Tequila Aficionado | Open Bar 14 | De La Tierre Maple Tequila Liqueur

Tequila Aficionado’s Open Bar

maple liqueurEach Monday evening at 7pm Central, we have one new guest on our live show, Open Bar.  This week’s guest was Wayne Rezunyk of award winning De La Tierre Maple Tequila Liqueur.

We use the Blab.im platform for these Open Bar shows. Blab is easy to use, more interactive than a phone call, but just as easy to participate in.

De La Tierre Maple Tequila Liqueur

De La Tierre TequilaMaple Cinnamon Truffles, maple tequilaThe story is simple, It all started out with an epiphany that hit Troy Bilodeau January 31st 2010.

A then long time friend Wayne Rezunyk and Troy put their heads together and started testing that day, this was followed with a little research (tasting) okay okay a lot of research, then they agreed that they maybe on to something. Countless hours of, testing and researching and the duo came up with what is now “De la Tierre” Canadian Maple Tequila. With a lot of effort, belief, luck and unquenchable desire to make this spirit a true blend of Canadian and Mexican taste at their finest, “De la Tierre” Canadian Maple Tequila was born !

maple tequila scones recipeExtensive “testing and researching” later and partnering with Ralph Berezan who had the same desire and vision, we are now able to offer a unique flavored Tequila, the only Canadian Maple flavored Reposado currently on the world market. The name De la Tierre is slang in Spanish for “from the Earth or of the Earth” as both the Canadian Maple tree and the Mexican Agave plant are grown in the Earth.

No longer just for our friends and family, you are invited to enjoy this very special blend of spices, 100% pure Canadian maple syrup, mixed with a gold medal winning 100% Blue agave Reposado Tequila from Mexico. “De la Tierre” Canadian Maple Tequila will be available for the enjoyment of all.

We hope you enjoy the plethora of tastes that this flavored Tequila has to offer!

Find De La Tierre online at: http://www.canadianmapletequila.com/
Facebook: https://www.facebook.com/MapleTequila/
Twitter: https://twitter.com/MapleTequila

El Viejito

El Viejito is a classic Mexicano tequila company, claiming roots back to 1937.

The distillery is located in the town of Atotonilco, approximately 98 km (60 miles) from Guadalajara, in the “Highlands” of the State of Jalisco in Mexico. This region is recognized, among other things, for having the best soil, climate, water and altitude to grow Agave plants and of course for the quality of the tequilas produced in this region.

All of El Viejito’s 100% blue agave tequilas show moderate to macho agave intensity and flavor, with pepper and citrus as secondary notes. High quality water, ripe agave and lots of experience combine to produce the premium tequila they have been making since 1937.

“El Viejito” was one of the founders of the Tequila Regulatory Council in 1994.

Find El Viejito online at: http://www.tequilaviejito.com/

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Aficionado Media Presents Last Tequila Standing

national tequila day, last tequila standing, tequila aficionado, TV show, reality show

First ever Tequila Reality Show kicks off on National Tequila Day!

For Immediate Release!

In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show.

Tequila Aficionado Media Presents Last Tequila Standing

July, 2015, San Antonio, TX:  Starting July 24, 2015, National Tequila Day, 45 exclusive episodes of Last Tequila Standing will be streamed daily over Tequila Aficionado Media’s website and on-demand over its own YouTube playlist, as well as featured throughout all of its powerful social networks.

“Through the expansion of opportunities on the Web, and Tequila Aficionado

Last Tequila Standing.
Last Tequila Standing.

Media’s own explosive growth, we are proud to present for your enjoyment, Last Tequila Standing,” declared Tequila Aficionado’s CEO, M.A. “Mike” Morales.

Never-before-seen raw footage of some of the tequila industry’s most promising labels will be aired.  Each will relate their start up stories and demonstrate their tasty signature cocktails, too.

Colorful brand owners, master distillers, and top flight brand ambassadors took the stage with their enduring tequilas, many of which are still thriving even in 2015’s more competitive tequila market.

 The Dare

Judging_LTSIn the late summer of 2011, 18 brave tequila brands took up this challenge–

To appear on the first ever televised tequila reality show to share with the world their personal stories and to participate in a judged tasting competition to be named the Last Tequila Standing.

