The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read moreThe Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Originally published on TequilaAficionado.com Nov 30, 2006     What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To … Read moreThe Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Roger Clyne’s Mexican Moonshine is Back in Texas

A Triumphant Return to Tejas On this soggy and swampy St. Patrick’s Day, I was graciously invited to spend the afternoon at Sam’s Burger Joint by Mexican Moonshine creator and indie music rock star,  Roger Clyne.  He had arrived in Texas for a busy week of concerts at the famed music, media, film conference and festival, South … Read moreRoger Clyne’s Mexican Moonshine is Back in Texas

San Antonio Cocktail Conference, Day #1 #SACC2015

If you aren’t following us on Instagram, Twitter, Vine, or Facebook, then you’ve missed some great fun!  We’ve been at the San Antonio Cocktail Conference this week and posting as we go.  To track everybody’s fun, follow their hashtag #SACC2015. Today, we’ll attend Mezcal, and Pairing seminars (Tex vs. Mex: Texas Flavors vs. Mexican Spirits … Read moreSan Antonio Cocktail Conference, Day #1 #SACC2015

Jessica’s Journey: Adam Israel González Navarro Interview

About Adam Israel González Navarro A couple of weeks ago I wrote about a Sunday in Guadalajara and I made mention of an exceptional man I met that evening over dinner at La Tequila, Adam Israel González Navarro. I began to expound on the impression he left with me, and the reasoning behind the great … Read moreJessica’s Journey: Adam Israel González Navarro Interview

Jessica’s Journey: Dreaming of Mexico

I have been reading a lot lately about a new tequila tour being offered by the Four Season’s Hotel and Resort in Punta Mita. I wrote about it in my own personal blog and while I expounded on the tour itself I did not go into detail about the beach resort and I should have. … Read moreJessica’s Journey: Dreaming of Mexico

Dia De Los Muertos Altars

The Dia de los Muertos Altar (Click on any of the images to see our Dia de los Muertos pinboard with more altars.) The home altar is meant to serve as a welcome for the long lost loved ones who have passed on before us.  Just as we might welcome guests from out of town … Read moreDia De Los Muertos Altars

Jessica’s Journey – Ahh…Spa…

Ahh…Spa… by Jessica Arent Let’s slow it down this week while we recover from a Hurricane over Los Cabos, come to grips with the changing seasons and wrap our minds around the departure of sweet summer. The fall semester is upon us, and we return to the chaos of our schedules, managing the lives of … Read moreJessica’s Journey – Ahh…Spa…

2014 Spirits of Mexico Winners Announced

The 2014 Spirits of Mexico winners have been announced!  There is a huge list of winners in both tequila and mezcal this year.  What do you think of these brands? Following are the winners with links to some of our articles & reviews mentioning them: Tequila Extra Añejo Tequila Herradura Seleccion Suprema – Best in … Read more2014 Spirits of Mexico Winners Announced

Jessica’s Journey Interrupted Due to Hurricane Odile

I must interrupt my epic tequila journey with news of  Hurricane Odile By Jessica Arent   Anyone that knows me knows Cabo San Lucas is my home away from home. I find myself worrisome and agitated as I await word of the many I call “family” and “friend” who are unaccounted for and unreachable. Since Sunday … Read moreJessica’s Journey Interrupted Due to Hurricane Odile