Jessica’s Journey: Sunday in Guadalajara

Nothing Mundane about Sunday in Guadalajara by Jessica Arent   Brunch Sunday, typically the only day off for those who work in Mexico, is a day of rest and socializing. Instead of working, this was the day I got to experience some of Guadalajara. The day began with brunch at the hotel restaurant. Guadalajara is … Read moreJessica’s Journey: Sunday in Guadalajara

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read moreJessica’s Journey – Epic Marketing or Sauza History Lesson?

Jessica’s Journey Begins

Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs … Read moreJessica’s Journey Begins

Sauza’s Latest: Make it with a Cowboy Should Make You Laugh

Sauza Does it Again If you haven’t read my commentary on the Sauza marketing campaigns, you can catch up here. Safe to say, I’m not a big fan of the dumb tequila commercial.  After watching all of the Sauza commercials, I’ve come to the conclusion that Sauza really wants to make us laugh with these … Read moreSauza’s Latest: Make it with a Cowboy Should Make You Laugh

The Patron Way Wins Gold in the 2013 Brands of Promise

The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal.  As I mentioned in my original review, “The Patron Way is the tragic story of a thirteen-year … Read moreThe Patron Way Wins Gold in the 2013 Brands of Promise

Happy New Year!

Happy New Year from all of us at Tequila Aficionado! We’ve been working on the Tequila Aficionado relaunch since March 2013.  Though we’ve come a long way from our initial launch in 1999, we still have even bigger plans for growth this year. If you thought we produced a lot of information last year, just … Read moreHappy New Year!

Alcohol May Reduce Men’s Heart Risk

Study Shows Moderate Drinking Cuts Risk of Heart Disease in Men by 51% By Kathleen Doheny, WebMD Health News Nov. 18, 2009 — Regular consumption of alcohol — beer, wine, or hard liquor — reduces the risk of heart disease in men by a third or more, according to a new Spanish study. Regular consumption of alcohol reduces … Read moreAlcohol May Reduce Men’s Heart Risk

Lisa Pietsch

Lisa Pietsch is a Social Media Manager, U.S. Air Force veteran, multi-published action/adventure novelist and freelance writer. She has a degree in business management from the University of Maine and over a decade of social media strategy and management experience. With Tequila Aficionado Media being a labor or love, Lisa pays her bills by providing … Read moreLisa Pietsch

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read moreReview of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Agave NYC, Casa San Matias Forge Unprecedented Partnership!

Historic Mexican Distillery Aids Bar’s Bid for Tequila Industry’s Top Honor! New York, New York, September 15, 2010:  A West Village hidden gem,Agave NYC, and one of Mexico’s most important tequila distilleries, Casa San Matias, collaborate in an exclusive pairing to qualify the Restaurant and Tequila Bar for the Tequila Industry’s most coveted award, the … Read moreAgave NYC, Casa San Matias Forge Unprecedented Partnership!