The BIG Business of Kosher Tequila, Part II

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila and mezcal segments of the market.]

But first, if you’re a…

Tequila or Mezcal Brand Owner

…take a quick peek at Part 1, in case you’re still in the dark about what being kosher means.

Next, before you decide whether being certified kosher is the right move for your brand, here are a few things to consider.

Reliability

siembra_azulDoes the rabbinic field representative of the kosher certifying agency actually understand the tequila or mezcal making process?  Is this person willing to do his due diligence?  And, is he willing to be on-site and to participate at each stage of the certification process?

David Suro, importer and brand owner of the famed Siembra Spirits brands of tequila and mezcal, recalled only positive experiences with the rabbi who oversaw the kosher certification of the first batches of his tequila, Siembra Azul.

“The rabbi was thorough and always there,” recalls Suro.  “I was very comfortable with someone who cared that much.”

(Tequila Treasure Bottle Hunters take note:  Only the first three batches of Siembra Azul were ever designated kosher.)

Is It A Hassle?

Depending on the agency you use, your particular distillery, and if your processes and recipes are consistent, you may be subjected to only one on-site audit and subsequent annual fees to continue using the kosher seal.

Other agencies could require unannounced visits by rabbinical field representatives to determine if your brand should continue to carry its hechsher.

What About Going Organic?

dulce vida, tequila, reposadoRichard Sorenson, founder of Dulce Vida Tequila that is both organic and kosher, admits that the company tends to focus more on being certified organic, but doesn’t feel the two certifications “…are mutually exclusive, but go hand-in-hand.”

This helpful article on the EarthKosher website could help you weigh the differences and similarities of the two certifications.

What’s All This Gonna Cost?

Here’s where it gets sticky.

Depending on the brand’s (or distillery’s) needs, an approximate cost could range from $25,000 pesos ($1437.98) per year, to tens of thousands of dollars– per batch!

The price varies from business to business, and from industry to industry.  Your best bet is to get an on-site estimate from a respected agency and then determine…

What’s My ROI on Kosher Tequila? 

Baron-TequilaDepending on which estimates you believe, you could be missing out on your cut of a multi-billion dollar market.

With the spirits industry anxious to tap into Millennials, you might heed the words of Mordy Dicker, Executive Vice President of Business Development for KEDEM/Kayco, who was quoted in this 2015 Kosherfest press release, “‘People think positively about kosher food.  It’s become trendy.’  Dicker said millennials, vegetarians and people who are glucose intolerant can now find what they need in the kosher space.”

Perhaps they should be looking for your tequila or mezcal, as well?

***

If you’re a tequila or mezcal aficionado and want to “keep kosher,” or simply a consumer looking for new kosher sipping experiences to share with your friends and family, we’ll show you how in Part 3.

The BIG Business of Kosher Tequila, Part I

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila and mezcal segments of the market.]

A Rant on Kosher Tequila…

For years, anyone who’s ever searched for a current list of kosher tequilas has no doubt been directed to the website of the largest regional Jewish Orthodox organization in North America, the Chicago Rabbinical Council (cRc).

Those same persons were tragically disheartened by the woefully meager list of kosher tequilas–and these days–unmentioned mezcals.  And of the brands that were listed, more often than not, were now, sadly, extinct.

This old, outdated, and unreliable list is not only supposed to be a guide to fully enjoy and appreciate the Jewish holidays and to help “keep kosher” year round, but it also serves Muslims, Seventh Day Adventists, Vegetarians, Vegans and even people who are lactose or glucose intolerant.

So…

What Exactly Is Kosher, Anyway?

kosher_def-filtered

For us gentiles (non-Jews), Kashrut is the set of Jewish religious dietary laws.  Food that may be consumed according to halakha (Jewish law) is deemed kosher meaning fit, and in this case, fit for eating or drinking.

In every case, approved products are given a hechsher, a rabbinical seal of approval, by a trusted and reputable kosher certifying agency that signifies the food or drink conforms to Jewish law.

Here’s a helpful Kosher glossary of terms.

quely-obtains-the-kosher-certificationHistorically, the practice of marking food as kashrut dates back as far as the Byzantine period (6th century CE) where Jews of a particular region in Israel stamped their bread dough with impressions of the Jewish Temple Menorah in order for consumers to verify its kashrut.

