By Alexander Perez | 06.02.10 Aahh… the so enticing Margarita. Just pronouncing it – mar-ga-rita – brings a smile to your face. It conjures thoughts of chips and salsa, fresh home made tortillas, mariachis and good times. It is, after all Americas most popular cocktail. So much so that we even have a National Margarita … Read more Margarita Anyone? Of Course!
By Ryan Kelley | 06.02.10 I am a little winded as a group of us walk up a trail that leads to the highest point on Guillermo Sauza’s property in Tequila. I only had to look up at the ancient volcano that dominates the Southern sky to explain my shortness of breath. The town of … Read more My Adventures in Tequila – Part 1
By Mike Morales | 06.02.10 Tequila aficionados the world over know that smell. It’s familiar to every tequila distillery from the Lowlands to Los Altos. That sour, acrid, almost other-worldly smell that is compelling and revolting, alluring and repulsive, all at the same time. Once you find the source of the stench, the distillery’s fermentation … Read more Fermentations
By Alexander Perez | 05.22.10 It’s interesting to stand by and watch how people gravitate to the same tequila brands over and over again. The “big” brands have the marketing dollars to place ads in magazines, sponsor car races and take out huge billboard ads throughout the city. So when people think “tequila” these are … Read more Explore Something New
By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read more Gary Shansby and Partida Tequila – Part 3
By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read more Gary Shansby and Partida Tequila – Part 2
Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read more Gary Shansby and Partida Tequila – Part 1
Behind the bar on a busy night at Masa Azul in Chicago Masa Azul has been featured on Thrillist’s spring Must-Dos in Chicago! What: Put back one of 90 tequilas on Cinco de Mayo When: May 5th Where: Masa Azul The extensive tequila list runs from blancos to single-barrel extra anejos, and includes a selection … Read more Masa Azul: Behind the Rock…
Sipping off the Cuff What happens when two tequila lovers happen to get together and taste tequila? Of course they’re going to talk about it! Here’s what happened when M.A. “Mike” Morales and Alexander Perez got together all those many years ago. Alex and Mike decided to podcast their tastings. When video production became a … Read more Sipping off the Cuff with Tequila Aficionado
In the December 17, 2009 issue of Drinks International online magazine, the headline reads: WHO plans global duty free liquor ban The story goes on to say… “The World Health Organization (WHO) has shocked the duty-free industry by proposing a global ban on duty-free liquor sales, a business which was worth $6.3bn last year.” The … Read more What If There Were No Duty Free Tequila?