What’s an Influencer and are they Worth the Expense?

Being the people who bring you Tequila Aficionado puts us in a unique position as thought leaders and influencers, so we get this question a lot. In short, influencers have anywhere from hundreds to thousands of dedicated fans who trust them and follow their recommendations when it comes to new products.  True influencers are absolutely … Read moreWhat’s an Influencer and are they Worth the Expense?

Tequila Aficionado | Sipping Off the Cuff | Suave Organic Tequila Reposado

5 Myths About Social Media That Are Killing Your Agave Spirit Brand

You’re probably applying a great deal of effort and money to the wrong things when it comes to your social media. It doesn’t have to be that way. At Tequila PR, we have nearly two decades of experience in social media management and growth as well as the agave spirits industry.  We study the networks … Read more5 Myths About Social Media That Are Killing Your Agave Spirit Brand

Tequila Aficionado | Sipping Off the Cuff | Suave Organic Tequila Lunar Rested

Introducing the Growing Your Brand Package with Tequila PR

Introducing the Tequila PR Growing Your Brand Package and how it’ll make your brand get the attention it deserves. The Tequila PR Growing Your Brand Package is a monthly package of social media services that will grow your online presence and prove you’re an up-and-comer. You may have a small passionate following of tequila lovers, … Read moreIntroducing the Growing Your Brand Package with Tequila PR

Tequila Aficionado | Sipping Off the Cuff | Suave Organic Blanco Tequila

Margaritas in Ireland

[Editor’s Note:  On this day after 2018’s International Margarita Day festivities, Tequila Jockey, Jim Johnston, shares his fond recollections of margarita making inside Ireland’s renowned Dick Mack’s Pub & Brewhouse, while visiting relatives in 2017.] No Country for Cocktails Ireland is not a cocktail country. Don’t get me wrong, I had several well made drinks … Read moreMargaritas in Ireland

What It’s Like to Work with Tequila PR

The biggest fears people mention to us about working with a PR agency are: Teaching them about your agave spirit brand Teaching them how to talk to agave spirit aficionados Having them set the agenda instead of working toward your goals Having to spend too much time checking their work   Most people find all … Read moreWhat It’s Like to Work with Tequila PR

Tequila Aficionado Media Celebrates the 2017 Brands of Promise© Awards

Genius Master Distiller Sweeps Medals in Multiple Categories  For Immediate release! Tequila Aficionado Media 2017 Brands of Promise© Awards ST. PETERSBURG, FLORIDA, UNITED STATES:  On Sunday, January 21, 2018, in a LIVE Facebook broadcast, Tequila Aficionado Media unveiled its highly anticipated Fifth Annual Brands of Promise© Awards, celebrating the breakthrough brands in Tequila, Mezcal and other … Read moreTequila Aficionado Media Celebrates the 2017 Brands of Promise© Awards

The #1 Thing You NEED to Know About How to Get Your Agave Spirit Business Booming with Social Media

You may think all you need are brand ambassadors with their high-heeled shoes on the ground, smiling at liquor store customers from the end caps, but you need a whole lot more than that.  People need to see or hear about your brand 7 times before they’ll take action and try or buy it. Now, … Read moreThe #1 Thing You NEED to Know About How to Get Your Agave Spirit Business Booming with Social Media