Tequila Adventures at The Texas Restaurant Association Market Place

[On June 28 and 29, 2015, San Antonio-based Tequila Aficionado Media was invited to participate with Embajador Tequila at the Texas Restaurant Association Market Place in Dallas.] Texas Restaurant Association Market Place When the call came from Andres Garcia, Embajador Tequila’s sales manager, to accompany him to the state’s largest tradeshow at the Texas Restaurant Association … Read more Tequila Adventures at The Texas Restaurant Association Market Place

Vinazas: The Tequila Industry’s Dirty Little Secret

From August 2 to August 6, 2008, I was invited to join small batch distiller, David Suro of tequila Siembra Azúl, and a host of other educators and key people studying the cultural, anthropological, historical, and ecological aspects of the tequila industry in the beautiful Highlands of Jalisco, Mexico. We would concentrate on touring distilleries … Read more Vinazas: The Tequila Industry’s Dirty Little Secret

Estimado Pendejo: Confessions of a Tequila Mad Man

Tequila Aficionado Review of Estimado Pendejo: “This is Grimm’s fairy tales for Mexican spirits. Tragicomedy that defines the agave spirits industry more than any of us would like to admit. You could pour a glass of tequila and enjoy a laughternoon with this book, or you could look beyond the snark and see the thriller … Read more Estimado Pendejo: Confessions of a Tequila Mad Man

Heartland Tour Tasting in Kansas Leads to Distribution Deals

[The spirits that traveled with us were paid sponsors of the Tequila Aficionado Heartland Tour and paid a nominal fee to be mentioned here and on our networks as we saw fit.  Felipe’s Restaurant provided us with no payment but the food was well worth it.  We were hungry.]  Our Friends at Felipe’s The Lujano … Read more Heartland Tour Tasting in Kansas Leads to Distribution Deals

Mexican Spirits and Beer are Mainstream in El Norte

Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent … Read more Mexican Spirits and Beer are Mainstream in El Norte

Casa Noble Joven Review

Casa Noble Joven   Few spirits I’ve tasted—tequila or otherwise—grabbed my attention the way Casa Noble Joven did when I tasted it at the distillery two years ago. Traveling with a press group led by the distillery’s CEO, Pepe Hermosillo, we’d consumed multiple expressions of Casa Noble while there. But this one, packing a 104 … Read more Casa Noble Joven Review

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On … Read more Dazed & Diffused: More on the Diffuser in Tequila Production

The Diffusor in Tequila Production: Are They Cheating?

The Diffusor in a Recent Twitter Conversation: A thought provoking question was asked via Twitter about the use of diffusors in tequila production. For the uninitiated, diffusors are used to efficiently extract the starches from harvested agave piñas that are subsequently cooked and distilled to make mass produced tequila.  To purists, its use is blasphemy because … Read more The Diffusor in Tequila Production: Are They Cheating?

Happy Birthday, Casa Noble!

Tequila Aficionado would like to wish Jose “Pepe” Hermosillo a very happy birthday and many happy returns. Thank you, sir, for all you do for tequila! Visit Casa Noble Tequila online: www.CasaNoble.com Follow Casa Noble on Facebook Follow Casa Noble on Twitter     Never miss an article or review again – Subscribe now! * … Read more Happy Birthday, Casa Noble!

Tequila Aficionado Podcast #3 (Part 2 of 3)

The continuation of Podcast #2, this is Tequila Aficionado Founder, Alex Perez, and CEO, M.A. “Mike” Morales meeting face-to-face for the first time.  They met in July of 2006 at a restaurant in California and tasted Siembra Azul, Dos Lunas and  Jarro Viejo tequilas.  Their conversation begins with a discussion of Jose “Pepe” Hermosillo of … Read more Tequila Aficionado Podcast #3 (Part 2 of 3)