Tequila Aficionado’s Sipping Superstars

Who will be the next sipping superstar?

Cast your vote and tell your friends!

who-will-be-the-nextIn October, we did an open call for tequila aficionados who were willing to work for tequila by becoming official tasters for Tequila Aficionado’s Sipping Off the Cuff and other upcoming programs. We spread the word far and wide and several bold souls took us up on the offer to audition with a tasting of the agave spirit of their choosing.

These are their auditions.

Now it is up to you, our faithful viewers to help us choose the new members of the Tequila Aficionado team by telling us which sippers you enjoy watching.

Share their audition videos on your social networks and campaign for them!

To vote: Click on their YouTube video and be sure to give them a thumb up if you liked them.

thumbs-up-and-down

We’ll be following the votes for each through the end of 2016 and offering the best ones the opportunity to work for tequila in 2017.  Please share each video with your friends and be sure to give them a thumbs up on YouTube!

Dave Dinius

Rebekah Sager

Matt Metras

Felipe Herida

Jim Johnston

Eric Zandona

The Revel Avila Spirits Experience

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.]

Minnesota Loves Agave Spirits, Part Deux

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

As we mentioned in the article, Los Osuna’s Dream Maker, Minnesota has the unique distinction of being the only state to have two blue agave spirits from outside Tequila’s and Mezcal’s Denominations of Origin based within its borders.

An oddity, for sure, but perfectly understandable when you discover the ardent foodie and cocktail culture that also exists within the “Land of 10,000 Lakes.”

For instance…

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

One of the highlights of Tequila Aficionado’s Heartland Tour was an exclusive tasting of Revel Avila Blue Agave Spirit at the fashionable and trendy 6 Smith Restaurant.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

It’s a bold, fresh and modern artisan inspired restaurant situated on the shores of Lake Minnetonka (Yes, THAT Lake Minnetonka!) in the city of Wayzeta.

6 Smith

A private room was reserved for the event with a lovely view of 6 Smith’s outdoor patio which overlooked the lake’s marina.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

On this gorgeous late summer afternoon, we would be hosting many friends of the brand, as well as various VIPs.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

Arranged by Revel’s COO Jacqui Thompson, we were joined by her brother Justin Thompson, Senior Vice President and National Sales Manager, Larry Fioretti, Director of Finance James O’Neill, and several members of Team Revel Spirits.

First Impressions

First impressions were important since this event would also celebrate the The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xeunveiling of Revel Avila Spirits’ handsome new look.

Champagne flutes were carefully filled with modest pours of Revel’s triple distilled blanco, American oak aged reposado, and French oak rested añejo.

Because of its distinctive aroma and flavor, each glass was topped with a Revel Spirits coaster to prevent its diverse aromas from mingling.

This would perhaps be the very first time any of the attendees had tasted agave spirits of any kind, let alone a unique hybrid like Revel Avila.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

To the rear of the room, a delicious spread of finger foods and appetizers was laid out by the 6 Smith staff which included duck confit won-tons, heirloom tomato crostini, and stuffed portobello mushrooms.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

Each delightful side dish was designed to complement Revel’s awe inspiring expressions.

After photos, live check ins on social media and online videos, we were ready to begin.

Armed with a wireless mic and powerful speakers, Jacqui introduced yours truly, and we were off on a Revel Avila Spirits tasting adventure.

Experiencing Revel Spirits

We began with Revel Avila triple distilled blanco, the root of the entire line.

Every attendee was individually served a flute of the exquisite blanco while still covered.  Once each glass was handed over, the Revel coaster was removed to reveal its heady fragrance.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xeMade from blue agave, it is grown and harvested by Revel Spirits’ partner, agave grower Hector Ruiz and family.

His agave groves sit at the foot of Popocatépetl volcano outside of the Denominations of Origin of both Tequila and Mezcal in the state of Morelos, Mexico.

Due to the mineral rich land having only been farmed between 10 to 20 years, the region’s terroir is extremely prominent in Revel’s aroma and flavor.

Revel Avila is a blend of pit roasted and autoclave steam cooked piñas, then triple distilled in large column stills.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

The attendees understood that what they were sniffing, swirling and sipping was a unique experience because currently, no other agave spirits from Morelos are on the market.

Revel Avila Reposado

Next, we discovered the nuances of the 12 month old Revel Avila reposado.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

The women in the crowd picked out hints of toasted almond, butter, and spices while the men were enamored by the oak and caramel notes added by the once used American oak bourbon whisky barrels.

Revel Avila Añejo

Lastly, the two year añejo was introduced to a rousing reception.

The men in the group who had been enchanted by the reposado were wowed by the addition of the extra layers of complexity courtesy of the virgin French oak.

