Tequila Branding If you are a start up tequila brand on a tight budget, how can you still be perceived as a player in your field when you don’t have deep pockets? This Beverage Trade Network article shares several ways to optimize small marketing budgets to support your retailers and build your brand. You might be implementing a lot of these […]
Posts Tagged ‘advertising’
Tequila Branding–Ain’t Nobody Got Time Fo’ Dat
February 26th, 2015 
M.A. "Mike" Morales
Posted in Uncategorized 
Tags: advertising, branding, lisa pietsch, nico martini, San Antonio Cocktail Conference, social media, spirits brands, tequila 
Comments Off on Tequila Branding–Ain’t Nobody Got Time Fo’ DatSpecial Tequila Aficionado Ad Pricing Through Dec 2014
September 14th, 2014 Lisa PietschWhat a Year! We just inventoried all of the Sipping Off The Cuff episodes we have to broadcast through the end of this year and realized we need to broadcast a new review every Monday, Wednesday and Friday through the end of this year just to show them all before we judge for the final […]
Posted in Uncategorized Tags: advertising, rate card, tequila aficionado Comments Off on Special Tequila Aficionado Ad Pricing Through Dec 2014Change is at Hand for the Tequila Market, Part I
December 20th, 2013 - Z for TequilaRackPart I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]
Posted in Education, Tequilarack Tags: 100% agave, 1800, 3-Tier, advertising, agave, anejo, Arizona, Azul, blanco, bonded warehouse, brands of promise, Brown-Forman, california, camarena, casa noble, category, Chevy's, Chili's, Consejo Regulador del Tequila, container, control states, Costco, craft, CRT, David Ravandi, DISCUS, distillery, distribution, duty free, economy, El Jimador, Gallo, global beverage industry, gringo, Hornitos, importation, increase, jose cuervo, Kroger, liquidation, luxury, market, marketing, Mayan calendar, Mexico, mezcal, micro-distiller, mixto, monopoly, multinational corporation, new mexico, palletes, patron, Portfidio, premium, premiumisation, reposado, Russia, Russian spirits market, Sauza, segment, shortage, sucker hole, system, tank, tequila, TequilaRack - 100% Agave Micro Tequilas, texas, trend, wholesale 2 Comments »
