Spice Up The Holidays with Peligroso Cinnamon!

Peligroso Cinnamon is back! I can’t tell you how happy I am to see Peligroso Cinnamon out and about again since its move to Diageo. We received a sample of the previous infusion (before the Diageo buy out and distillery move) and it was a huge hit with us.  In fact, we awarded it a … Read more Spice Up The Holidays with Peligroso Cinnamon!

Roasting & Toasting for Thanksgiving with Don Julio

On November 5, Tequila Don Julio hosted the latest edition of their Farm to Shaker dinner series in New York City in collaboration with New York Chef Daniel Sharp and Bartender Angela Laino. Below, you’ll find recipes and images of the innovative menu Chef Daniel and Angela collaborated on together for this special event. Each … Read more Roasting & Toasting for Thanksgiving with Don Julio

Mezcal: Good Drink, Bad Rap

Originally Published May 3, 2003 Mezcal is finally being treated like the class act it is, and it’s making its way north of the border. By Barbara Hansen, Times Staff Writer Oaxaca, Mexico — MEZCAL has a terrible image. It’s fiery stuff, real rotgut, with a worm floating in the bottom of the bottle — … Read more Mezcal: Good Drink, Bad Rap

Mexican Spirits and Beer are Mainstream in El Norte

Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent … Read more Mexican Spirits and Beer are Mainstream in El Norte

Interview with Martin Grassl of Porfidio

Interview with Porfidio owner Martin Grassl by Alexander Perez, September 2000 TA: You are one of the ones that predicted the export market a few years ago – how did you predict that? I think that usually fashion changes start out in the United States and if you might remember 10 years ago tequila was … Read more Interview with Martin Grassl of Porfidio

2nd Annual Texas Bar & Nightclub Alliance TBNA Convention

Join Us At The Second Annual Texas Bar & Nightclub Alliance Convention Once again, Tequila Aficionado will be attending the Texas Bar & Nightclub Association Convention.  This year’s Austin, Texas, event will be held on August 16-17.  We were pleased to be able to attend this event in its infancy last year.  It was an … Read more 2nd Annual Texas Bar & Nightclub Alliance TBNA Convention

Mezcal Production in Oaxaca – More Mezcal is on the Way! by Alvin Starkman

The Maturation of Palenques and Mezcal Production in Oaxaca, 2015: Migration, Certification, Expansion    Alvin Starkman, M.A., J.D. Every two weeks or so I’m asked about the change in the number  of artisanal mezcal distilleries, or palenques, in and around the central valleys of Oaxaca, given the dramatic rise in the spirit’s global popularity over … Read more Mezcal Production in Oaxaca – More Mezcal is on the Way! by Alvin Starkman

Sauza–Expect Fake, er, Fresh

Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch Sauza–Expect Fake, er, Fresh So I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto: “Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where … Read more Sauza–Expect Fake, er, Fresh

Our First Post: the 2000 Agave Shortage

Originally posted on Tequila Aficionado on August 8, 2000 From the Editor…  Welcome, we are proud to present TequilaAficionado.com! TequilaAficionado.com will be your most comprehensive information source on the Internet bringing tequila and mezcal awareness to you the public. Our goal is to educate, promote, and report on the tequila and mezcal industry. In addition, … Read more Our First Post: the 2000 Agave Shortage

The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

Originally published on TequilaAficionado.com Dec 3, 2006     The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… … Read more The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo