The Vancouver International Tequila Expo

03.22.12 The First Annual Vancouver International Tequila Expo (VITE) was announced by Founding Partners Eric Lorenz, Manuel Otero, Mirko Morhac and Darryl Lamb. The event will take place on May 12, 2012 at the Vancouver Convention Centre and is sponsored by Las Margaritas Mexican Restaurant and the Consulate General of Mexico in Vancouver. Proceeds from … Read moreThe Vancouver International Tequila Expo

Tequila Drinkers Are Killing the Environment a Report by M.A. “Mike” Morales

03.22.12 America’s premier tequila journalist and Tequila Aficionado’s Executive Editor Mike Morales, reveals rumored environmental polluters of Mexico’s Paisaje Agavero (Agave Landscape) in the controversial and hardhitting e-report, Vinazas:  The Corpse of the Spirit of Mexico. “In 2008, the tequila industry produced 310 million liters of tequila,” reports Morales.  “For every liter of tequila distilled, … Read moreTequila Drinkers Are Killing the Environment a Report by M.A. “Mike” Morales

Vinazas: The Environmental Impact of the Growth of the Tequila Industry

Vinazas Are tequila drinkers killing the environment? There is most certainly a negative impact on one of Mexico’s most beautiful environments. Not all tequila drinkers are contributing to this though.  In fact, by choosing your brands wisely, you will not only have a much better tasting experience, but you’ll be supporting ecologically responsible farming and … Read moreVinazas: The Environmental Impact of the Growth of the Tequila Industry

America’s Premier Tequila Journalist, Mike Morales, Uncorks Revealing New Blogsite

By Alexander Perez | 02.25.12 “For the past ten years,” declares Mike Morales, “I’ve been writing about tequila–just tequila.  But,” he adds quickly, “I don’t write tequila 101s, reviews or tasting notes.”Referred to as everything from a tequila “wiki” to a tequila “national treasure,” Mike Morales has written and blogged for such prestigious websites as … Read moreAmerica’s Premier Tequila Journalist, Mike Morales, Uncorks Revealing New Blogsite

Mike Morales Makes History at Cata de Tequila

Forbes’ Chris Milligan describes his experience at the historic New Mexico International Intimate Tequila Tasting (NMIITT) in Albuquerque.  he also describes how it was historic in two ways and what set it apart from any other tasting to date.  be sure to read the entire story (short) as well as the comments.  Click here now. … Read moreMike Morales Makes History at Cata de Tequila

Founder of Tequila Corrido Passes…

Dear colleagues and friends of Brad Hoover and Tequila Corrido: We announce with regret and sadness the death of Brad Hoover, Founder of Tequila Corrido on Saturday October 24, 2010.  The cause of his death has not been determined.  He was 49 years old. He spent his last days in the San Francisco area, exhibiting … Read moreFounder of Tequila Corrido Passes…

California Legislature Passes Liquor Sampling Bill

“In today’s economy customers want to know what a particular Single Malt Scotch or Bourbon tastes like before spending $40-$50 on a bottle,” said Council Vice President Adam Smith – noting that California joins neighboring states Arizona, Nevada and Oregon in allowing tasting events at restaurants, bars and now distilled spirits outlets.  “Tasting events are … Read moreCalifornia Legislature Passes Liquor Sampling Bill

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets … Read moreCue the Mixto Tequila – Jose Cuervo launches national ad campaign

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3

Gary Shansby and Partida Tequila – Part 2

Gary Shansby

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read moreGary Shansby and Partida Tequila – Part 2