Women In the Tequila Industry: Erika Vargas Flores

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4WpErika Vargas Flores has spearheaded Altos Cienega Unidos (NOM 1570) in the village of Rancho Lagunillas, nestled in Atotonilco El Alto, for the past four years.

When upstart flagship brand, El Consuelo, won the coveted 2016 Brands Of Promise(C) award in the Organic category, tequila aficionados everywhere took notice.

Subsequently, we came to discover that this dynamic micro-distillery where El Consuelo is lovingly produced, and that put the world–and our taste buds–on notice, is also managed by this competent young lady.

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

Naturally, we had to ask if she would agree to join our gallery of Tequila Boss Ladies.

Here’s what she had to add to our handful of questions about being a woman in the male dominated Tequila Industry.

[Editor’s note:  For the convenience of our interviewee and our Spanish speaking audience, this article is in both English and Spanish.]

TA:  How would you describe your experiences as a woman in a primarily male dominated industry?  (What are the challenges you face when dealing with the male dominated Tequila Industry?)

(¿Cómo describirías tus experiencias como una mujer de alto rango en su posición en Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wpuna industria dominada principalmente masculina?)

EVF:  It hasn’t been easy, but this is an industry where a woman as much as a man can be capable of carrying out at least 80% of the activities that are implemented for the production of tequila.

The majority of our staff is really made up of women.  In our micro-distillery, the personnel is qualified to perform various duties.

For instance, not only am I the general manager, but I’ve learned to cultivate the yeasts [used in fermentation], and to carry out the distillation and bottling.

Right now, the jobs that belong to the men are the rough ones that at no time can be substituted [performed] by a woman, but are no less important.

Personally, my knowledge and achievements that I’ve obtained with Tequila El Consuelo are recognized by men.  My husband, Pedro Alvarado López, has always motivated and supported me to continue in the industry.

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

Associates, who are all men, have confidence in my abilities.  My being a woman hasn’t made a difference in negotiating with Tequila Spirits, LLC, that imports the brand Tequila El Consuelo.

My right hand is Juan Gerardo Hernández Ramírez who also executes a large part of the industry activities.

I realize that the top leadership of the Tequila Industry is male dominated.

(No ha sido fácil, pero es una industria que tanto el hombre como la mujer puede ser capaz para desempeñar por lo menos un 80% de las actividades que se ejecutan para la elaboración del tequila.

(Nuestra plantilla efectivamente la mayor parte es ocupada por las mujeres.

(Es una micro pequeña empresa en la que el personal está capacitado para ejecutar diferentes actividades. Yo por ejemplo además de ser quien dirige he aprendido a crear las levaduras, realizar la destilación y envasado.

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

(Ahora sí que las actividades del hombre son los trabajos rudos en los cuales en ningún momento puede ser sustituido por la mujer por lo cual no dejan de ser parte importante.)

(En lo personal mis conocimientos y logros que hasta el momento se han obtenido en Tequila El Consuelo SI son reconocidos por los hombres.  Mi esposo, Pedro Alvarado López, siempre me ha motivado y apoyado a continuar en la Industria.

(Los socios los cuales todos son hombres han confiado en mi capacidad.  Tequila Spirits LLC quien distribuye la Marca de Tequila El Consuelo no han hecho la diferencia en las negociaciones conmigo por el hecho de ser mujer.

(Mi mano derecha es Juan Gerardo Hernández Ramírez quien [también] ejecuta gran parte de las actividades de la Industrias.

(Reconozco que los altos mandos de la Industria Tequilera aun es dominada por los hombres.)

TA:  How have you been able to change things within the Tequila Industry?

(¿Cómo han sido capaces de cambiar las cosas dentro de su industria?)

EVF:  The tequila consumer gets more demanding every day, rejecting one brand they Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wphave imbibed for years when its quality changes.

As opposed to men, women are more methodical when it comes to repeating the tequila process to conserve its consistency.

(El consumidor del tequila cada vez es más exigente, rechaza una marca que por años ha bebido cuando su calidad cambia. 

