The Arizona Taco Festival

No Days Off

When we discovered that on one of our rare free days during the Wild Wild West 2017 Tour would coincide with the famed Arizona Taco Festival, we knew that was a party we needed to crash and cover.

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

Armed with press passes courtesy of the Founder of the Taco Fest, David Tyda, we arrived at the Salt River Fields in Scottsdale along with what seemed to be the entire city.

Bring Water!

Even though the event took place on the weekend of October 14th and 15th, 2017, the desert heat was unrelenting.

Planned Events

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

The 8th Annual Arizona Taco Festival is famous for its wild and crazy contests during the two day affair.

Billed by USA Today as one of the country’s most exciting food shows, besides endless amounts of tacos from established eateries, the festival also features a chihuahua beauty pageant, hilarious eating competitions, lucha libre wrestling, and–the real reason for our interest–a tequila expo.

Surprises Under the Tequila Tent

Having heard all kinds of stories over the years from people who attended the Arizona Taco Festival, we felt we needed to investigate their claims for ourselves.

What we didn’t anticipate were the following pop-up surprises by brands we’ve followed with great enthusiasm and even some that came along with us on our Wild Wild West 2017 Tour.

Azunia Makes a Splash!

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

Tequila Terralta Makes an Appearance

Enrique Ramos of Creo Spirits was hard at work in his space serving Terralta Tequila to the masses.  Note the cleverly placed chairs to welcome attendees to sit and sip awhile.

Terralta Tequila and the Arizona Tequila Mafia

And who should be sitting at the Terralta booth but some of the members of the Arizona Tequila Mafia.

These affable gents formed their own Facebook group and get together to sip and savor their favorite brands once or twice per year.

Chili Terralta Cocktail 

And, this was dubbed the official cocktail of the Arizona Tequila Mafia that everyone was raving about made with Terralta Tequila 110 proof–

Cuestion Everything

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

Making an unexpected entrance into the Arizona Taco Festival to celebrate the resurgence of Cuestion Tequila was none other than the brand’s front man, Jason Fandrich.

Casa Mexico in The Mix

Eric Buccio, founder of Casa Mexico Tequila also exhibited at the Arizona Taco Festival.  Here, he gives us a sneak peek into the man and the brand.

The Fun Never Ends

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

Magic like this happens whenever we get out into the public and take tequila to the streets.

Want to reach more tequila and agave spirits enthusiasts?

You should.

Drop us a line at:  mike@tequilapr.com .

Last Tequila Standing: Cuestion Tequila Uptown

 

We at Cuestión Tequila believe that everything in life should be cuestioned, for it is the pursuit of wisdom, wonder and shared adventure that makes life itself worth living.

Founded in 2007 by Jose de Jesus Dominguez Figueroa and his partner Jose de Julio Marquez Ochoa, Cuestión Tequila is 500 years in the making. The ancient Aztecs of Jalisco, Mexico, masters of the alchemistic arts, were the first to distill the sweet nectar of the Blue Weber Agave plant into one of the world’s most cherished spirits.

Cuestión Agave

All tequila begins with one single ingredient; the agave plant. But not all agave is created equal. It takes nearly 10 years for each Blue Weber agave plant to age in the fields of Jalisco, Mexico, weathering brutal temperatures and unforgiving sun until it is strong and big enough to be considered “mature.”

While others choose instead to harvest plants after just 2 or 3 years, we cuestion the need to sacrifice quality for profit, and allow our plants to age fully in the earth. Hand-picked by los jimadores, noble farmers of the fields, each blade is sheared from the core in preparation for its journey.

Cuestión Cooking, Pressing and Fermenting

The next step in tequila distillation is the roasting of the jima or “pineapple” that remains when the agave’s leaves have been sheered from the stock.

It is cut in half and roasted for 72 two hours, undergoing two rounds of great pressure and high temperature, softening the fibers and caramelizing the plant’s natural sugars.

Every last drop of nectar is then pressed and fermented.

Cuestión Distillation

Our distillery is a masterful blend of art and science, where fire, steel and water transform our desert plants into rolling caldrons of liquid gold. What separates all spirits from their cousins, beer and wine, is distillation, which is the process of evaporating alcohol from the wort.