In 1911, soap manufacturer, Procter & Gamble became the first company to advertise a new product, Crisco, as kosher.  Over the next twenty years, companies with household names like Lender’s Bagels, Maxwell House, and Manischewitz grew the kosher market.  And who can forget that famous slogan for Hebrew National hotdogs?–“We answer to a Higher Authority.”

Decades later, kosher has come to symbolize both quality and value.  It has also become a very lucrative market according Menachem Lubinsky, founder of the annual two-day Kosherfest trade fair.  As of 2015, he estimates there are as many as 14 million kosher consumers that generate $40 billion in sales of kosher products in the US alone.

Other sources estimate that over $150 billion of kosher-certified products are consumed every year in the US.

Kosher Certifying Agencies

A kosher certification agency is an organization that bestows a hechsher to ingredients, packaged foods, beverages, and certain materials, as well as food-service providers and facilities in which kosher food is prepared or served.  This certification verifies that the ingredients, production methods, and/or food-service processes and utensils complies with the standards of kashrut.

To be certified requires periodic onsite visits, sometimes unannounced, by mashgichim (rabbinic field representatives) in order to verify ongoing compliance.

Today, the largest kosher certification agencies in the United States, known as the “Big Five,” certify more than 80 percent of the kosher food sold domestically.  These five agencies are: the OU, OK, Kof-K, Star-K, and cRc

most_commonK

Other respected kosher certifying agencies around the globe include:

EarthKosher based in Colorado, the logo of both the Johannesburg/Cape Town Beth Din used in South Africa, MK headquartered in Montreal, Canada, and The Kashrut Authority in Sydney, Australia.  Operating across six continents including the United Kingdom, KLBD, based in London, is the Kashrut Division of the London Beth Din.

By far, the greatest number of agencies seems to be in the USA.

Kashrus Magazine publishes a bi-annual guide to almost all kosher certifying agencies worldwide.  As with the tequila NOM lists, the number of agencies, just like the number of tequila brands and distilleries, fluctuates from year to year.  At press time, this number is between 1,151 to 1,253.

When In Mexico…

In Mexico and throughout Latin America, however, KA-Kosher  and Kosher Maguen David (KMD) rule the roost when it comes to certifying products as kosher.

KA Kosher, Kosher

As per KA-Kosher’s Facebook page:

“El sello KA KOSHER es el único en México aprobado por el Tribunal Rabínico de Israel.  Es el logo de la Comunidad Ashkenazí, el único en Latinoamérica aprobado por el Alto Tribunal Rabínico de Israel.  Bajo su sello se encuentran marcas como Nestlé, JUMEX, Del Monte, LALA y casi 500 empresas más.”

(“The KA-KOSHER seal is the only one in Mexico approved by the Rabbinical Tribunal of Israel [Chief Rabbinate Council of Israel].  It is the logo of the Ashkenazi community, the only one in Latin America approved by the High Rabbinical Tribunal of Israel [again, Chief Rabbinate Council of Israel].  Beneath its seal are such brands as Nestlé, JUMEX, Del Monte, LALA and almost 500 more companies.”)

KMD, kosher

KMD’s current website makes even bolder claims such as “Es la empresa líder en certificación kosher en Latinoamérica” (“The leading company in kosher certification in Latin America.”).

It also cites statistics that Mexico is the fourth largest kosher market behind Israel, the United States, and France, and that sales of kosher products, presumably in these countries, exceeds non-kosher sales by 20 percent.  KMD also states that 80 percent of kosher sales are to non-Jewish consumers.

KMD, stems from the Sephardic community of Jews and is known to follow the strictest codes and standards of kashrut, referred to as Mehadrin.

 Decisions, Decisions…

states, jewish

Similar to organic certifying agencies, having your tequila or mezcal brand approved as kosher requires that you hire one of these kosher certifying agencies.  Like buying a car, you don’t necessarily need to purchase one from a local dealership.

You can go anywhere in the world, but with so many certifying agencies and what seems like varying degrees of inspection, can you feel confident about purchasing their services?

Who Do You Trust?

If you’re a tequila or mezcal brand owner considering certification, we’ll offer some tips and steps you can take in Part 2.

