Fermentations

By Mike Morales | 06.02.10 Tequila aficionados the world over know that smell.  It’s familiar to every tequila distillery from the Lowlands to Los Altos.  That sour, acrid, almost other-worldly smell that is compelling and revolting, alluring and repulsive, all at the same time. Once you find the source of the stench, the distillery’s fermentation … Read more

Explore Something New

By Alexander Perez | 05.22.10 It’s interesting to stand by and watch how people gravitate to the same tequila brands over and over again. The “big” brands have the marketing dollars to place ads in magazines, sponsor car races and take out huge billboard ads throughout the city. So when people think “tequila” these are … Read more

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read more

Gary Shansby and Partida Tequila – Part 2

Gary Shansby

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read more

Gary Shansby and Partida Tequila – Part 1

Gary Shansby

Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read more

Masa Azul: Behind the Rock…

Behind the bar on a busy night at Masa Azul in Chicago Masa Azul has been featured on Thrillist’s spring Must-Dos in Chicago! What: Put back one of 90 tequilas on Cinco de Mayo When: May 5th Where: Masa Azul The extensive tequila list runs from blancos to single-barrel extra anejos, and includes a selection … Read more

Sipping off the Cuff with Tequila Aficionado

Sipping off the Cuff What happens when two tequila lovers happen to get together and taste tequila?  Of course they’re going to talk about it!  Here’s what happened when M.A. “Mike” Morales and Alexander Perez got together all those many years ago. Alex and Mike decided to podcast their tastings.  When video production became a … Read more

What If There Were No Duty Free Tequila?

In the December 17, 2009 issue of Drinks International online magazine, the headline reads: WHO plans global duty free liquor ban The story goes on to say… “The World Health Organization (WHO) has shocked the duty-free industry by proposing a global ban on duty-free liquor sales, a business which was worth $6.3bn last year.” The … Read more

Tequila: The Year in Review

According to figures released by Herradura, the number of cases of tequila exported annually are… US 11.5 million México 7.5 million Germany 450,000  Russia 300,000 Canada 250,000 France 200,000 Greece 190,000 Japan 150,000.    Of worldwide tequila production, Mexico bottles 33% while the United States bottles 51% as bulk mixto.    However, figures released by the … Read more

Tequila Timeline: A Different Perspective

Tequila Timeline: From Agave to the Worm For some reason this article Tequila Timeline: From Agave to the Worm was reposted in Fast Company Magazine on Friday, November 20, 2009 from an earlier post on October 15, 2009.  (Maybe it was because the editors forgot to add the cute tequila graphics the first time?) Anyway, most … Read more