Some spirits, such as vodka and gin, should be distilled many times to extract only pure alcohol from the liquid, but the world’s finest tequilas are distilled only twice.

The essence of roasted agave, spices and rich flavors each plant has developed after 10 years in the ground should be cherished, and when it’s done well, double distillation tequila should be smooth and refreshing.

Cuestión Barrel Aging

We age our Tequilas 50% – 300% longer than almost any other premium tequila on the market, and there is no greater vessel in the world for aging distilled spirits than whiskey-cured, charcoal finished American Oak barrels.

We pride ourselves on importing ours from the best-known whiskey company in the world. In fact, when we first brought Cuestion Tequila to the United States, we did so in Tennessee, home of the world-famous Jack Daniels distillery.

Cuestión Partnerships

Jason and JesusOn a fateful visit to the white sand beaches of Playa del Carmen in the Summer of 2009, American importer, Jason Fandrich, had his first taste of Cuestión Tequila, and the rest, as they say, is history.

He sought out owners Jesus and Julio, and the trio began the process of exporting the product world-wide. In the Winter of 2011, their dreams became a reality, as their first case of product made its way across the US border and will soon be available world-wide.

Thank you for reading our story! If you would like to join us in our adventure, please feel free to contact us here through the website and tell your friends about us on Facebook and Twitter.

Until then, Cuestión Everything, friends! And stay tuned as our saga unfolds.

 

Last Tequila Standing: Cuestion Tequila Cantown

 

We at Cuestión Tequila believe that everything in life should be cuestioned, for it is the pursuit of wisdom, wonder and shared adventure that makes life itself worth living.

Founded in 2007 by Jose de Jesus Dominguez Figueroa and his partner Jose de Julio Marquez Ochoa, Cuestión Tequila is 500 years in the making. The ancient Aztecs of Jalisco, Mexico, masters of the alchemistic arts, were the first to distill the sweet nectar of the Blue Weber Agave plant into one of the world’s most cherished spirits.

Cuestión Agave

All tequila begins with one single ingredient; the agave plant. But not all agave is created equal. It takes nearly 10 years for each Blue Weber agave plant to age in the fields of Jalisco, Mexico, weathering brutal temperatures and unforgiving sun until it is strong and big enough to be considered “mature.”

While others choose instead to harvest plants after just 2 or 3 years, we cuestion the need to sacrifice quality for profit, and allow our plants to age fully in the earth. Hand-picked by los jimadores, noble farmers of the fields, each blade is sheared from the core in preparation for its journey.

Cuestión Cooking, Pressing and Fermenting

The next step in tequila distillation is the roasting of the jima or “pineapple” that remains when the agave’s leaves have been sheered from the stock.

It is cut in half and roasted for 72 two hours, undergoing two rounds of great pressure and high temperature, softening the fibers and caramelizing the plant’s natural sugars.

Every last drop of nectar is then pressed and fermented.

Cuestión Distillation

Our distillery is a masterful blend of art and science, where fire, steel and water transform our desert plants into rolling caldrons of liquid gold. What separates all spirits from their cousins, beer and wine, is distillation, which is the process of evaporating alcohol from the wort.

Some spirits, such as vodka and gin, should be distilled many times to extract only pure alcohol from the liquid, but the world’s finest tequilas are distilled only twice.

The essence of roasted agave, spices and rich flavors each plant has developed after 10 years in the ground should be cherished, and when it’s done well, double distillation tequila should be smooth and refreshing.

Cuestión Barrel Aging

We age our Tequilas 50% – 300% longer than almost any other premium tequila on the market, and there is no greater vessel in the world for aging distilled spirits than whiskey-cured, charcoal finished American Oak barrels.

We pride ourselves on importing ours from the best-known whiskey company in the world. In fact, when we first brought Cuestion Tequila to the United States, we did so in Tennessee, home of the world-famous Jack Daniels distillery.

Cuestión Partnerships

Jason and JesusOn a fateful visit to the white sand beaches of Playa del Carmen in the Summer of 2009, American importer, Jason Fandrich, had his first taste of Cuestión Tequila, and the rest, as they say, is history.

