Sipping off the Cuff: Demetrio Tequila Blanco, Take 2

 

Sipping Off The Cuff™

demetrio-300x300, demetrioSipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Demetrio Tequila

After over 40 years of making many great tequilas, Don Demetrio decided that he wanted to create his own masterpiece; the pinnacle of his work. After fine tuning and perfecting the formula, Don Demetrio passed away. His grandson, inspired by fond memories of spending time in the agave fields with him, felt passionate about continuing the dream by making this incredible spirit available to the world. Demetrio Tequila is pure Mexican spirit.

Demetrio Tequila is made in Amatitan, Jalisco; the birthplace of Tequila. Years ago, a particularly resistant indigenous group lived in this area and crafted tequila, or “vino mezcal” as it was called back then. They continued production of their spirit in spite of the Spanish rule against making any drink that could compete with Spanish brandy. The oldest remains ever found of a tequila distillery are located in Amatitan dating back to the 17th century.

Our process to create this incredible tequila has its roots in a history of love of the land, love of the agave and love of tequila. We cultivate and maintain our own agave fields in order to guarantee the pureness and treatment throughout their growth. Our process has been developed and perfected by three generations over a 60 year span and our spirit is infused with passion, dreams and love.

On The Road with Tequila Aficionado in 2016

Tequila Aficionado Loves the Open Road!

TA on the road

If you follow our social networks, you know we’ve been traveling by RV and had the opportunity to create some fun social content for a few tequilas that hitched a ride with us.
We’re always thinking about our next trip and how to offer similar opportunities to brands who choose to come along.
Why do we do this, you ask?

Let us point out an important lesson we’ve learned about this industry:

Tequila Social Media: Who Got Time Fo’ Dat?

One of the biggest challenges facing agave spirits brands today is keeping up with the demands of social networks and being able to create engaging content that gets shared by those networks.
Everyone knows native Facebook video is the way to get on fans’ news feeds but who has time to create and upload video?
Vines and filtered, finessed Instagram photos are hot properties too, but again, nobody has time for that.
We have the solution.

The Tequila Aficionado Social Content Solution

instagramInstagram photo(s) of your brand– These would be tagged with your Instagram handle, hashtagged, and posted on Tequila Aficionado’s Instagram account and shared to the Tequila Aficionado Facebook, Twitter and Tumblr as well as Lisa Pietsch’s and Mike Morales’ Facebook and Twitter accounts. A total reach of over 34,000 impressions.

Vine Video(s)
These would be tagged with your Twitter handle, hashtagged, and shared on the Tequila Aficionado Vine account and re-Vined on Lisa Pietsch’s account.
A reach of over 300 impressions.

facebookNative Facebook Video(s)
These would be tagged with your Facebook account, hashtagged, and posted on the Tequila Aficionado Facebook account, then shared on the Tequila Aficionado Twitter, and Lisa Pietsch’s and Mike Morales’ Facebook and Twitter profiles.
A reach of over 33,000 impressions.

YouTube Video(s)
These would be posted to the Tequila Aficionado YouTube account, hashtagged, provided with a complete and SEO’d description, and shared on the Tequila Aficionado Google+, Facebook and Twitter accounts.
A reach of over 10,000 impressions.

Blog features on TequilaAficionado.com
6_ta_logo_pinas lgWe would create an initial article about our upcoming adventure with you listed as a partner and a second article on (or about) your sponsored day featuring your brand, any articles or reviews we’ve done of your brand, and links to all your social networks. These would be SEO’d, tagged, and alt tagged, posted to the Tequila Aficionado website, shared on the Tequila Aficionado Facebook, Twitter, and Google+ accounts, and shared on Lisa Pietsch’s and Mike Morales’ Facebook, Twitter, Google+ and LinkedIn accounts.
A reach of over 43,000 impressions.

AND

Inclusion in our Tequila Aficionado Wiki

Altogether, just one of each piece of social content would provide your brand with well over 120,000 impressions before ever being shared on YOUR networks or by your fans and followers on all of these combined networks.

bromo

How much do you spend on bromos? Compare the ROI.

The cost
Just $250 per expression you’d like featured, and two bottles of your tequila, mezcal, or other agave-based spirit brand.
Additional bottles are welcome for sharing with new friends at campgrounds along the way. Branded items such as tee-shirts, glasses, etc., are also welcome and will be used in photos and as giveaways, as available.