(La mujer a diferencia del hombre es más metódica lo que hace que en el proceso de elaboración del tequila conserve siempre las mismas características.)

TA:  What do you see as the future of women working within the Tequila Industry?

(¿Qué ves como el futuro de las mujeres que trabajan en la industria del Tequila?)

EVF:  That little by little, women attain higher administrative and operational posts without substituting [replacing] men in the rough jobs of the process that requires physical strength.

(Que poco  a poco logren ocupar los altos mando administrativos y operativos, sin sustituir al hombre en el trabajo rudo del proceso de elaboración por la fuerza física que se requiere.)

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4WpTA:  What facets of the Tequila Industry would you like to see change?

(¿Qué cosas gustaría cambiado?)

EVF:  The consumer’s mentality that marries them to a particular brand without taking the opportunity to try other tequilas of equal or better quality simply because a brand isn’t recognized in the marketplace.

(La mentalidad del consumidor ya que estos llegan a casarse con una marca sin dar oportunidad de probar otros tequilas de igual o mejor calidad, por el hecho de que la marca no es conocida en el mercado.)

TA:  Do you approve of how tequila brands are currently marketing themselves?

(Esta Ud de acuerdo con la comercialización de marcas de tequilas, hoy en dia?)

EVF:  No because there exists unfair competition, cheap prices and cheaper quality.

(No, porque existe mucha competencia desleal, bajos precios, baja calidad.)

TA:  Is there anything you’d like to say to women who may be contemplating entering and working in the Tequila Industry in one form or another?

(¿Existe algo que le gustaría decir a las mujeres que pueden estar contemplando entrar y trabajar en la industria del Tequila en una forma u otra?)

Women In the Tequila Industry: Erika Vargas Flores http://wp.me/p3u1xi-4Wp

EVF:  Well, that it’s an interesting occupation, competitive, and with opportunities for growth, both professional and personal.

(Pues que es un trabajo interesante, competitivo, con oportunidades de crecimiento tanto laboral como personal.)

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Embajador Tequila: Framework for The Future

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.]

Open Doors

Embajador Tequila: Framework for The Future http://wp.me/p3u1xi-4mC

Everyone in Atotonilco had heard of the Fabrica Santa Rosa’s suspension due to COFEPRIS’ (Comisión Federál para la Protección contra Reisgos Sanitarios) and SAT’s (Servicio de Admistración Tributaria) prolonged “Juntos Contra la Ilegalidad” (“Together Against Illegality”) crusade  to reduce illegally produced alcoholic beverages on the Mexican market.

Many were shocked since Embajador’s outstanding reputation for producing top notch tequilas had been stalwartly guarded–and envied–for years.

20160719_165039Collectively, the crew at Fabrica Santa Rosa was still reeling from the aftereffects of the shutdown.  A few described these agencies’ G-Men as acting arrogantly and condescendingly.

Certainly, this was no way to treat a group of professionals who had many years of extensive experience in distilling frontline tequilas to the strict adherence of the normas.

Individually, each recounted how he or she felt ambushed by the government officials and bum-rushed by the deliberate escalation of what were considered by many high ranking officials in the industry as minor—even laughable– infractions.

Despite that, neighboring tequila distilleries were shaking in their boots wondering if their stored tequila would be targeted by those government agencies’ assault that existed only to add more liters of seized juice to their latest numbers.

In fact, the concerned brand owner’s tequila who inspired my Bullying In Tequila editorial during the early stages of Embajador’s closure, is distilled just up the road from Fabrica Santa Rosa.

In this clip, we entered through the iron gates of the perimeter of Tequila Embajador.  The rows of estate grown agave and the rich, red soil of Atotonilco el Alto took center stage.

(Taken from inside our SUV, it may be too fast to watch continuously, and the sound is a bit muffled by the wind as we drove onto the grounds.)

20160719_124459

Once we parked on the property, the charm of the Fabrica Santa Rosa took over.

