Men In Tequila: Martin Grassl Speaks Out

International Man of Mystery Throughout his checkered career in the Tequila world and beyond, Porfidio’s Martin Grassl has been largely viewed by the general public as an “international man of mystery.” Disrupting a Mexican Tequila Industry that doesn’t take kindly to outsiders telling it how to make its own emblematic spirit, Grassl’s vintages of tequila … Read moreMen In Tequila: Martin Grassl Speaks Out

How to Survive the Tequila Turmoils of 2018

Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read moreHow to Survive the Tequila Turmoils of 2018

The Agave Panic of 2018: Bloodshed on the Streets of Tequila

Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control.  $22/kilo.  Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read moreThe Agave Panic of 2018: Bloodshed on the Streets of Tequila

The El Cholo Cafe Tequila Tour

A Southern California Tradition Pasadena, California’s landmark El Cholo Cafe Restaurant’s Tequila Tour has been a major community event for the past 17 years.  Commemorating its 94th year serving authentic Mexican cuisine to Southern California, the October 27, 2017 edition was destined to be special. Also in 2017, Tequila Aficionado was celebrating its 18th anniversary … Read moreThe El Cholo Cafe Tequila Tour