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The Fine Print
A minimum of one of each piece of content mentioned above will be created for each expression sponsor. Additional content will be created at our discretion. We will do our best to shine the best light on your product and content will not be changed or replaced after posting.  In order to provide the highest quality, maximum coverage, and authentic content, we can accept no more than two (2) sponsored expressions per travel day.

Please note:

  • If you would like to sponsor an entire day, purchase one sponsorship slot for each expression or brand you represent, or would like to sponsor an entire trip, we will happily accommodate you and your brand.
  • We reserve the right to move your sponsored day on the trip to accommodate delays in travel or other unforeseen circumstances.
  • We reserve the right to refuse/refund sponsors for any reason.
  • We reserve the right to change the dates of this current trip to fit the scheduling of exciting additional events and tastings along the way.
  • All sponsorship monies must be paid prior to Tequila Aficionado’s departure.

So, where are we going?

The Tequila Aficionado Road Show Wish List

Best of Texas

May include: Big Bend National Park – Austin – Dallas – Houston – Corpus Christi – Aransas National Wildlife Refuge – Padre Island National Seashore

Western Watering Holes

May include: White Sands, NM – Tombstone, AZ – Phoenix, AZ – San Diego, CA – Palm Springs, CA – Pasadena, CA – Sequoia National Forest – Lake Tahoe, NV

MidWest

May Include: Dallas, TX – Oklahoma City, OK – Kansas City, MO – Minneapolis, MN – Milwaukee, WI

Possible Travel Dates in 2016

Our calendar currently has August – October set aside for travel but we’re always ready for adventure

Join Us for The Next Tequila Aficionado Road Show!

Email Tours@TequilaAficionado.com now and we’ll keep you posted as plans gel.

For Sale by Owner: Tequila

Jurado_wide_final(1), for sale, tequila

Most of the requests we receive from tequila brand owners and importers here at Tequila Aficionado Media are for our current ad rates and special promotions.

Their goal is to achieve maximum coverage over several of our powerful social media networks in order to gain worldwide exposure for their agave spirits, whether it’s tequila, mezcal, sotol, raicilla or bacanora.

It’s not often that we’re confronted with a reverse situation, however.

In a rare turn of events, one particular tequila brand owner has asked us to help peddle one of the most exclusive tequilas we’ve ever encountered.

Exclusivity Breeds Demand

Following the path of one of the infamous co-creators of Patrón tequila, and brazenly emulated by such standard brands like Partida, the Black Swan of Tequilas has it all and more.

Adorned with a wearable engraved symbol, this beveled sleek and sexy bottle is crowned with a unique and patented locking cap.

Extensively photographed by a Grammy award winning art director, its image exudes elegance, naughtiness, high fashion and luxury all at once.

This platinum blanco tequila comes equipped with a cult following among the elite.  Sipped and lauded by a who’s-who of economic, political, financial, and international leaders and celebrities.

Hell, it even has its own sultry theme song!

A statistical anomaly in the spirits industry, every minute detail was carefully crafted and painstakingly devised to entice the global traveler.

What About The Juice?

It’s got the goods!

Distilled by a well-known maestra tequilera at one of the most trusted distilleries in Mexico, its flavor is bright, yet, traditional.  Strong enough for a man, but made by a woman.

Your Next Step

Seriously interested in doubling down on the fast growing and far reaching Luxury Spirits category with a turnkey approach?

Good!

What’s next?

Glad you asked.

Contact me at mike.tequilaaficionado@gmail.com and we’ll put you in touch with the right people.  But…

Only if you’re all in.

Tequila Don Julio Fresh Sips for 2016

Consider these Don Julio cocktails when planning your New Year’s Eve celebration!

Tequila Don Julio-Celery Daisy - Matt GrippoCelery Daisy

Created by Matt Grippo 

Ingredients:

1 1/4 oz Tequila Don Julio Blanco
1/4 oz Elderflower Liqueur
1 tsp Fino Sherry

1/4 oz Lime Juice

1/4 oz Fresh Pressed Celery Juice

1 tsp Raw Honey Syrup

1 Pinch of Salt

1 Dash of Celery and Orange Bitters

Lime Wheel and Celery Leaf for Garnish

 

Preparation:

  1. Combine Tequila Don Julio Blanco, elderflower liqueur, fino sherry, lime juice, fresh pressed celery juice, raw honey syrup, pinch of salt and celery and orange bitters into a cocktail shaker with ice. Shake well.
  2. Finely strain contents into a rocks glass over one large ice cube. Garnish with lime wheel and celery leaf.