Sipping Off The Cuff: One With Life (OWL) Tequila Blanco

In this episode of Sipping off the Cuff, Mike & Alex taste and discuss organic One With Life (OWL) Tequila Blanco.

owl

 

About One with Life Tequila

One with Life Tequila (OWL) is part of a philosophy aligned with living a mindful and balanced life.  Grown and produced in an organic farm and distillery system in Jalisco, Mexico, it has a smooth, crisp and earthy taste that emulates the pure agave plant.

Enjoying One with Life Tequila, in moderation, reminds us to celebrate life with family and friends and appreciate the here and now.

So relax.  Be happy.  Be present.  Listen deeply.  Speak lovingly.  Smile, breathe, go slowly. 

One With Life Tequila (OWL) embraces the philosophy of consuming products that are grown and produced by organic farming, which excludes synthetic fertilizers, pesticides, hormones, genetically modified organisms and other artificial enhancements.

OWL has a smooth, crisp and earthy taste that emulates the pure agave plant from which it was created and it’s sweet scent alludes to a touch of citrus. It is this purity that makes OWL easy to sip or blend with your favorite beverages. Whether you are new to the tequila world, an aficionado, or a connoisseur, you will thoroughly enjoy our unique tasting spirit.

Sipping Off The Cuff: Tequila 1921 La Crema

In this episode of Sipping off the Cuff, Mike & Alex taste and discuss Tequila 1921 La Crema.

La Crema Tw

 

— LA CREMA DE MÉXICO —

It only takes a sip to become immediately enamored with 1921® TEQUILA CREAM LIQUEUR. Served chilled in a snifter, it’s a glorious way to cap off a marvelous dinner. The delectable liqueur also adds marvelous depth and dimension to cocktails. Hand the bottle to a talented mixologist and the creative possibilities become endless.

Introduced into the U.S. in 2005, the award-winning product is the only one of its kind made in Mexico. The liqueur is crafted in limited quantity. It is made with Mexican cream, super-premium 1921 Blanco tequila, a blend of Mexican flavors and a dash of coffee prior to being bottled at 15% alcohol (30 proof).

1921 Tequila Cream Liqueur is an international phenomenon in the making. The liqueur has a velvety textured, medium-weight body and the enticing aromas of cinnamon, caramel, nutmeg and expresso finish. Its soft, gentle entry quickly bathes the palate with a bakery-like assortment of flavors, including toffee, milk chocolate, honey, marzipan and freshly brewed coffee. The long finish is well balanced and supremely delicious. The liqueur’s charm and sensational taste make it a valuable addition to any beverage program.. **By Robert Plotkin

FEATURES
Its scent is soft cream, coffee and fresh agave Creamy and sweet with a hint of coffee and soft tequila spiciness. Its excellent mix of flavors make from it a unique flavor.

RECOMMENDATIONS
You can use it as an aperitif or digestive Drink it chilled or on the rocks Featured in cocktails, it marries beautifully with brandy and tequila, as well as a wide range of other liqueurs, most notably Chambord, Frangelico, Amaretto, almendrado, Grand Marnier and coffee

 

Patron Survey Finds ‘Regifting’ is Widespread

New Holiday Campaign for Patron Tequila Seeks to ‘Eliminate Regifting’

margarita, vault

From the Tequila Aficionado & TequilaRack Vaults

tequila, LAS VEGAS Nov. 16, 2009 /PRNewswire/ — A recent survey commissioned by The Patron Spirits Company, importers and marketers of ultra-premium Patron tequila, has found that 68 percent of people claim they’ve regifted, or considered regifting, a holiday present.Regifting is defined as the act of taking a gift that has been received and giving it to somebody else, sometimes in the guise of a new gift.

The national poll, conducted among 1,040 adults ages 21+ by Russell Research in late October, also revealed that co-workers are the most common recipients of regifted gifts, followed by family members and service providers (such as mail carriers, home maintenance people, etc.)

Eliminate Regifting With Better Gifts

“People may not always admit it, but regifting is clearly a common practice, especially around the holidays,” says Patron’s brand director, Jennifer Long. “So this holiday season, we decided to tackle this familiar issue head-on by reminding people that if they give the gift of Patron, they can ‘Eliminate Regifting.'”

