Mezcalaria, The Cult of Mezcal: Book Review by Alvin Starkman

Mezcalaria,The Cult of Mezcal:  Book Review By Alvin Starkman, M.A., J.D. Mezcalaria, Cultura del Mezcal, The Cult of Mezcal (Farolito ediciones, 2012) is the third edition, first bilingual (English-Spanish), of the seminal 2000 publication by author Ulises Torrentera.  The book is highly opinionated on the one hand, yet on the other contains a wealth of … Read moreMezcalaria, The Cult of Mezcal: Book Review by Alvin Starkman

Review of Grant MacPherson’s Word of Mouth by Lisa Pietsch

One of the benefits of working at Tequila Aficionado is that we’re often privy to tequila scuttlebutt.  When I heard whispers that Mary Clemente, boss lady of Jurado Tequila, was working on something with well-travelled celebrity Chef Grant MacPherson, I had to know more. It isn’t just about the tequila for me.  My interest lies … Read moreReview of Grant MacPherson’s Word of Mouth by Lisa Pietsch

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read moreReview of Ilana Edelstein’s The Patron Way by Lisa Pietsch