Mike Morales and Lisa Pietsch get together for two very special episodes of Sipping Off the Cuff with JLP Margaritas. If you’ve been following us, you know that we’ve awarded the Golden Lime Margarita a Gold Medal but this is the first time we’ve had the opportunity to taste the Strawberry and Pomegranate flavors. Watch to see what we thought of the Strawberry:
We have confirmation from brand owner, Javier Martinez, JLP is NOT diffused tequila. JLP is cooked in hornos de mamposteria for 72 hrs and then double column distilled. Find JLP Tequila Online
About JLP Tequila:
Why we call it JLP The Presidents Tequila? Back in 1758, Jesus Lopez Y Galindo(JLP descendant), Governor of the Villa of Tequila in the Jalisco region, gave possession of a Hacienda to Jose Antonio Cuervo in the name of King Carlos III of Spain.
It was there that in 1795 Maria Magdalena Ignacio Cuervo married Vicente Albino Rojas(JLP descendant) and founded the distillery “La Rojena.” They would become the first to receive the official concession to produce Tequila-Wine on the land that is today known as Tequila, Jalisco. It was in the 19th Century that the family brought in a German agronomist by the name of Franz Weber(who married into JLP’s family) to classify the Agave plant. Today it is known as Agave Tequiliana Azul Weber, the foundation for all fine tequila.
With this rich heritage it was only fitting that JLP would develop his very own Tequila.
The main purpose for our annual tours is to seek out interesting places and situations that will allow us to create great social media content for the brands that come on as sponsors and introduce our readers and viewers to their products. This is an influencer marketing campaign that kicks off the holiday buying season for our sponsors.
What Do Sponsors Get?
Each year, we develop a different sponsor package based upon the most popular social networks that agave spirits brands will want to be seen on. Every piece of content we create goes out to our networks and reaches over half a million consumers.
If you have accounts with the networks we’re posting to, you can share the content we create with your following but…
If you don’t have an account with a network we’re using, you still get the benefit of having a presence on that network through Tequila Aficionado.
A photo posted by Tequila Aficionado (@tequilaaficionado) on
But My Brand isn’t Available in the States You’re Visiting.
We aren’t visiting these places to sell your brand in those states. We’re visiting these places because they grab our audience’s attention and provide us with great backdrops to create social media content about your brand. It doesn’t matter if your brand is available where we’re going. When brands aren’t available and we share them with aficionados, they start looking for them and creating buzz.
Tequila Aficionado has a worldwide audience! Do you think it matters to the aficionados in Maine that they don’t have Gracias A Dios Mezcal in their local liquor store? Of course not! They know they love mezcal, saw our reviews and the social posts we made about it, and now they’re looking for it online and wherever they travel.
But What if I Already Have an Ad Agency?
We aren’t an ad agency. We are influencers in the agave spirits industry.
But if you’re dealing with an agency, you should know that 70% of advertising and marketing agencies are spending at least 25% of their budgets on influencer marketing. What we do is eliminate the agency markup and provide our influence at a reasonable price that doesn’t gauge your bottom line. We know how much work you put into what you do with your brand and we know how much work we put into ours. The price we charge is fair and reasonable to small brands who don’t have a Brown-Forman budget.
Can I Coordinate an Event with You?
Sure! We’re always happy to make room in our tour schedule to attend a sponsor’s event. We’ve had sponsor brands ask us to meet them for lunch at one of their best accounts so we can do a profile on that restaurant. We’ve also had sponsor brands ask us to attend private tastings where they’ll be entertaining their investors.
If you come on the tour as a sponsor, we’ll make every effort to fit these things into our schedule.
If you aren’t a sponsor and want us to participate in your event or do a profile on your restaurant then we must politely remind you that this is our profession. You wouldn’t be in business if you gave away all your liquor or food for free, would you?
I Don’t Have a Tequila Brand but I’d Love Your Audience to See My Product
Great! In addition to being aficionados of agave spirits, we are also a (fairly) normal American family. If our demographic and your demographic intersect then let’s talk! We eat, drink coffee, exercise, use a full array of electronic devices, watch TV, listen to music, and travel with our kids, dog and cats like other people.
Fall in love, quit your job and make tequila. That’s what Alex and Monica did. Traditionally crafted in small batches Siempre® Tequila Plata is a unique luxury spirit made with a fusion of single estate 100% Blue Weber Agave from both the highlands and lowlands of Jalisco, Mexico.
This unique combination blends the earthy, bold, wood-like character of the valley with the sweet, citrus-filled flavours of the mountains delivering notes of pepper, salted caramel and honey. This, combined with our distillery’s century old traditional techniques, is how our perfect craft tequila is created.
