Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent […]
Posts Tagged ‘beer’
Craft Tequila–WTF Does THAT Mean? Part 2
June 18th, 2014 
M.A. "Mike" MoralesBlurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]
Posted in Education, Opinion 
Tags: agave, agave spirits, Ana Valenzuela, Ashley Routson, beer, Brewers Association, brewery, certified, certified organic, certified organic tequila, Chris Zarus, craft, craft beer, craft spirits, CRT, diffuser, DISCUS, Distilled Spirits Council of the United States, distiller, distillery, El Tesoro, El Tesoro de Don Felipe, fabrica, factory, Gran Centenario, Jalisco, jose cuervo, lance sokol, laurence spiewak, margarita, marketing, Mexico, mezcal, michelada, mike morales, mixology, multinational corporation, NOM list, organic, organic tequila, patron, premium, premiumisation, spirits marketing, suerte, suerte tequila, tequila, texas, The Beer Wench, USDA, Wayne Curtis 
Comments Off on Craft Tequila–WTF Does THAT Mean? Part 2Craft Tequila: WTF Does THAT Mean? Part 1
June 17th, 2014 M.A. "Mike" MoralesAn interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you? Do you think it is based on the method, quantity, who makes it or maybe […]
Posted in Mike Morales, Opinion Tags: agave, American Craft Distillers Association, American Distilling Institute, Anheuser Busch-Inbev, Ashley Routson, beer, Beer Lovers Guide, Beer Wench, benefits, borrowing benefits, Brewers Association, brewery, Budweiser, Charbay tequila, Chris Zarus, craft, CRT, DISCUS, Distilled Spirits Council of the United States, distiller, distillery, features, Guillermo Sauza, handmade, independent, Jalisco, Jim Koch, marketing, Mexico, mezcal, Mike Cortez, mike morales, MillerCoors, myth, Ocho tequila, patron, Samuel Adams, small, spirits, tequila, Tequila Fortaleza, TequilaRack, terroir, texas, The Texas Margarita Festival, traditional, wine, winery Comments Off on Craft Tequila: WTF Does THAT Mean? Part 1