How the Magic Happens

Here’s where it all starts:  three autoclaves, from 40,000 KGS to 25,000 KGS in capacity, plus 2 ovens of mamposteria (brick/stone masonry).  The cook time in autoclaves is approx 10 hours; in ovens it’s 24 hours.  Embajador is a combination of both of these methods.

Behind the Iron Door

Opening the iron door of one of the masonry ovens and taking a peek inside.  As you can tell, it’s quite a chore.

Adjusting to Variables

Our tour guide, Francisco Segura Garcia, the company’s accountant and bookkeeper who, since the age of 16 has worked in the tequila industry in some form, explains–

A tahona for the boutique distillery.
A tahona for the boutique distillery.

What influences the flavor profile of a tequila?  A common question, he admits, that has a simple answer, yet, complex at the same time.  For instance…

Older agave vs. younger agave; and healthy agave vs. diseased agave.  If you put either of these through the same process, you won’t get the same results.

20160719_144545 (2)Cooking time varies with the time of year, as well.  That’s why there are master distillers with years of experience in the variations that can affect the final outcome.  Also, the seasons of the year makes a difference (summer vs. winter).

The agave is an extraordinary organism, continues Francisco.  One of the most adaptable plants ever created.  It can exist in the desert or near the coast.  Wherever water is abundant, or in extremely arid climates.

Francisco outlines that when they harvest during the colder months, the agave defends itself with a special coating that they must adjust for.

Variables like pressure, cook time, water temperatures at shredding, and above all, fermentation and distillation.  Otherwise, the tequila produced appears cloudy and bitter even though you’ve followed the same recipe as before.

Two Important Elements

Francisco discusses the importance of fermentation and distillation, and how they are equally influential elements within the tequila making process.

The type of yeast used during fermentation is also important since some can produce more higher alcohols than others, which is in violation of the normas.

Framework surrounding a new shredder.
Framework surrounding a new shredder.

Embajador uses proprietary yeast made from their own estate grown agave.

Fermentation time also varies depending upon the time of year (warm vs. cold weather).

The Vision

We witnessed the ongoing construction on the grounds leading to its phased in expansion that would eventually include a boutique distillery within the larger Embajador distillery.  It will include a tahona, barrel room, gift shop, and an historically accurate re-creation of a vintage working tequila taberna, among other things.

The mini distillery is estimated to be completed by the end of 2016, with the remaining improvements to be finished within a year.

Eco-Friendly

Aiming to cut down on the distillery’s carbon footprint, the eco-conscious family recently modernized the fabrica by installing a boiler to heat water used in the plant.  It runs on a combination of leftover bagasse (bagazo) from shredding the agave and wood chips.

The Future Framework

The framework of Embajador’s future.  More of the buildings and what they will house on the grounds.  (Hint:  Even the bricks of the vintage distillery are made by hand.)

Positioned For Success

Licenciado Cristobal Morales Hernández, legal representative for Tequila Embajador and the Fabrica Santa Rosa, describes what he sees for the immediate future of Embajador in two to three years, including the improvements and growth projected for the distillery.

He also takes into consideration the ramping up of the volume of the plant’s production without suffering a dip in quality of its consistently exceptional juice that they have proudly maintained for 12 years.

He concludes that the buying public should continue to expect the same lofty standards of prizewinning tequila and he acknowledges that the situation concerning the mandated stoppage in production was simply a lesson learned.

See And Taste For Yourself

Lic. Morales relays what he wants consumers to know about Embajador.

He graciously extends a heartfelt invitation to the public to see their more than adequate facilities for themselves.

Shhh...Embajador is resting.
Shhh…Embajador is resting.

He ensures that Embajador is strictly adhering to Mexican and global regulations, and that when the public samples any of the tequilas produced at the fabrica that they can be assured of its propensity for high standards of excellence.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Choose the Right Tequila Glassware

Join Tequila Aficionado Media on Sunday, November 22, 2015 at 9PM CST as Alex Perez and Mike Morales Blab about proper tequila glassware with Martin Duffy, exclusive US representative of the historic Glencairn Chrystal of Scotland.