 

Ideal Serve:

Rocks Glass

 

 

Tequila Don Julio - Fennel 75 - Matt GrippoFennel 75

Created by Matt Grippo 

Ingredients:

3/4 oz Tequila Don Julio Blanco

3/4 oz Fennel Liqueur

1/4 oz Lime Juice

1/4 oz Raw Honey Syrup

1 Dash of Orange Bitters

Top with Sparkling Wine
Fennel Frond for Garnish

 

Preparation:

  1. Combine Tequila Don Julio Blanco, fennel liqueur, lime juice, raw honey syrup and orange bitters in a cocktail shaker with ice. Shake well.
  2. Finely strain contents into a flute over ice.
  3. Top with sparkling wine. Garnish with fennel frond.

 

Ideal Serve:

Flute

 

 

Tequila Don Julio - Puerto Vallarta - Matt GrippoPuerto Vallarta

Created by Matt Grippo 

Ingredients:
1 1/2 oz Tequila Don Julio Blanco

1/2 oz Verjus

1/2 oz Tonic Syrup

1/4 oz Lime Juice

Soda to Top
Lemon Grass and Mandarin Peel for Garnish

 

Preparation:

  1. Combine Tequila Don Julio Blanco, verjus, tonic syrup and lime juice in a wine goblet.
  2. Top with soda. Garnish with lemon grass and mandarin peel.

 

Ideal Serve:

Wine Goblet

 

Happy Holidays from Tequila Aficionado & Friends!

 

Happy Holidays!

We wanted to share the good cheer and some of the great holiday cards we’ve received this season.

Have a Malinalli Christmas – We are!Malinalli Tequila, Malinalli Tequila: Not just an Agave Spirit.

Posted by Tequila Aficionado.com on Thursday, December 24, 2015

 

 

gad

blue nectar

blue nectar, tequila

don nacho

 

 

Tequila Aficionado’s Open Bar

open bar, twitter, blab, tequila aficionado

Beginning in 2016, Tequila Aficionado will be launching a new live, weekly program on Blab called “Open Bar”.

We’ll have live tastings, new hosts, special guests, interviews, and much more!

See the preview by M.A. “Mike” Morales below and look for details coming soon.

Did someone say Open Bar?

Posted by M A Mike Morales on Saturday, December 19, 2015

 

M.A. “MIKE” MORALES

mike morales, tequila journalist, tequila aficionado, tequilaM.A. “Mike” Morales is America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today. As a tequila expert, he has been quoted and interviewed in many prestigious magazines, websites and news outlets.

Mike was one of the founding organizers of “The Largest Tequila Tasting of its Kind in The Southwest,” The New Mexico International Tequila Experience™. His powerful annual public educational shows and tastings have been the buzz of the tequila industry.

Seeking the ultimate tequila experience, Mike turbocharged his education by visiting and studying many tequila distilleries in The Lowlands of Tequila and The Highlands of Jalisco, Mexico. He has forged ironclad relationships with eminent anthropologists, historians, botanists and chemists who consult on all facets of the tequila industry. Mike created Intimate Tequila Tastings™ to educate consumers on the correct way to sample and enjoy the pleasures of tequila.

In 2010, Mike became the Executive Editor of TequilaAficionado.com, The Magazine, the premier website for tequila news, views, and reviews, as well as an advisor to TequilaRack, the world’s first take-home tequila tasting kit. In 2013, Mike became CEO of the newly restructured Tequila Aficionado Media.

When Mike isn’t filming episodes of Last Tequila Standing, consulting for spirit brands, or traveling for public appearances and private tastings, he makes his home in San Antonio, Texas.

For more information on consulting services by Mike Morales, visit our Services Page.

Find Mike online at www.TequilaSensei.com

Spice Up The Holidays with Peligroso Cinnamon!

peligroso cinnamonPeligroso CinnamonPeligroso Cinnamon is back!

I can’t tell you how happy I am to see Peligroso Cinnamon out and about again since its move to Diageo.

We received a sample of the previous infusion (before the Diageo buy out and distillery move) and it was a huge hit with us.  In fact, we awarded it a Silver medal in the 2013 Brands of Promise Awards.