The Patron “Eliminate Regifting” initiative runs from mid-November through year-end, and includes outdoor advertising in cities across the country, targeted holiday-themed magazine ads, online promotions, and in-store displays (complete with baskets of red bows for consumers to use to adorn their gift purchase). Patron’s holiday efforts also include easy-to-prepare seasonal drink recipe suggestions for at- home entertaining. The recipes use Patron tequilas and Patron XO Cafe coffee and tequila liqueur, and reinforce the high quality and versatility of these ultra-premium spirits.

Patron’s holiday gift-giving survey also asked people what they believe is the most common reason for a person to give a bad gift (those that might end up in the regifting pile). The majority of respondents cited “lack of creativity” as the key reason for giving poor gifts, followed by “procrastination.”

The Perfect Hostess Gift

The poll also found that most adults consider a bottle of top-shelf spirits or wine to be the perfect gift to offer to the host of a holiday party.

“High-quality spirits like Patron are always appreciated gifts,” adds Long.

“Whether for a friend or family member, or for that perfect holiday party or get- together, giving a bottle of ultra-premium Patron tequila always reflects well on both the recipient and the gift-giver.”

Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that’s delicious on the rocks and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (tequila and coffee liqueur), and Patron Citronge (extra fine orange liqueur), as well as Pyrat Pistol, Pyrat XO Reserve, and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com. Or to give a bottle of Patron for the holidays, visit www.patrongift.com.

tequilarack

 

Originally posted November 16, 2009 by TequilaRack.

Please visit TequilaRack, a member of the Tequila Aficionado Flight of Sites.

Mexican Moonshine Tequila Familia

Award winning Mexican Moonshine añejo.

Award winning Mexican Moonshine añejo.

Here at Tequila Aficionado, we’re huge fans of Roger Clyne’s Mexican Moonshine.  This particular brand is a proud winner of our own Brands of Promise Awards, as well as many others.  Yesterday they launched a special campaign in order to launch their Extra Anejo expression and we want you to get your shot at having a bottle of what promises to be a special sipper.

Roger Clyne’s Mexican Moonshine Tequila Familia

Roger Clyne’s Mexican Moonshine Tequila invites you to join our Tequila Familia.  In this IndieGoGo fundraising project, you and any music/tequila/fun enthusiasts are invited to become a part of our “Mexican Moonshine Tequila Familia” as we celebrate the 20th anniversary of The Refreshment’s, “Fizzy Fuzzy, Big & Buzzy” album in 2016.  This campaign includes extremely limited offerings that are sure to disappear quickly, so please read on for more details.  Join us in giving Mexican Moonshine Tequila the opportunity to reach more fans in more places more often.

roger clyne, mexican moonshine, tequila familia, extra anejo

 

Available ONLY through this IndieGoGo campaign, we will be proudly offering the first-run of Mexican Moonshine Tequila’s Ultra Añejo in a limited edition Fizzy Fuzzy artisan bottle.  This commemorative ceramic bottle will be the first in a series of collectable, small batch, Mexican Moonshine Ultra Añejo Tequilas.  Each release will have it’s own unique bottle graphic design.

You’ve asked for greater availability of Mexican Moonshine and we’re listening!  This fundraising campaign will provide the necessary capital to support our craft tequila brand’s momentum and growth.  With your help, we can bring Mexican Moonshine Tequila to more fans, in more places more often!

 

By participating in this campaign, you will become a founding, Original Member of our Tequila Familia.  Familia members will receive early announcements to opportunities for tickets to Roger Clyne & The Peacemakers and Mexican Moonshine Tequila events, discounts at Peacetime Goods, unique logo apparel and other fun surprises.

reidelMexican Moonshine Tequila has received many notable awards and honors from the spirits industry and is internationally recognized as a brand of excellence, integrity and promise. Although it is our labor of love, the tequila business is highly competitive. We often find our craft tequila is not afforded the same access or opportunity to share our spirit as many of the other larger, well-capitalized tequila brands.  This fundraising project is an effort to connect Mexican Moonshine Tequila with the RCPM’s community-based audience and utilize its enthusiasm to raise awareness and much-needed capital in order to help us expand its availability.

Longtime fans of the band know that Roger Clyne & The Peacemakers were born from the ashes of The Refreshments, the Arizona rock band that pre-figured the Americana sound.

