What is a Tequila Aficionado Tour? Tequila Aficionado Tours were created in 2015 by Lisa Pietsch and Mike Morales as a cooperative marketing program for Brands of Promise© that might not be able to finance huge end-of-year publicity pushes. By sharing the cost of a massive campaign among all the participating expressions, we’ve been able … Read moreWhat is a Tequila Aficionado Tour?
You may have seen sneak peeks on our social media networks or newsletter, but we’re finally breaking the seal on the official 2018 Tequila Aficionado Tour – The Great Festival Chase – and you’re invited! Click here to secure your spot now! …And take your brand sky high through New Year’s Eve, and … Read moreYou’re Invited! Introducing the Tequila Aficionado 2018 Tour – The Great Festival Chase
In Support of Del Maguey Mezcal Alvin Starkman, M.A., J.D. Since about autumn, 2017, there has been grumbling and boycotting by some in the bar business and others who consider themselves mezcal aficionados in the know, as a consequence of alcohol giant Pernod Ricard buying a controlling interest in Del Maguey Mezcal. Instead, these naysayers … Read moreRon Cooper & Del Maguey: Selling Isn’t Always Selling Out