Riedel Launches the Tequila Glass

As Tequila Aficionado Media first reported in November of 2001, and shared with you again from our vault in the summer of 2015, tenth generation glassmaker Georg J. Riedel presented the perfect tequila tasting glass–the Riedel Ouverture Tequila Glass–at an exclusive ceremony in one of Mexico’s most renowned luxury hotels.

tequila snifter

The over 250 year old Riedel Wine Glass Company, in concert with several prestigious members of the CRT and Casa Noble tequila were involved in its development.

The introduction of the Riedel Ouverture Tequila Glass would serve to elevate the image of tequila from a beverage strictly consumed in shots to an elegant spirit worthy of sipping and savoring.

Originally designed for reposados in mind, the Riedel Ouverture Tequila Glass over the years has been revered by the likes of Master Distiller Germán González as a valuable tasting and nosing tool, and reviled by others as an inadequate vessel to judge the nuances and characteristics of agave spirits.

Many in the industry have questioned why separate glassware hasn’t been produced for each of the agave growing regions, much like the wine and spirits regions of Bordeaux and Cognac.  Tasting and nosing glasses for Atotonilco, Amatitán, Arandas, el valle de Tequila (Tequila Valley), and all points in between should be represented with their own custom stemware.

With all the talk about terroir in tequila and mezcal these days, using proper glassware to discern specific regional characteristics of top notch juice is vitally important.

But, which glasses are the right ones?  What else is out there?

Let’s Blab About Tequila Glassware

Join Tequila Aficionado Media right here on our website on Sunday, November 22, 2015 at 9PM CST when founder, Alex Perez and CEO, Mike Morales blab about other viable options in tequila and mezcal glassware with Martin Duffy, the exclusive representative of the famed Glencairn Chrystal in the US.

On the eve of the 14th anniversary of the introduction of the Tequila Glass, discover other alternatives in glassware to enhance your enjoyment of tequila, mezcal and all agave spirits.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tasting Tequila Uno with Germán González (2)

Summertime Food Pairing with Tequila Uno

Germán González, distiller of T1 Tequila Uno and Tears of Llorana, discusses food pairing with T1 Ultra Fino blanco and shares his recipe for a simple Skinny Margarita.

Flavor Notes

Ultra Fino is distilled using hand picked agave from Atotonilco in the highlands of Jalisco, and has a sweet, fruity nose, not flowery like the agave from Arandas is sometimes known for.  Delicate tones of fresh, green agave.  An ever so slight finish that stays in the back of your throat, not burning down your esophagus.

Serving Suggestions

Ultra Fino can be sipped neat, or on the rocks with just a twist of lime to release the fruity elements of the highlands agave.  It’s the original Skinny Margarita without the excess calories of a mix.

Designed with the beginner–or favorite lady–in mind.

Food Pairing Suggestions

Perfect for pairing with ceviche, cucumbers, jicama and fresh fruits of all kinds.

Celebrate Summertime–any time–with T1 Ultra Fino.

Read the full story of Germán González and T1 Tequila Uno here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tasting Tequila Uno with Germán González (1)

Tequila Uno–The Process

Germán González, distiller of T1 Tequila Uno and Tears of Llorana, explains in-depth his process of agave selection and distillation for his tequilas. From hand selecting mature agave to purposely aging in used scotch whisky barrels, this tequila master doesn’t miss a trick.

Read the full story of Germán González and T1 Tequila Uno here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Germán González–Tequila From The Heart

german gonzalez

[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office.  That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona. 

In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán guided us through a tasting of each of his offerings while sharing his wit, wisdom, and knowledge.]

The Present

 “To send light into the darkness of men’s hearts–such is the duty of the artist.”–Robert Schumann

What strikes you first about Germán González is his intense modesty when he discusses his vast accomplishments.  Secondly, it’s realizing the level of genius he possesses as a Master Distiller.  Thirdly, you are awed by the depth of his artistry.

Distilling what was arguable some of the finest tequila available in the

Chinaco logo.
Chinaco logo.

spirits market in the past with his historic family brand, Chinaco, today Germán humbly pours us proper amounts from his own equally lauded labels, T1 (Tequila Uno) and Tears of Llorona, and teaches us his trademark “toast from the heart.”