We at Mexican Moonshine Tequila are offering several creative, unique and exclusive opportunities for the band, our tequila, and our audience to come together and share the fun in this fundraising experience.  Please check out the many different levels of participation available.  We welcome all help, whether it be in the form of a financial contribution or your active advocacy in this cause.  Thank you, Tequila Familia, for doing this together and we are excited to share our Spirit with you soon!

To receive your limited edition bottle of the first release of Mexican Moonshine Ultra Añejo Tequila with some of the smoothest, most delicious tequila ever made, you need to join our Tequila Familia.  Aged in recycled Kentucky bourbon barrels for more than 2 years, our Ultra Añejo is sure to fill your heart and your cup with the glow of the Moonshine!  We have designed the commemorative bottle in the same size and shape as our glass bottles, with the beautiful Fizzy Fuzzy graphics baked right onto the ceramic.  This collector’s bottle of Ultra Añejo is ONLY available through the Mexican Moonshine Tequila Familia Membership.  You can choose from different levels of membership and the coordinating incentives, or perks, will be sent to you.

Our distillery also leads commerce with conscience by taking the extra step to clean the effluent from the distillation and filtration process into clean water and compostable solids.  Click the link below to see a video tour of our distillery.

 Fabrica de Los Finos Distillery

  • Join the Mexican Moonshine Tequila Familia as an Original Member
  • Enjoy the finest sipping tequila, hand-crafted in small batches
  • Celebrate the 20th anniversary of Fizzy Fuzzy Big and Buzzy
  • Enjoy exclusive perks – see below
  • Your gift of the Ultra Añejo will be sent out in mid 2016

Click here to join the Mexican Moonshine Tequila Familia while you can!

Northwest Tequila Fest 2016

WHAT TO EXPECT

Northwest Tequila Fest 2016 is on!  Here are some details on what you can expect when you attend Northwest Tequila Fest:

INDOOR/OUTDOOR EVENT

photo[6]They are changing the game a little this year and switching venues! The Fremont Foundry will be their home in 2016, and if you have not been in the space for the event, it is a very cool and versatile space. While it is mainly indoor, there is a courtyard and a large rooftop deck that will house a VIP lounge, so be sure to dress appropriately!

This is also going to be a bigger, two-day event!  Having two days doesn’t just meant twice the fun, it also means they are going to be able to do more than ever before!Buy Your Tickets Now!

FRIDAY EVENTS

photo[7]Friday night is when the party begins! They will have music, nibbles, and a Welcome Party for their Añejo level ticket holders in the VIP lounge (for more ticket information, go here) Their onsite retail shop will be open for you to purchase your favorite agave spirits tax free, and festivities start at 6pm – just in time for Happy Hour!

Friday Hours: 6pm-9pm (VIP access at 5pm for Reposado and Añejo level tickets)

SATURDAY EVENTS

Saturday will keep it going with more music, food, cocktails and seminars with guest speakers! Starting this year, they will be offering educational seminars for you to check out, with a range of topics and experts to give you the skinny on all things agave.

Saturday Hours: 5pm-8pm (VIP access at 4pm for Reposado and Añejo level tickets)

TASTING

foundryNorthwest Tequila Fest is first and foremost a tasting event. Each one of their 130+ bottles of tequila, mezcal and stool are available for you to sample! With the purchase of your General Admission ticket you will receive 8 tastes and 3 nibbles from Seattle area restaurants. Tastes will be .5 oz each (1/3 of a shot) and spit buckets are provided for those who are in it for the long haul. Water will be plentiful to keep hydrated, and they encourage folks to take their time and enjoy each delicious drop!Your tastes are also good for Cocktails and Beer, which will be available throughout the festival. And if you run out of them, not a problem! You will be able to purchase more the day of the Fest.

FOOD

They have partnered up with Seattle area restaurants, who have been providing tasty bites every year.  As they get closer to the event, they will announce who will be providing food at this year’s event, along with traditional Mexican juices and sodas.

*NOTE – VIP lounge is on the rooftop, and has no handicap access*

FULL NWTF 2016 SCHEDULE

Coming soon…

Sipping off the Cuff: Centinela Tequila Anejo

Mike Morales and Alex Perez taste and discuss Centinela Tequila Anejo in this episode of Tequila Aficionado’s Sipping off the Cuff.