Rocky Road

As with most TV pilots and shows that are ahead of their time, Last Tequila Standing struggled to find a permanent network home.

“After a series of fits-and-starts, several failed business deals and cable company mergers that never happened, Last Tequila Standing was all but lost,” recounts Morales, a producer and one of the hosts of the show.

From the moment Season 1’s taping had wrapped, Morales worked tirelessly for months with the Executive Producers to try to fulfill the show’s original mission–

To educate and inform tequila aficionados worldwide in an entertaining fashion LTS_Cameraon the finer points of Mexico’s national spirit, as well as to help promote organic, artisanal, small batch, and boutique tequila Brands Of Promise(TM).

“But just a few years later, with the advent of streaming video made popular by services like Hulu, Amazon, and Netflix, the playing field has changed dramatically,” adds Lisa Pietsch, Tequila Aficionado Media’s COO in charge of social media marketing.  “Last Tequila Standing lends itself perfectly to our binge watching audience.”

The Line-Up

Participating tequila brands include…

Alquimia Organic Tequila, Alma de Agave, Crótalo, Cuestión, Don Pilar, Tributo, SilverCoin,  and many others.

In addition, Sal del Mar gourmet sea salt, Casa ZG sangrita mix, and Nature’s Agave syrup are also highlighted.

Guest Starring

Alquimia and Quinta de Gomez, organic tequilas.
Alquimia and Quinta de Gomez, organic tequilas.

Along with Tequila Aficionado Media’s CEO and Tequila Journalist, M.A. “Mike” Morales, Clayton J. Czczech guest judges on Last Tequila Standing.

Also on hand to impart his vast tasting expertise is industry expert Christopher Zarus, inventor of the only take home tequila tasting kit, TequilaRack, which will also be featured extensively.

A Global Event

“Since the taping of Season 1 of Last Tequila Standing, the Tequila Industry has aggressively pursued global expansion into countries like China, Russia, India, and Brazil,” explains Morales.

“Given that our audience is not only viewing Tequila Aficionado from these locations,” asserts Pietsch, “but all across Canada, the United States, Germany and Mexico, we can truly say that the airing of Last Tequila Standing will be a global event of epic proportions!”

 ***

Watch for new episodes of Last Tequila Standing premiering every day–for 45 days–beginning on National Tequila Day, July 24, 2015 at 11AM CDT.

 

[*Editor’s note: As a courtesy and at the request of Clayton J. Czczech, Tequila Aficionado has attempted to remove all videos and photographs in which he was featured without degrading the balance of the Last Tequila Standing content provided to us.] 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Eye on Tequila by Ian Chadwick – Tequila in Canada

Originally Posted on Tequila Aficionado March 2, 2001

TAXAHeadermodified

IanChadwickBy Ian Chadwick
Tequila Aficionado Magazine 
Contributor/Columnist

Canadians and tequila: it’s an awkward mix for many of our nation’s drinkers. Perhaps it’s because we’re a cool country and tequila is the product of the hot highlands of Mexico. It bottles too much sunshine, too much dry scrubland with it. Canadians turn more towards products from the wet, the cold, the winter. And stiffens our spine with an unwillingness to try anything new.

It might be a simple matter of geography. Canada is the world’s second largest country, populated with roughly the same number of people as in the state of California. Confronted as we are by the distances between our own communities, we find it difficult to embrace the mysteries and wonders thousands of miles to the south. And unlike the USA, Canada has only a tiny population of Mexicans and other Spanish-speaking natives, so we have little of their cultural influences within our own borders.

That may explain why you get confused, angry looks when you order a “good” tequila in a bar, then refuse it when served a low-quality but popular mixto. Or why bartenders seem dazed when you ask for a premium mezcal or añejo tequila. I’ve tried vainly to explain tequila to servers and bartenders, to dismiss the myth of the worm. “But I saw tequila with a worm myself, when I was in Cancun,” they protest. Or it was a friend, a relative who saw it. Of course, no one ever brought back the bottle as proof, but the myth endures as stubbornly as Santa Claus.

