The biggest fears people mention to us about working with a PR agency are: Teaching the agency about your agave spirit brand Teaching the agency how to talk to agave spirit aficionados Having the agency set your agenda instead of working toward your goals Having to spend too much time checking the agency’s work … Read moreHow Tequila PR Differs from Every Other Marketing Agency
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila
The Game-Changer Hold on to your seat because your world is about to get rocked with the biggest game-changing piece of information you need to know about getting millennials to buy your agave spirit brand. Ready? STORY That’s it. Story is the game changer. Don’t believe me? While you’re busy selling babes, … Read moreThe #1 Way to Attract Millennials to Your Agave Spirit Brand
Oaxacan Mezcal Brands: Evaluate Owners, Reps & Others in the Industry By Alvin Starkman, M.A., J.D. The mezcal industry, in the state of Oaxaca in particular, has had its recent issues, most of which have been noted in print and through gossip networks. They’ve come to the fore primarily in Mexico and in those American … Read moreBuyer Beware: Demand Responsible Mezcals
Being the people who bring you Tequila Aficionado puts us in a unique position as thought leaders and influencers, so we get this question a lot. In short, influencers have anywhere from hundreds to thousands of dedicated fans who trust them and follow their recommendations when it comes to new products. True influencers are absolutely … Read moreWhat’s an Influencer and are they Worth the Expense?
You’re probably applying a great deal of effort and money to the wrong things when it comes to your social media. It doesn’t have to be that way. At Tequila PR, we have nearly two decades of experience in social media management and growth as well as the agave spirits industry. We study the networks … Read more5 Myths About Social Media That Are Killing Your Agave Spirit Brand