 

About Centinela

Centinela is a family-owned business with claims of producing handcrafted tequilas dating back to 1894. Located in the city of Arandas, in the heart of the Los Altos tequila growing region, it is supervised by master distiller Jaime Antonio Gonzales Torres. Don Jaime has supervised Centinela production for more than 30 years.

For several years, Centinela maintained an average production of around 3,000 liters per day, but in 1995 it expanded dramatically to 15,000 liters per day by the end of 1996. Centinela owns some agave fields, but purchases the majority of its agaves from local farmers.

Juan Leonardo Hernandez, the administrative manager, speaks no English, but lives to accommodate visitors, and has an unfailing palate for recommending fine restaurants in the area. A tour reveals a distillery bursting at the seams with a jumble of new hornos, tanks squeezed into cramped buildings, and stills fighting like saplings for a place in the sun. Every building on the property is filled from floor to ceiling with barrels.

Under the brand is a Blanco, a Reposado, an Anejo, and an Anejo Tres Anos that is aged in barrels for three years. All are 100% blue agave.  These tequilas are imported into the United States by El Dorado Importers. The second label, Cabrito, includes a Blanco and a Reposado, and has been distributed in the United States since 1996.

Find Online: Facebook | Twitter | Instagram

centinela, tequila, blanco, reposado, anejo

Sipping off the Cuff: Centinela Tequila Reposado

Mike Morales and Alex Perez taste and discuss Centinela Tequila Reposado in this episode of Tequila Aficionado’s Sipping off the Cuff.

 

About Centinela

Centinela is a family-owned business with claims of producing handcrafted tequilas dating back to 1894. Located in the city of Arandas, in the heart of the Los Altos tequila growing region, it is supervised by master distiller Jaime Antonio Gonzales Torres. Don Jaime has supervised Centinela production for more than 30 years.

For several years, Centinela maintained an average production of around 3,000 liters per day, but in 1995 it expanded dramatically to 15,000 liters per day by the end of 1996. Centinela owns some agave fields, but purchases the majority of its agaves from local farmers.

Juan Leonardo Hernandez, the administrative manager, speaks no English, but lives to accommodate visitors, and has an unfailing palate for recommending fine restaurants in the area. A tour reveals a distillery bursting at the seams with a jumble of new hornos, tanks squeezed into cramped buildings, and stills fighting like saplings for a place in the sun. Every building on the property is filled from floor to ceiling with barrels.

Under the brand is a Blanco, a Reposado, an Anejo, and an Anejo Tres Anos that is aged in barrels for three years. All are 100% blue agave.  These tequilas are imported into the United States by El Dorado Importers. The second label, Cabrito, includes a Blanco and a Reposado, and has been distributed in the United States since 1996.

Find Online: Facebook | Twitter | Instagram

centinela, tequila, blanco, reposado, anejo

Sipping off the Cuff: Centinela Tequila Blanco

Mike Morales and Alex Perez taste and discuss Centinela Tequila Blanco in this episode of Tequila Aficionado’s Sipping off the Cuff.

 

 

About Centinela

Centinela is a family-owned business with claims of producing handcrafted tequilas dating back to 1894. Located in the city of Arandas, in the heart of the Los Altos tequila growing region, it is supervised by master distiller Jaime Antonio Gonzales Torres. Don Jaime has supervised Centinela production for more than 30 years.

For several years, Centinela maintained an average production of around 3,000 liters per day, but in 1995 it expanded dramatically to 15,000 liters per day by the end of 1996. Centinela owns some agave fields, but purchases the majority of its agaves from local farmers.

Juan Leonardo Hernandez, the administrative manager, speaks no English, but lives to accommodate visitors, and has an unfailing palate for recommending fine restaurants in the area. A tour reveals a distillery bursting at the seams with a jumble of new hornos, tanks squeezed into cramped buildings, and stills fighting like saplings for a place in the sun. Every building on the property is filled from floor to ceiling with barrels.

Under the brand is a Blanco, a Reposado, an Anejo, and an Anejo Tres Anos that is aged in barrels for three years. All are 100% blue agave.  These tequilas are imported into the United States by El Dorado Importers. The second label, Cabrito, includes a Blanco and a Reposado, and has been distributed in the United States since 1996.

Find Online: Facebook | Twitter | Instagram

centinela, tequila, blanco, reposado, anejo