The intricate folk art-inspired packaging that captures the history and culture of the magical town where it’s made also speaks to the attention to detail that’s put into the cultivation and production process. If you look carefully, you’ll see we use the rose to tell our story. In Mexican culture, we celebrate both life and death – and with celebration comes Siempre.
NOM: 1438 Age: Blanco Tequila Distillery: Destiladora delValle de Tequila Agave Region: Highlands and Lowlands (50/50) Type: Single Estate 100% Blue Weber Agave Water Source: Volcanic Spring Oven Type: Stone/Brick Extraction Method: Roller Fermentation: Open Air Distillation Method: Pot Still – Steel/Copper Distillation: Double Distilled Alcohol Volume: 40% Alc/Vol
In order to be called tequila, this spirit distilled from the juices blue agave must be made in specific regions of Mexico, most prominently Jalisco and the town of tequila. While no tequilas are produced in the United States, we want to find the best craft tequila brands available in the country, and to do so, we asked a pair of tequila experts to nominate their favorites. Unlike other spirits, tequila brands often share distilleries – there are about 70 of them producing more than 500 brands – so it’s often the brand rather than the distillery that indicates quality. Many of these 20 nominees for best craft tequila brand use traditional methods. Many of the brand owners grow their own agave and personally oversee the entire tequila-making process. All produce high-quality, distinctive tequilas available in the U.S. market. Vote for your favorite once per day until voting ends on Monday, September 12, 2016, at noon ET.
Read Mike’s article on choosing a list of craft tequilas to send to USA Today:
In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue.
[Editor’s note: I still can’t believe I was born during the Eisenhower administration!]
Tequila marketing being my thing, naturally, I’m drawn to the product placement of distilled spirits on the historically accurate show.
Along with adverts concocted by admen for cigarettes, bras, and washing
Vintage Cuervo ad
machine manufacturers, spirits companies like Seagram’s, Jack Daniels, and Jose Cuervo were also a part of the advertising renaissance, and not just on American soil. These early Behemoths of Booze also took the fight offshore.
And nobody can tell you more about those challenges better than José Zevada.
I finally met the charismatic Pepe Zevada, the maker of Pepe Z Tequila, accompanied by Glynn Bloomquist, (CEO and Chairman), and Guy England (South Texas Market Manager), of Empresario LLC, the first Texas company to create, brand, distill, import, and market spirits.
With the elegance and charm suggestive of silver screen Latino Hollywood hunks like Ricardo Montalbán or Fernando Lamas, and peppered with jokes and anecdotes of the “glory days,” you get the sense that you’re reliving spirits industry history, Mad Men style.
Over a delicious lunch at the Iron Cactus Mexican Grill & Margarita Bar on San Antonio’s renowned Riverwalk, Pepe regaled us with episodes of his life as the vice president of Brown-Forman in Latin America, Mexico and the Caribbean. During that time, he traveled to 106 countries (Pepe speaks 5 or 6 languages fluently) introducing Jack Daniels to those parts of the world.
After 30 years with Brown-Forman, he went on to work as vice president for the classic spirits distiller Hiram Walker (Sauza, Kahlúa, Courvasier, Beefeater), until the merger of Allied Domecq.
To Make a Long Story Short
After persistent encouragement from friends in Mexico, Pepe Z Tequila was born shortly after José retired from 35 years in the liquor industry.
But, in the tradition of the three generations of Sauzas, Don Julio González, José Cuervo and Don Eduardo Orendáin, Pepe was determined to only put his name on a quality tequila.
To create a batch of Pepe Z takes over three weeks. He calls the blanco tequila the “mother” of the line, and claims that the selected agave is the key to a sterling product.
Pepe Z Tequila uses only lightly toasted virgin American Oak barrels (not charred) for its reposado and añejo expressions, and it is one of the lowest in methanol after distillation.
Pepe, Guy and Glynn of Empresario.
These time tested techniques have not only achieved an authentic, “old world” flavor profile, but it has also garnered Pepe Z some serious hardware in the form of medals and awards.
In the era dominated by contracted brands with glamorous images and no backstory, Zevada prefers to take a page from those legendary patriarchs of tequila and make every effort to meet and greet each of his customers, personally.
Pepe Zevada and Mike Morales.
Part of the brand’s strategy is to nurture its relationship with its hometown of Austin, and then to solidify its embrace on the rest of Texas before conquering other states. This tactic has worked wonders as evidenced by the glowing testimonials given by his customers.