Personally, I believe the relationship between Canadians and tequila is hamstrung by our own bureaucracy. We’re still essentially a socialist nation. Except in Alberta, in all other provinces and territories, liquor and wine are selected and dispensed by provincial government agencies and outlets. The bureaucrats filter our drinking habits through their own monocular vision of what they think we should be allowed to imbibe. Only in 1993 did Alberta privatize its liquor sales, permitting consumers and the marketplace to determine the product line. As a result, Alberta has one of the best selections of tequilas available in this country.

Provincial governments are loathe to privatize their cash cow. In Ontario alone, alcohol sales added $780 million to provincial coffers in fiscal year 1998-99. The revenue from alcohol is too rich a prize to let go easily. And, of course, the government agencies are staffed by strong unions who understandably fight against job loss from privatization. The current Ontario government came to power on a promise to privatize the Liquor Control Board of Ontario (LCBO), but waffled in the face of resistance and has let the issue lie dormant for the past six years.

There is an upside of government management, however. The LCBO is reputedly the largest wine and spirits buying agency in the world, stocking more than 600 government-owned outlets across the province plus another 102 agency stores (see www.lcbo.com). That gives it enormous leverage when hunting for good prices. Unfortunately, that is often lost in the subsequent taxes applied to all imported alcohols. The other advantage is availability and standard pricing. While not always stocked in every store, what one store can get, every other store can order at the same price.

Another positive: government agencies run large testing laboratories to ensure quality control of all products. Bottles of wine, beer and spirits are regularly sampled for content. Many times shipments are rejected because of unacceptable chemicals or materials – including some well-publicized cases of broken glass in commercially bottled products. If nothing else, these agencies protect our health.

Canada_flagThis is not to say that Ontarians cannot import their own products. Case lots can be ordered through the LCBO’s special order office – at the price decreed by the LCBO, however. And individual bottles or small shipments may be brought in, if you follow the instructions. You must allow the LCBO’s customs brokers to assess the product and assign the appropriate taxes and duties to it. As long as you pay the taxes and shipping costs, the LCBO seems content to let residents buy as they wish from outside the province.

But who decides what Canadians can choose from? Who determines the selection that we see on the shelves? According to a 1999 story published in the Toronto Star, Canada’s largest circulation newspaper (www.thestar.com), the chairman of the LCBO is frequently wined and dined by liquor companies and agencies. He’s been flown around the world, given trips to Caribbean islands and golfing vacations, international winery tours and tastings. Products from these countries or companies appear more frequently on the shelf than those of their competitors, the story reported.

There are at best a dozen brands of tequila on the LCBO shelves. Stock is dominated at most stores by varying sizes of Cuervo Special and Sauza Blanco. Sometimes there is a Sauza Conmemorativo (a mixto añejo), and even less often one or two choices of 100 per cent agave tequilas may appear. Only in a small number of stores does the variety improve. In Ottawa, Canada’s capital, the province’s largest and newest LCBO outlet had only six brands on sale in June – out of almost 700 made in Mexico. Perhaps the mediocre selection of tequilas could be improved by simply giving the LCBO chair and his administration an opportunity to visit and tour Jalisco. If, that is, the companies can afford to host them. This is not the best time to freeload off the already-hurting distillers.

maple liqueurTequila sales have never been strong here, but will certainly suffer in future, thanks to a massive price hike and the shortage of product. In Ontario, in July 2000, prices jumped a whopping 60 per cent. A 750 ml bottle of Sauza Hornitos now sells for $52. Cdn. Herradura blanco jumped from an already-hefty $38.50 to over $60 in one day. Popular mixtos like Jose Cuervo Special now sell for $35 Cdn. The price increase was explained by printed notices about the “worldwide tequila shortage” placed on the shelves. And prices are expected to continue to climb as the shortage continues.

Tequila is now priced in the stratosphere previously populated by single-malt whiskeys, cognacs and a few premium liqueurs. Of course, the provincial agency could have alleviated the impact by dropping its tax level somewhat, but that expedient never seemed to occur to anyone in any liquor board administration. As in Mexico, tequila in Ontario is now priced outside the budget of most average workers. Getting buyers to mature from mixtos to premium products is far more difficult at the current prices.

The story is similar across Canada. I have confirmed price hikes in Quebec, Saskatchewan, Alberta, Prince Edward Island, British Columbia, Nova Scotia, and Ontario this summer.

