moreWhat is a Tequila Aficionado Tour?

You’re Invited! Introducing the Tequila Aficionado 2018 Tour – The Great Festival Chase

You may have seen sneak peeks on our social media networks or newsletter, but we’re finally breaking the seal on the official 2018 Tequila Aficionado Tour – The Great Festival Chase – and you’re invited!   Click here to secure your spot now!   …And take your brand sky high through New Year’s Eve, and … Read moreYou’re Invited! Introducing the Tequila Aficionado 2018 Tour – The Great Festival Chase

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

Tomorrow We Ride! #WildWildWest2017

It’s time for the…   We’re packing up and getting ready to ride for some spectacular brands this year.  Here’s what our tour itinerary looks like, barring any unforeseen adventures.  It’ll be a nonstop month of tequila and mezcal fun! Follow #WildWildWest2017 Follow us on Facebook HERE for all of our LIVE broadcasts.  Follow us … Read moreTomorrow We Ride! #WildWildWest2017

Tequila vs Mezcal: The Director’s Cut

Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read moreTequila vs Mezcal: The Director’s Cut

New Tequila Aficionado Podcast

Take Your Tequila (Podcast) With You Just as you realize we aren’t sitting around all day drinking tequila (no, really, we aren’t), we realize you’re on the go too and that means you want to take your Tequila Aficionado Media with you.  That’s why we’re bringing back the podcast! We’ve been knocking ourselves out over … Read moreNew Tequila Aficionado Podcast

Embajador Commands Craft Tequilas on USA Today!

Locks-In Top Spot Among 10 Best Boutique Brands…   November 9, 2016, Austin, TX:  In September, 2016, family-owned Embajador Tequila (Spanish for ambassador) was voted among the top tier of boutique tequilas by USA Today’s 10 Best Reader’s Choice List. In a hard-fought race, Embajador ran away from a tight field of 19 distinct craft … Read moreEmbajador Commands Craft Tequilas on USA Today!

The Agave Shortage of 2017 Is Worse Than We Thought

We tried to pretend it didn’t already exist. Articles on an impending agave shortage had been showing up since late 2015, but we thought safety precautions were in place.  The Consejo Regulador del Tequila (CRT) had it all handled. Then, this happened… Snow In Arandas On March 10, 2016, Arandas, Jalisco, Mexico, considered part of the … Read moreThe Agave Shortage of 2017 Is Worse Than We Thought

R.I.P. Don Feliciano Vivanco Fonseca

    Our hearts and prayers go out to the family of Don Feliciano, R.I.P. Click To Tweet With the experience of 4 generations of agave producers for tequila such as Sauza, Cuervo, Orendain, 3 Magueyes, etc., in 1990 Don Feliciano Vivanco Fonseca and his children decided to establish Tequilera “Feliciano Vivanco and Associates”, with … Read moreR.I.P. Don Feliciano Vivanco Fonseca

Vote for Your Favorite Craft Tequila Brand!

Vote Now! In order to be called tequila, this spirit distilled from the juices blue agave must be made in specific regions of Mexico, most prominently Jalisco and the town of tequila. While no tequilas are produced in the United States, we want to find the best craft tequila brands available in the country, and … Read moreVote for Your Favorite Craft Tequila Brand!