While his clients enthusiastically preserve their friendship with Pepe, Zevada gratefully acknowledges that, “My customers are part of the Z family.”
And, in a time where spirits are judged on perceived value, Pepe demands that his tequilas remain affordable, believing that luxury shouldn’t be so hard to come by.
Distinguished flavor, devoted friendship and defined family values is the method to Pepe Zevada’s effective–and infectious–“madness.”
If you’ve seen Mike Morales’ article on the Top 20 Craft Tequilas you’ve overlooked then you’ll understand that picking one (or even 10) from this list is like picking your favorite child. It’s too difficult to do, so your best bet is to vote twice a day for your favorites and spend the rest of your time sipping all of them.
Congratulations to all the nominees. If Mike could pick a top 50 list, it still wouldn’t be enough. Thank you to all the wonderful brands out there who are constantly striving to produce the finest tequilas they can. We love you all!
In order to be called tequila, this spirit distilled from the juices blue agave must be made in specific regions of Mexico, most prominently Jalisco and the town of tequila. While no tequilas are produced in the United States, we want to find the best craft tequila brands available in the country, and to do so, we asked a pair of tequila experts to nominate their favorites. Unlike other spirits, tequila brands often share distilleries – there are about 70 of them producing more than 500 brands – so it’s often the brand rather than the distillery that indicates quality. Many of these 20 nominees for best craft tequila brand use traditional methods. Many of the brand owners grow their own agave and personally oversee the entire tequila-making process. All produce high-quality, distinctive tequilas available in the U.S. market. Vote for your favorite once per day until voting ends on Monday, September 12 at noon ET. Read the official Readers’ Choice rules here.
Here’s the map – it is a public map on Google so feel free to zoom in and really dig into it. We’ve got some great stops and events planned that are going to make for epic content for our sponsors.
Check the itinerary below the map for a few details of our tour of some of the best of America’s Heartland.
We’ll kick it all off by spending a night at Bracken Cave, the world’s largest bat colony, and just happens to be made up of Mexican Free-Tailed Bats, the very bats responsible for the tequila we love.
Then we’ll drive north to Lake Texoma for some gorgeous photos ops with our sponsor brands.
Next, we’ll be spending some time with the Lujano Family, the owners of Felipe’s Restaurants in Wichita, Kansas. We have an amazing private tasting of our sponsor brands planned with the Lujano’s and the folks of Standard Beverage.
After a quick stop in Iowa to refuel and exercise off all of the great food we’ll eat at Felipe’s, we’ll make our way up to Minnesota’s Twin Cities. We’ll meet with and interview the folks from Los Osuna at Barrio on our first day there and attend an event of epic proportions hosted by Revel Spirits at 6Smith in Wayzata.
From Minnesota, we’ll roll into Wisconsin where we will stop in the quaint community of Stoughton that can trace it’s history to Norway. There, we’ll spend some time with the proprietress of Cheeser’s to learn all about some of America’s finest craft cheeses (and a few imports). While we’re there, we hope to find the perfect pairing for each of our sponsors.
It’s a tough job, but somebody’s got to do it!
From Wisconsin, we’ll loop around Lake Michigan to visit some of Michigan’s finest u-pick farms and farmer’s markets for great local foods to pair with our sponsor brands.
Next we’ll drive to Kentucky for batty and Jurassic adventures at Mammoth Cave National Park, the world’s largest cave system, and Dinosaur World. Weather providing, we should be able to take some great photos of the attractions and the brands coming with us.
Making our way south, we’ll do some glamping by The Big Muddy and maybe hop a riverboat in Memphis.
Catfish and barbeque can pair nicely with tequilas and mezcals!
After that, we’re headed to Crater of Diamond’s State Park in Arkansas to get our rock hound on! When you find a diamond there, you get to name it, so we’re hoping we’ll find enough to name one after each of our sponsors.
Can you say the Siempre Diamond?
After our big diamond strike, we’ll make our way back to Texas to explore the American space program at NASA in Houston.
With three weeks on the road, we’re going to see some of the Heartland’s finest sights and enjoy the local flavors and we’re looking forward to doing that with all of our sponsors:
We don’t leave until September 10th so if you’d like to get on board as a sponsor, there’s still time to do so! Simply fill out the form below and we’ll make sure you get on the tour!
Brands participating in Tequila Aficionado Tours are selected to participate based upon our interest in working with and promoting them. We never endorse a brand we would not recommend to our mothers. All participants in these tours pay a one-time sponsor fee to participate in exchange for receiving custom social media content creation. #sponsored
Mike & Rick of Tequila Aficionado taste and discuss Tres Ochos tequila anejo.