We particularly enjoyed using this expression in the Tequila Aficionado Test Kitchen.  Here are some links to articles where we mentioned recipes we created with it:

 

Truth be told, we had quite a few other recipes we wanted to try, like a particular pumpkin truffle and a few others, but one bottle only lasts so long when it is that good – and it was.

We’re hoping Diageo will enter Peligroso Cinnamon into the 2016 Brands of Promise Competition as a comeback brand (and I wouldn’t mind working on several new recipes in the test kitchen as well).  In the meantime – here are some festive Peligroso Cinnamon cocktails for your next holiday party:

 

Peligroso Fiery MargaritaFiery Margarita

  • 1.25 oz. Peligroso Silver
  • .75 oz. Fresh Lime Juice
  • .25 oz. Agave Nectar
  • .25 oz. Peligroso Cinnamon

Add first three ingredients into an ice filled shaker. Shake and strain into salt-rimmed rocks glass filled with ice. Garnish with lime slice. Make it fiery by adding Peligroso Cinnamon.

 

Peligroso Tropical Storm

 

Tropical Storm

  • 1 oz. Peligroso Silver
  • .5 oz. Peligroso Cinnamon
  • 1 oz. Fresh Grapefruit Juice
  • .5 oz. Fresh Lime Juice
  • .5 oz. Agave Nectar
  • Lime Slice

Add first five ingredients to an ice filled shaker. Shake vigorously. Strain into an ice-filled rocks glass. Garnish with lime.

 

Peligroso Baja BlitzBaja Blitz

· 1 oz. Peligroso Cinnamon

· Pint of Choice

Pour chilled Peligroso Cinnamon into shot glass. Enjoy with your favorite pint of beer.

 

 

Peligroso Mexican MuleMexican Mule

·         1.5 oz. Peligroso Cinnamon

·         4 oz. Ginger Beer

·         1 Orange Wedge

Fill a copper mug with ice. Squeeze an orange wedge into the glass and drop on top of the ice. Add Peligroso Cinnamon to spice it up. Top with ginger beer.

 

THE PELIGROSO® STORY: After countless trips chasing big breaks on the beaches of Baja, two avid surfers from Southern California found themselves in awe of the region’s culture and its quality tequila. The duo would revel each day’s adventure with a shot of Tequila, or Surfer’s Martini, which struck a deep appreciation for the spirit. In 2009, they founded Peligroso® Tequila, a 100% Blue Weber Agave Tequila, inspired by their thirst for life, adventure and great stories.

Embodying a deep respect for Mexico, Peligroso® Tequila is their tribute to the country’s beauty, rugged edge and rich traditions. Made the traditional way in the highlands of Jalisco, the spirit’s sense of adventure is found in each of its Tequila variants. Peligroso® variants include 100% Blue Weber Agave Silver, Reposado, and Anejo Tequilas and Peligroso® Cinnamon.

Do you dare to join Peligroso® and Rattle The Cage?

Peligroso® Cinnamon is infused with 100% pure cinnamon and a blend of ingredients for a kick that leaves some sweet heat.

FLAVOR PROFILE: Warm and savory with spicy aromas and a light finish, Peligroso® Cinnamon is a cinnamon flavored tequila liqueur that finishes with the perfect amount of sweet heat on the palate

SERVE: The perfect shot for all occasions – even better chilled with an orange slice

ABV: 70 proof, 35% (ABV)

BOTTLE: The burnt red coloring of the glass is inspired by rich Mexican heritage and the sweet heat finish of the liquid

FORMAT: Available in a 750mL, 1.0L, 375mL and 50mL bottle

MSRP: $22.99/750mL, $26.99/1.0L, $12.99/375mL and $1.99/50mL

AVAILABILITY: Peligroso® Cinnamon is available nationwide and year-round

 

Sipping Off The Cuff: Gran Orendain Tequila Anejo

In this episode of Sipping off the Cuff, Mike & Alex taste and discuss Gran Orendain Tequila Anejo.

 

sipping off the cuff, gran orendain, tequila, anejo

Sipping Off The Cuff: Gran Orendain Tequila Reposado

In this episode of Sipping off the Cuff, Mike & Alex taste and discuss Gran Orendain Tequila Reposado.

 

gran 2

Sipping Off The Cuff: Gran Orendain Tequila Blanco

In this episode of Sipping off the Cuff, Mike & Alex taste and discuss Gran Orendain Tequila Blanco.

 

gran1

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