Taking his branded Riedel Ouverture tequila glass held at the stem, Germán places it over his heart and says, “salúd, from the heart.”  He then reaches out to each of us and, instead of touching at the rim of the fragile vessels, he turns his glass almost sideways and boldly tags the bowls sounding a lyrical crystal clang.

Afterwards, he lovingly looks at the platinum liquid inside his stemmed glass and says, “This tequila is amazing,” as if surprised that it turned out so well.

Coming from a family that played an integral part in both Mexico’s and Tequila’s sweeping history [you can read more about his family history here], Germán González is at once inspired by his past and firmly focused on his future.

The Past

A gentleman farmer by trade and a romantic at heart, Germán literally learned his profession from the ground up under the watchful eye of his father, Guillermo, a lawyer and politician.

At eighteen, Germán permanently moved to the family ranchos in Tamaulipas by himself instead of attending university.  For several years, he spent intensive weekends learning about the land from Don Guillermo, growing agaves, chiles, corn, soybeans and raising cattle.  He felt privileged and grateful to have his father as his instructor and mentor.

Don Guillermo also purposely kept him away from the La Gonzaleña distillery until he felt Germán was ready for the responsibility.

Tough Times

After several years of piloting Chinaco to unprecedented heights, creative differences with his older brothers caused Germán to seek a new distillery from where he could challenge himself to distill even greater tequila.

Luckily, his lifelong friend and owner of La Tequileña (NOM 1146) Enrique Fonseca, himself a celebrated tequilero, most recently with his Fuenteseca brand, literally gave him the keys to his distillery and allowed Germán to pursue his dream of producing the ultimate expressions of tequila that have ever been realized.

At the same time, Germán uprooted his family and moved to San Antonio, Texas in 2007 to learn about the liquor distribution system and also to study the fickle American palate.  He officially launched Tequila Uno in 2009.

Lessons Learned

Germán memorized two very important principles from his father where tequila was concerned–

That the quality of the agave will always assure favorable results and consistency.  That’s why he insists on using estate grown agave from a single plot of land or grove (huerta), and…

Used scotch whisky barrels are the secret to capturing just the right balance when resting tequila.

He deliberately employs the used barrels to take only the rough edges off of the Selecto when resting for his Excepcional.  Germán believes that this practice results in a more traditional reposado.

“It’s how reposados should taste–not like añejos,” Germán declares.

Then, he boldly adds, “I don’t care about the color, I care about the flavor.”

The Meaning of Mature

Germán believes the maturity of blue agave has nothing to do with the plant’s brix (sugar content) or age.  He judges the maturity of agave by its look and feel.

He prefers using  agave from Atotonilco, in the highlands of Jalisco, since he determined that they produce a close flavor profile to agave from Tamaulipas, and thus, compliment each other.

He had blended highlands agave with those from Tamaulipas when in charge of Chinaco during its second resurgence.  At that time, La Gonzaleña didn’t have enough agave in reserve as it had in its heyday.

Inside the Mind of An Artist

Tequila Uno
Tequila Uno

“The sculpture is already complete within the marble block, before I start my work.  It is already there, I just have to chisel away the superfluous material.” –Michelangelo

Behaving more like a painter or chef–hands on, using all of his senses–Germán González has in mind exactly what he wants Tequila Uno and Tears of Llorona to taste like and what effect he wants to attain with each expression.

He knows that flavor profile exists within the plant and the resulting juice, just like Michaelangelo knew that inside each slab of marble was a statue waiting to be released.

Germán distills Tequila Uno to set the flavors free!

  Chemistry vs. Alchemy

“Tones sound, and roar and storm about me until I have set them down in notes.”–Ludwig van Beethoven

Unless prompted, Germán never talks about the numbers, the chemistry or science of distillation like famed Master Distillers Carlos Camarena (Tapatío), Marko Karakasevic (Charbay), or Melkon Khosrovian (Ixa Tequila by Greenbar) have been known to do.  In fact, those were Germán’s worst subjects in high school.