The women were keen on the añejo’s boldness and notes of anise and sweet chocolate.

As a final coups de grace, and, in an attempt at full disclosure, I revealed that The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xeunlike the previous renditions of Revel Avila that they had sampled at 80 proof, the French oak añejo was bottled at 48% ABV, or 96 proof.

Surprised and awed, the entire room nodded in approval.

While many tequilas are sometimes rested in barrels to mask the identity of their unaged blancos, Revel’s character remained intact.

In fact, the wood only served to enhance the intricacies found throughout all of its expressions.

Desperately Seeking Signal

After some parting words from Jacqui thanking those in attendance, we lingered for an hour answering more of the crowd’s questions, in-depth.

The Revel Avila Spirits Experience http://wp.me/p3u1xi-4xe

Then, it was off on another 3 hour drive to Wisconsin, desperately seeking wifi signal.

2016 Brands of Promise Nominee Playlist

ta-2016-bop-nominee-rgbSee all the reviews of the 2016 Brands of Promise Nominees in all categories!

 

Sipping Off the Cuff | JLP Craft Pomegranate Margaritas

Mike Morales and Lisa Pietsch taste and discuss JLP Craft Pomegranate Margaritas, ready-to-drink margaritas from JLP Tequila.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

jlp

Sipping Off the Cuff | JLP Craft Strawberry Margaritas

Mike Morales and Lisa Pietsch taste and discuss JLP Craft Strawberry Margaritas, ready-to-drink margaritas from JLP Tequila.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

jlp

 

2016 Brands of Promise Nominee List

2016 Brands of Promise Nominees

Blanco Nominees

  • Tequila Aficionado 2016 Brands of Promise Nominees http://tequilaaficionado.com/2016-brands-of-promise/Alicantes (only; very artisanal)
  • Tequila 21
  • AquaRiva
  • Santera
  • Pepe Zevada
  • Tres 888
  • Siempre
  • Nocaut Reserva
  • DesMaDre
  • Giggling Marlin
  • Frida Kahlo
  • Hacienda Mercado

Legacy Blanco Nominees

  • ArteNOM 1580 (only)
  • ArteNOM 1579 (only)

Legacy High Proof Nominee

  • Herradura Colección de la Casa (Directo del Alambique Blanco; 110 proof, 55%ABV)

Reposado Nominees

  • Tequila 21 [NOM 1414]
  • AquaRiva
  • Santera
  • Pepe Zevada
  • Tres 888
  • Nocaut Reserva
  • DesMaDre
  • Giggling Marlin
  • Muchoté [NOM 1414]
  • Frida Kahlo
  • Hacienda Mercado

Reposado Reserva (Blend) Nominee

  • Don Lorenzo Reposado Reserva (1st batch, NOM 1445)

Legacy Reposado Nominees

  • ArteNOM 1414 (only)
  • Muchoté [NOM 1414]

Añejo Nominees

  • Montejima (only)
  • Pepe Zevada
  • Tres 888
  • Tragos Amargos
  • DesMaDre
  • Tequila 512 (only)
  • Frida Kahlo
  • Hacienda Mercado

Extra Añejo Nominee

  • Pepe Zevada Gran Reserva

Organic Tequila Nominee

  • El Consuelo (blanco only)

Value Tequila Nominees

  • Muchoté (reposado)
  • Tequila 512 (añejo)

Infused Tequila Nominee

  • Soltado añejo (infused with serrano peppers and cinnamon; 40% ABV, 80 proof)

Tequila Liqueur Nominee

  • Peligroso Cinnamon (42% Alex; 35% Mike)

 Ready-To-Drink Cocktails

  • JLP Craft Margaritas, Pomegranate Margarita
  • JLP Craft Margarita, Strawberry Margarita

Tequila Packaging Nominees

  • Tequila 21
  • Alicantes
  • Cosa Salvaje
  • Tres 888
  • Tragos Amargos
  • Siempre
  • Nocaut Reserva
  • DesMaDre
  • Giggling Marlin
  • Tequila 512
  • Frida Kahlo

Mezcal Joven Nominees

  • Santo Diablo (Espadin; 90 proof, 45% ABV)
  • Legendario Domingo (Espadin; 96 proof, 48% ABV)

Mezcal Legacy Nominee

  • Scorpion Mezcal Variety Pack (barril, blue agave, espadín, tobala; 40% ABV, 80 proof; joven)

Legacy Gateway Mezcal XA Nominee

  • Scorpion 5 year XA (French oak; 40% ABV, 80 proof)

Mezcal Packaging Nominees

  • Legendario Domingo
  • Santo Diablo
  • Estancia (Raicilla)
  • Los Osuna (Blue Agave Spirit)
  • Por Siempre (sotol)