From the Tres Ochos Website:
888 Tres Ochos Tequila was created with a commitment to the denomination of origin and the worldwide recognition of Mexico’s tequila heritage.
Originating in the fertile volcanic soil of the lowlands of Jalisco, Mexico, made from 100% tequilana azul weber agave, with a taste and quality reminiscent of tequilas historically crushed by tahona roca,888 Tres Ochos Tequila is distilled and bottled in Mexico for the aficionado with a discriminating palate and those who appreciate the finer pleasures in life.
888 Tres Ochos Tequila was founded in an era that ushered in high quality premium brands of 100% blue weber agave tequilas. The transition from party shots to elegant sipping tequilas started with “Tequilas Finos” being savored neat in a snifter, chilled or on the rocks.
Handcrafted, 888 Tres Ochos Tequila captures the heart of Mexico, the pure spirit of 100% agave, celebrates the history of tequila and the philosophy of Asian beliefs.
Health, Luck and Prosperity, symbolize both the importance and intrinsic value of the numbers “888” in Asian society, creating a cross-cultural alliance with unparalleled brand recognition with 888 Tres Ochos Tequila.
A global tequila with artistic inspiration from Europe, logistics from Singapore combined with the production of exceptional “fine tequilas” from Fabrica de Tequilas Finos in Tequila, Mexico, harmoniously create 888 Tres Ochos Tequila.
888 Tres Ochos Tequila 100% blue agave Silver, Reposado and Añejo are hand crafted by master distiller Señor Arturo Fuentes and Fabrica de Tequilas Finos to deliver an extremely smooth award-winning tequila of reverential sophistication.
888 Tres Ochos Tequila is premium tequila at it’s best, bottling the exotic allure of past, present and future.
888 TRES OCHOS TEQUILA was founded in an era that ushered in high quality premium brands of 100% Agave Tequilas. The tradition from party shots to elegant sipping Tequilas began with “Tequilas Finos” being savored neat in a snifter, chilled or on the rocks. 888 TRES OCHOS TEQUILA is distilled and bottled by Fabrica de Tequilas Finos in Jalisco, Tequila, Mexico as an ultra-premium Tequila and proudly continues the sipping tradition of premium Tequilas.
Originating in the fertile volcanic soil of the lowlands of Jalisco, Mexico, 888 Tres Ochos Tequila is distilled from hand selected 100% Blue Weber Agave and crafted with the taste and quality reminiscent of ultra premium tequilas historically crushed by tahona roca. 888 Tres Ochos Silver, Reposado and Anejo Tequilas are individually created by master distiller Senor Arturo Fuentes for the “aficionado” with a discriminating palate. All classes are 40% ABV / 80 proof, cumulating with both Reposado and Anejo being extra aged to produce an extremely fine premium Tequila.
The concept and branding of 888 Tres Ochos is the by-product of years of traveling in Mexico, the Caribbean and Asia as pilots. The Aztec and Mayan history of Tres Ochos is undocumented, however the intrinsic value of 888 (numerically read in every language) as the symbolic meaning of luck, health and prosperity in Asian society is extremely important to a cross-cultural global alliance. An easily recognized and highly respected branding in the Chinese culture, 888 TRES OCHOS (ba ba ba) is poised to become the most significant 100% Agave premium Tequila exported directly from Mexico. The unique label, embossed cork stopper, subtle bottle design, and stylish tubular packaging enhance the exceptional marketability of the brand.
With secured capacity, a meticulously maintained solar powered distillery (the first environmentally conscious solar distillery in Mexico) with strict production and delivery standard demanded by Costco, 888 Spirits Company secures the same dedication to quality and timely delivery for 888 Tres Ochos premium Tequilas.
Award winning quality, unique graphics, coveted branding and aggressive pricing for premium Tequilas has given a growing sales force a decided advantage in opening new markets and territories around the world.
Enjoy responsibly, share with friends and family and spread the word. The spirits of 888 Tres Ochos Tequila is now available to everyone…… SALUD!!
Download Now! The 2015 Dia de los Muertos Tour Magazine
Product samples are received free of charge in exchange for an honest review with no guarantee of a positive review. Tequila Aficionado never accepts payment for Sipping off the Cuff reviews.
Brands participating in Tequila Aficionado Tours are selected to participate based upon our interest in working with and promoting them. We never endorse a brand we would not recommend to our mothers. All participants in these tours pay a one-time sponsor fee to participate.
Product samples are received free of charge in exchange for test kitchen use with no guarantees provided. No payment is received for recipes created.
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