Tequila is still very much a niche market drink in Canada. Approximately 210,000 12-bottle cases of tequila are consumed across the country every year. Compare this to American purchases of 7 million cases. Mexico itself only consumes 6 million. Global consumption is 14 million cases a year.

The LCBO sold 663,000 litres of tequila in the previous fiscal year (April 1 1999 – March 31 2000) – about 1.4 per cent of total LCBO sales. Half of that was sold to bars and restaurants. That year saw an increase of 18.4 per cent in sales over the previous year, but any future growth will be seriously derailed by the price increase. By comparison, the LCBO sold 18.5 million litres of whiskey over the same period – 40 per cent of all LCBO sales. Vodka represents 20 per cent, and rum 16 per cent. Both, I note, originated in countries with climates similar to ours.

In British Columbia, tequila sales have been rising steadily, from 328,000 litres a year in 1996 to 400,000 in 1999 – an increase of about 22 per cent. There has also been a rise in demand for premium tequilas there and the available product line has improved over the past two years. BC is more influenced by the cultural habits of the US – notably California – more than any other part of Canada, and thus follows trends more closely than other provinces may.

As for mezcal – Canadian consumers seem singularly uneducated about mezcal. One can sometimes find a bottle of Monte Alban on the shelf of an urban LCBO outlet. Dos Gusanos was also imported at one time, but appears to have been dropped. Forget anything premium like Del Maguey – at least until the buyers are convinced of its quality. Even then, it will likely only appear in the urban stores in the Vintages section – the area reserved for premium and expensive brands. Some provinces do not even stock any mezcal products on their shelves. Mezcal sales are generally insignificant, even when compared with tequila sales.

What does the future hold? It may look dim for tequila aficionados in the cold north, but there is a glimmer of light. Slowly consumers are becoming educated about tequila and sales figures rose steadily until the price increases. It has been difficult to jump the hurdle of myth and urban legend, to unravel the tales of bad tequila experiences so consumers are open to new adventures with premium products. But the change is coming – in part due to an increasing number of Canadian snowbirds taking their winters in Mexico, where our dollar stretches further than in the USA. They come home with a better appreciation of tequila, and sometimes mezcal, to impart to friends and family.

In some urban areas like Toronto and Ottawa, bars are starting to stock premium brands on their Or perhaps its our innate conservatism that eyes with suspicion anything exotic or different, own. Thanks to distributors like Toronto’s Andrew Toplack, word is getting out that there are better products available.

The media is helping, too. Almost an unknown word in Canadian media for decades, stories about tequila are starting to appear. This summer alone, I was interviewed twice on CBC Radio about the agave shortage and the crisis in tequila. Andrew Toplack was interviewed in the Toronto Sun this summer about premium tequila. Also this summer, Lance Cutler, author of the Tequila Lover’s Guide to Mexico, had an article about the spirit in the LCBO’s glossy, widely- distributed Food & Drink magazine. So there is hope we can yet educate the consumer, despite the prices.

I live in a small town of around 16,000. I like to boast we have the highest percentage of educated tequila drinkers in Ontario. That’s because of the tastings I’ve organized for friends and the local media. In the past two-and-a-half years, I’ve brought in roughly two- dozen different brands of 100 per cent agave tequila, plus seven different mezcals, including five Del Maguey brands. After the tastings, I give away several bottles to the participants, so they can pass along the experience to friends and relatives. A couple of local bars now stock a bottle of 100 per cent agave tequila beside their regular mixtos – just in case any of our group drops in. We’re small, but we’re dedicated and we’re spreading the word as quickly as we can.

Author, editor and writer, Ian Chadwick is well known for his exhaustive website on tequila and mezcal: In Search of the Blue Agave found at www.georgian.net/rally/tequila. Ian is alsorunning for council this fall in his hometown in Ontario, Canada.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

De La Tierre Maple Cinnamon Liqueur

de la tierre maple cinnamon liqueur reposado tequila

“The maple trees of the north and the agave from the south have French kissed while dancing the Salsa.”