Much like a mezcalero (mezcal distiller) does when producing mezcal, he uses his senses to tell him what alcohol by volume (ABV) his tequila should have to achieve the desired flavor and aroma.  The numbers then become minor details in the entire scope of things.  He allows the formation and density of the lingering bubbles (perlas) in his glass to be his signposts that he has succeeded.

 Balance Is Everything

Germán asserts that alcohol in tequila is not just about getting drunk.  He describes it as a necessary element in any tequila’s flavor profile.  In fact, he contends that mezcals, by and large, should be distilled at 45% ABV or higher to achieve its balance and to acquire its unique flavor profiles.

The key is finding the balance between the ABV and other elements of the highlands agave to bring about the nuances Germán demands for T1. That’s why Selecto is at one measure of ABV and Ultra Fino is at another. It has allowed him to produce two types of tequila for different

The full line of T1.
The full line of T1.

consumers–

The novice just beginning to explore tequila (Ultra Fino), and the collector or connoisseur (Selecto, Excepcional, Estelar) with more discerning tastes.  We encountered this technique at our tasting of Roca Patrón.  González has perfected this method into his own signature art form.

The Future

Germán González shares his global desires for T1.

Composer, artist, distiller–Germán González has elevated tequila into what it has always aspired to be–

A spirit worthy of the attention and appreciation of the masses throughout the world.

Whatever Germán’s next composition, be assured that it, too, will be a work of art, from his heart to yours.

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Embajador Tequila Conquers California At Spirits of Mexico!

Captures gold and silver medals across contest categories…

Embajador, reposado, spirits of mexico, tequila, tequila aficionado, anejoSeptember 29, 2014, Del Mar, CAEmbajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico.  A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco and Embajador Premium Reposado coveted silver medals.  The blind tasting took place on August 25-26, 2014 at the popular Hacienda Hotel in Old Town San Diego with the results announced yesterday during a special ceremony at the Del Mar Fairgrounds.

Hailing from the famed blue agave growing region of Atotonilco in the highlands of Jalisco, the family owned Embajador Tequila stunned the Spirits of Mexico competition by capturing the gold medal in the añejo category.

“We feel like sweepstakes winners!” exclaimed an overjoyed Andres Garcia, Embajador’s Regional Sales Manager.  “Taking the gold medal for our anejo at the Spirits of Mexico tasting competition is breathtaking.”

And just like their global brand ambassadors, Mariachi Nuevo Tecalitlan, one of the hottest mariachi troops in Mexico, Embajador tequila swaggered into the blanco and reposado segments of the competition and claimed twin silver honors.

“We are ecstatic over winning two silver medals for our reposado and blanco, too,” added Garcia.  “We’re extremely proud of the consistency in Embajador’s flavor profile and quality.”

The Embajador family is adamant about crafting superlative and distinguished tequila.

Embajador, reposado, spirits of mexico, tequila, tequila aficionado, platinum, blancoIt uses only its own estate grown 100% blue weber agave that is carefully tended for 8-10 years.  Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days.  After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.

The captivating Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while the gold medal winning Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.

This has been a year filled with accolades for the small batched Embajador tequila.  In April, it racked up a glimmering platinum title at the prestigious SIP Awards, while their other expressions garnered silver and bronze prizes, as well.

Embajador, reposado, spirits of mexico, tequila, tequila aficionado“Getting these esteemed awards is a symbol of our family’s determination, commitment and dedication to producing high caliber tequila,” said Garcia, “and that’s the better part of winning.”

Entering tasting competitions and gaining recognition for accumulating awards is only part of Embajador’s strategy to grow the brand.

“Acquiring the gold and silver medals provides us and our distributor sales team with a tequila that we can be proud to stand behind and be assured it’s top-notch juice,” explained Garcia.

“These trophies are great sales and marketing tools that give us the opportunity to present Embajador to any retail buyer and be confident that it will add value to their premium tequila shelf selection,” he described.