Blue Agave Spirit Nominee

  • Los Osuna (blanco, reposado, añejo; 80 proof, 40% ABV)

Agave Wine Nominee

  • Nectar Blends

Sotol Nominee

  • Sotol Por Siempre (unaged, 45% ABV; 90 proof)

Raicilla Nominee

  • Estancia (unaged, 40% ABV; 80 proof)

 

 

Sipping off the Cuff | Frida Kahlo Anejo

Mike & Alex taste and discuss Frida Kahlo Tequila Anejo.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

About Frida Kahlo Tequila 

Sipping off the Cuff | Frida Kahlo Anejo http://wp.me/p3u1xi-4F8Frida Kahlo Tequila Blanco is naturally fermented up to four days. The agave juices are then double distilled in antique copper stills and bottled un-aged. The result is smooth super-premium tequila that mixes perfectly with your favorite drink.Frida Kahlo Tequila is all-natural. No artificial ingredients are added to accelerate the fermentation process. Hand selected at the peak of maturity, the agave is slowed cooked inside an antique adobe brick oven; then steamed and cooled to remove any bitterness; and finally the agave is pressed to extract only the finest juices for am extra super-premium Tequila.

Sipping off the Cuff | Frida Kahlo Reposado

Mike & Alex taste and discuss Frida Kahlo Tequila Reposado.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Sipping off the Cuff | Frida Kahlo Reposado http://wp.me/p3u1xi-4F7About Frida Kahlo Tequila 

Frida Kahlo Tequila Blanco is naturally fermented up to four days. The agave juices are then double distilled in antique copper stills and bottled un-aged. The result is smooth super-premium tequila that mixes perfectly with your favorite drink.Frida Kahlo Tequila is all-natural. No artificial ingredients are added to accelerate the fermentation process. Hand selected at the peak of maturity, the agave is slowed cooked inside an antique adobe brick oven; then steamed and cooled to remove any bitterness; and finally the agave is pressed to extract only the finest juices for am extra super-premium Tequila.

FREE EBOOK: Using Tequila Aficionado Content to Market Your Spirit Brand

News, Reviews and Features on Your Brands

FREE EBOOK: Using Tequila Aficionado Content to Market Your Spirit Brand http://wp.me/p3u1xi-4GkWith over 1,000 articles, nearly 700 video reviews, and three years of awards, Tequila Aficionado is a treasure trove of content perfect for marketing tequilas and mezcals.  And yet, few brands are using it to their advantage.

Making History

Tequila Aficionado began in 1999 and was the first online resource for agave spirit news, information and media.

For the past 17 years, Tequila Aficionado has stayed on the cutting edge of this industry with news, interviews, personal profiles and new media.

Years of consistent reviews, journalism, and social networking have amassed a significant following for Tequila Aficionado.

In 2015, Tequila Aficionado Media became affiliated with Disney’s Maker Studios, allowing it to reach a much wider audience.

You Could Be Wasting It

Just because Tequila Aficionado can give you all that exposure with a single Sipping Off the Cuff or article is no reason to stop there.

If you aren’t reposting and sharing Tequila Aficionado’s content with your following to cement your brand in your customer’s mind and the agave spirits industry, you’re wasting it.

How To Use Tequila Aficionado Content To Your Advantage

Learn how to connect with more of your customers and use Tequila Aficionado content to your advantage with the FREE instructional guide created by the people who bring you Tequila Aficionado and Tequila PR.  Simply click on the image below to download the ebook immediately.

FREE EBOOK: Using Tequila Aficionado Content to Market Your Spirit Brand http://wp.me/p3u1xi-4Gk

 

Looking for even more Tequila Aficionado content on your brand?

Brands of Promise nominees (past & present) are invited to join the upcoming Tequila Aficionado Tour.

Click here for more information.

Sipping off the Cuff | Frida Kahlo Blanco

Mike & Alex taste and discuss Frida Kahlo Tequila Blanco.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

About Frida Kahlo Tequila 

Sipping off the Cuff | Frida Kahlo Blanco http://wp.me/p3u1xi-4F6Frida Kahlo Tequila Blanco is naturally fermented up to four days. The agave juices are then double distilled in antique copper stills and bottled un-aged. The result is smooth super-premium tequila that mixes perfectly with your favorite drink.Frida Kahlo Tequila is all-natural. No artificial ingredients are added to accelerate the fermentation process. Hand selected at the peak of maturity, the agave is slowed cooked inside an antique adobe brick oven; then steamed and cooled to remove any bitterness; and finally the agave is pressed to extract only the finest juices for am extra super-premium Tequila.