Lisa Pietsch (Quebecois, hockey and tequila lover) reviews her first taste of De La Tierre Maple Cinnamon Liqueur (Reposado tequila with real Canadian Maple Syrup added).

Read her full review by clicking here.

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de la tierre maple cinnamon liqueur

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The Vancouver International Tequila Expo

03.22.12

The First Annual Vancouver International Tequila Expo (VITE) was announced by Founding Partners Eric Lorenz, Manuel Otero, Mirko Morhac and Darryl Lamb. The event will take place on May 12, 2012 at the Vancouver Convention Centre and is sponsored by Las Margaritas Mexican Restaurant and the Consulate General of Mexico in Vancouver. Proceeds from the event will benefit the British Columbia Hospitality Foundation (BCHF), the Hospitality Industry’s own charity.

“Tequila is a spirit with a protected Denomination of Origin (D.O.) status like those of Cognac, Armagnac, Single Malt Scotch and Champagne.  It derives from a unique mix of Old World and New World tradition, with centuries if not millennia of rich history in every glass,” said Mr. Lorenz. “Here in British Columbia consumer choice has languished due to minimal diversity of available 100% agave brands, and thus tequila has not yet gained the same reverence or market-share as other world renowned D.O. spirits.  The Vancouver International Tequila Expo is going to elevate the perception of this bold, tradition-laden, world-class spirit in our province.”

Join dozens of tequila producers and brands and hundreds of attendees in an exploration of Mexico’s most famous agave spirit. The General Public is invited to the Grand Tasting Hall on May 12, from 6 PM to 9 PM for an entry fee of $65.00.  Attendees will be able to sample the full lines of well-known brands like Tequila Don Julio & Cabo Wabo Tequila, lesser-known newcomers to the market like T1 Tequila Uno & Tavi Tequila and brands not yet imported to British Columbia such as Azuñia Tequila.

A Trade and Media Tasting will be held on May 12 from 2 PM to 5 PM at the Expo site for a nominal fee. Proceeds from ticket sales will benefit the BCHF. Tasting Seminars will also be held early on the day of the Expo, for imbibers wishing to learn about the history, culture, and production processes of tequila in Tequila 101, or about the prehistoric precursors to tequila in “Ancient Origins of Agave Spirits”.  As well, Tasting Menus will be featured at a number of participating eateries and cocktail bars around Greater Vancouver.

Further details can be found at www.vancouvertequilaexpo.com.  Tickets go on sale Friday, March 16 at 10 A.M. at www.ticketstonight.ca.  Additional exhibitors, sponsors, seminars, and participating restaurants will be announced as they join the event.  Finally, a Media Cocktail Launch Party is scheduled for April 17 at the Edge Social Grille & Lounge from 3 TO 6 PM.

For media inquiries, please contact Eric Lorenz at 604-836-4319 or email eric@vancouvertequilaexpo.com.

About the Expo: The Vancouver International Tequila Expo was conceived in 2011 and is Western Canada’s largest festival devoted to growing the tequila category and building a strong community of Canadian aficionados of Mexico’s most well-known spirit.

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Tequila: The Year in Review

year in reviewAccording to figures released by Herradura, the number of cases of tequila exported annually are…

  1. US 11.5 million

  2. México 7.5 million

  3. Germany 450,000 

  4. Russia 300,000

  5. Canada 250,000

  6. France 200,000

  7. Greece 190,000

  8. Japan 150,000.   

Of worldwide tequila production, Mexico bottles 33% while the United States bottles 51% as bulk mixto. 

 

However, figures released by the CRT (Consejo Regulador del Tequila) state that from January to October of 2009, there was a 19% drop in tequila production from 2008.  

A reporter for Excelsior Online recently commented in his column that despite Mexico’s economic drop of 7% during the recession, as of October 2009, sales of tequila have increased 10% over last year. While this columnist attributes the rise in tequila consumption to consumers trying to make the recession more bearable, others in the tequila industry are more optimistic about the future.

Juan Beckmann Vidal, president of Casa Cuervo, sees enormous worldwide potential in the exportation of the Spirit of Mexico, particularly into Asia.  He foresees the annual sales of 137 million liters of tequila to double in the next five years.

With the current instability of each country’s economy, it will be interesting to see what the final production figures are at the end of 2009.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!