“We plan on celebrating these awards with a big ‘Thank You’ to all the people behind the scenes that made Embajador Tequila what it is today,” continued Andres.  “We value their hard work, long hours and integrity.”SOM-logo

Gratefully, he added, “Thank you Spirits of Mexico for celebrating and acknowledging this noble spirit.”

Not accustomed to sitting on their laurels, Andres Garcia admitted, “We plan on commemorating this triumph by popping a few bottles of Embajador Tequila.  Salúd!”

***

Distributors/Vendors:  Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding Spirits of Mexico gold medal winner Embajador Tequila to your portfolio at andres@embajadortequila.com.  More details on Embajador Tequila on their website here.  To learn more about the Spirits of Mexico, click here.  Spirits Writers:  For an in-depth interview with Andres Garcia, call 469-216-0567.  Hurry–slots are filling up fast!

 

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Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards…

sip award, embajador, tequila

st. regis, sip award, embajador(Press release)

Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP AwardsEmbajador Tequila Platinum blanco also received a Silver medal while Embajador Tequila Supreme añejo scored the Bronze.

embajador, tequila, sip award“Winning the Platinum SIP award for our Embajador Premium Reposado expression is truly an honor,” beams Andres Garcia, Regional Sales Manager for the family owned brand.  “We are super excited to be recognized and to be mentioned in this category alongside some of the most respected brands in the industry.”

The family estate and distillery of Tequila Embajador is nestled in Atotonilco, in the highlands of Jalisco, the same region made famous by such legendary producers as Don Julio and Siete Leguas.  Those same values that created these mythic tequilas are the exact ones that drive Embajador to perfection.

embajador, tequila, sip award“We are a family who is motivated and inspired by the idea of crafting superior quality and distinguished Tequila.  Embajador is produced in small batches to focus on the brand’s consistency and quality principles,” states the Embajador website.

“Our family motto has been ‘quality over quantity,'” continues Garcia.  “This is about giving this noble spirit the time honored respect it demands and that we do every step of the way–with honor.”

embajador, tequila, sip awards, agaveTrue to their word, Embajador uses only their own estate grown 100% blue weber agave that is carefully tended for 8-10 years.  Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days.  After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.

The SIP Platinum award winning Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while Embajador’s Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.

 

 

Mariachi Nuevo Tecalitlan, embajador, sip award, tequilaThe Embajador family is so serious about presenting the soul of Tequila to the rest of the world, and being true ambassadors, that they have partnered with Mariachi Nuevo Tecalitlan, one of the hottest mariachi groups in Mexico.  As they travel globally, these talented mariachis bestow special bottles of Embajador (ambassador, in Spanish) to foreign dignitaries at each Mexican embassy they visit.

“We are building more than just a brand,” explains Garcia.  “We are creating a legacy that is focused on producing quality Tequila.”

Not only is the Platinum SIP award winning Embajador reposado fast becoming a favorite with mixologists, but all of the expressions are cocktail ready.  Embajador tequila signature cocktails are featured prominently on the brand’s website and correspond to the level of the consumers’ experience in crafting cocktails at home.

Have fun concocting poppers, lucious margaritas, and even Fluffy’s Chock-lit-D’lite, a whimsical drink inspired and dedicated to popular Latino stand-up comic, Gabriel “Fluffy” Iglesias, himself a fan of Embajador tequila.

fluffy, tequila, chocolate, embajador“The Embajador Tequila family, along with everyone involved, felt a high degree of honor, accomplishment and excitement because each person’s hard work and vision in producing a quality juice came to be recognized at the SIP awards,” admits Garcia.

“After all,” he concludes, “Tequila is Mexico and we are proud to be one of its Ambassadors.”

***

Distributors/Vendors:  Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding SIP award winning Embajador Tequila to your portfolio at andres@embajadortequila.com.  More details on Embajador Tequila on their website here.  To learn more about the SIP awards, click here.  Spirits Writers:  For an in-depth interview with Andres Garcia, dial 469-216-0567.  Hurry–slots are filling up fast!

 

 
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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

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Salud!!