Profiles in Agave Spirits, Volume 3 Now Available

Now Available in Kindle and Paperback on Amazon! Profiles in Agave Spirits: The people who create and contribute to the tequila, mezcal, sotol, bacanora and other agave spirits industries (in English and Spanish). The Profiles in Agave Spirits series of books is an encyclopedia for education, entertainment, reference and posterity with each volume including both … Read more Profiles in Agave Spirits, Volume 3 Now Available

Profiles in Agave Spirits, Volume 3 Available for Pre-Order

Available for Kindle Pre-Order on Amazon! The paperback version will be available on February 12, 2020. Profiles in Agave Spirits: The people who create and contribute to the tequila, mezcal, sotol, bacanora and other agave spirits industries (in English and Spanish). The Profiles in Agave Spirits series of books is an encyclopedia for education, entertainment, … Read more Profiles in Agave Spirits, Volume 3 Available for Pre-Order

Profiles in Agave Spirits Volume 3

Profiles in Agave Spirits: The people who create and contribute to the tequila, mezcal, sotol, bacanora and other agave spirits industries (in English and Spanish).

The Profiles in Agave Spirits series of books is an encyclopedia for education, entertainment, reference and posterity with each volume including both English and Spanish translations.

By creating a Who’s Who in Agave Spirits, we provide a ready reference for those in the industry, as well as those researching or hoping to break into the industry.
We also believe that this industry deserves to have a lasting record of historical significance beyond oral history and urban legend.

Featured In Volume III:

•Rhonda Withers (The Margarita Mum)
•Alejandro Sanchez
•Marcos Higareda
•Lilly Rocha
•Laura Jiménez – Beltrán
•Andres Garcia
•Valerie Alcalde Bussey
•Gerardo López-Piña
•Chris Cardenas
•Kirk Agostini
•Yamhed Torres

Profiles in Agave Spirits Volume 2

Subscribe to Tequila Aficionado Magazine Profiles in Agave Spirits Volume 4Tequila Aficionado Magazine: February 2020Tequila Aficionado Magazine, January 2020Profiles in Agave Spirits Volume 3Profiles in Agave Spirits Volume 2Tequila Aficionado Magazine: 2019 Special Preview IssueProfiles in Agave Spirits Volume ISocial Media Marketing Playbook for Tequila and Mexican SpiritsFrom Babes to Boss LadiesCraft Tequila: WTF Does … Read more Profiles in Agave Spirits Volume 2

Profiles in Agave Spirits Volume I

Profiles in Agave Spirits: The people who create and contribute to the tequila, mezcal, sotol, bacanora and other agave spirits industries (in English and Spanish).
The Profiles in Agave Spirits series of books is an encyclopedia for education, entertainment, reference and posterity with each volume including both English and Spanish translations.
By creating a Who’s Who in Agave Spirits, we provide a ready reference for those in the industry, as well as those researching or hoping to break into the industry. We also believe that this industry deserves to have a lasting record of historical significance beyond oral history and urban legend.
Featured In This Volume:

Refugio “Ric” Contreras
Phillip Bayly
Martin C. Duffy
Blair Salisbury
Alex Delgado, DipWSET
Martin Pazzani
Joe Cruz Jr.
Martin López Alvarez
Esteban Luis Soto
Ryan Berry “Don Ryno”
Octavio Herrera Ortega
Sergio Gutiérrez Torres

 

Harvesting Aguamiel in Oaxaca: Even Locals Rarely Witness This

By Alvin Starkman M.A., J.D., contributing author to Tequila Aficionado, and posted by Lisa Pietsch, Editor & Webmaster Over the course of about a decade, from time to time a diversity of Oaxacan friends had been asking me for the opportunity to accompany a family of Zapotec tlachiqueros (aguamiel harvesters) into the fields to witness … Read more Harvesting Aguamiel in Oaxaca: Even Locals Rarely Witness This

Lisa Pietsch Services

Social Media Marketing for Agave Spirits Social Media Analysis and step-by-step Strategy Checklist for your agave spirit brandKnow how your social media stacks up to the competition and receive a step-by-step action plan showing you exactly how you can level up. click here to get your Analysis and checklist Now Sometimes You Just Need An … Read more Lisa Pietsch Services

Dos Hombres Mezcal – The Mezcal Experts, Brand Reps, Geeks and Aficionados Are Getting it Wrong

Oaxacan Mezcal Experts, Brand Reps, Geeks and Aficionados:  Do Some Get it All Wrong? By Alvin Starkman, M.A., J.D. Over the past few years entrepreneurs have begun to brand agave distillates produced in Oaxaca, and celebrities have started using their names to market mezcal thereby further endowing their already healthy fortunes. It does not behoove … Read more Dos Hombres Mezcal – The Mezcal Experts, Brand Reps, Geeks and Aficionados Are Getting it Wrong

London Tequila Fest Review by Felipe de Herida

I headed toward London on 7th October for Tequila Fest. Founded by Eduardo Gomez and starting its fifth year with the headline “The largest and original tequila and mezcal fest in the UK and Europe”. Having been for the previous two I steered myself toward Brick Lane where they’d been but a coffee brought me … Read more London Tequila Fest Review by Felipe de Herida

Mezcal Industry Carpetbaggers and Scoundrels

By Alvin Starkman, M.A., J.D. ¨Heroes and Villains, Just see what you’ve done” was the refrain of the 1967 The Beach Boys song. Now while I’m neither, though some might disagree, Mexico’s burgeoning mezcal business contains representatives of both; too many of the latter.  But even one person is more than we want, especially since … Read more Mezcal Industry Carpetbaggers and Scoundrels