He sought out owners Jesus and Julio, and the trio began the process of exporting the product world-wide. In the Winter of 2011, their dreams became a reality, as their first case of product made its way across the US border and will soon be available world-wide.

Thank you for reading our story! If you would like to join us in our adventure, please feel free to contact us here through the website and tell your friends about us on Facebook and Twitter.

Until then, Cuestión Everything, friends! And stay tuned as our saga unfolds.

 

Last Tequila Standing: Cuestion Tequila Diablo Rose

 

We at Cuestión Tequila believe that everything in life should be cuestioned, for it is the pursuit of wisdom, wonder and shared adventure that makes life itself worth living.

Founded in 2007 by Jose de Jesus Dominguez Figueroa and his partner Jose de Julio Marquez Ochoa, Cuestión Tequila is 500 years in the making. The ancient Aztecs of Jalisco, Mexico, masters of the alchemistic arts, were the first to distill the sweet nectar of the Blue Weber Agave plant into one of the world’s most cherished spirits.

Cuestión Agave

All tequila begins with one single ingredient; the agave plant. But not all agave is created equal. It takes nearly 10 years for each Blue Weber agave plant to age in the fields of Jalisco, Mexico, weathering brutal temperatures and unforgiving sun until it is strong and big enough to be considered “mature.”

While others choose instead to harvest plants after just 2 or 3 years, we cuestion the need to sacrifice quality for profit, and allow our plants to age fully in the earth. Hand-picked by los jimadores, noble farmers of the fields, each blade is sheared from the core in preparation for its journey.

Cuestión Cooking, Pressing and Fermenting

The next step in tequila distillation is the roasting of the jima or “pineapple” that remains when the agave’s leaves have been sheered from the stock.

It is cut in half and roasted for 72 two hours, undergoing two rounds of great pressure and high temperature, softening the fibers and caramelizing the plant’s natural sugars.

Every last drop of nectar is then pressed and fermented.

Cuestión Distillation

Our distillery is a masterful blend of art and science, where fire, steel and water transform our desert plants into rolling caldrons of liquid gold. What separates all spirits from their cousins, beer and wine, is distillation, which is the process of evaporating alcohol from the wort.

Some spirits, such as vodka and gin, should be distilled many times to extract only pure alcohol from the liquid, but the world’s finest tequilas are distilled only twice.

The essence of roasted agave, spices and rich flavors each plant has developed after 10 years in the ground should be cherished, and when it’s done well, double distillation tequila should be smooth and refreshing.

Cuestión Barrel Aging

We age our Tequilas 50% – 300% longer than almost any other premium tequila on the market, and there is no greater vessel in the world for aging distilled spirits than whiskey-cured, charcoal finished American Oak barrels.

We pride ourselves on importing ours from the best-known whiskey company in the world. In fact, when we first brought Cuestion Tequila to the United States, we did so in Tennessee, home of the world-famous Jack Daniels distillery.

Cuestión Partnerships

Jason and JesusOn a fateful visit to the white sand beaches of Playa del Carmen in the Summer of 2009, American importer, Jason Fandrich, had his first taste of Cuestión Tequila, and the rest, as they say, is history.

He sought out owners Jesus and Julio, and the trio began the process of exporting the product world-wide. In the Winter of 2011, their dreams became a reality, as their first case of product made its way across the US border and will soon be available world-wide.

Thank you for reading our story! If you would like to join us in our adventure, please feel free to contact us here through the website and tell your friends about us on Facebook and Twitter.

Until then, Cuestión Everything, friends! And stay tuned as our saga unfolds.

 

Last Tequila Standing: Cuestion Tequila

 

We at Cuestión Tequila believe that everything in life should be cuestioned, for it is the pursuit of wisdom, wonder and shared adventure that makes life itself worth living.

Founded in 2007 by Jose de Jesus Dominguez Figueroa and his partner Jose de Julio Marquez Ochoa, Cuestión Tequila is 500 years in the making. The ancient Aztecs of Jalisco, Mexico, masters of the alchemistic arts, were the first to distill the sweet nectar of the Blue Weber Agave plant into one of the world’s most cherished spirits.

Cuestión Agave

All tequila begins with one single ingredient; the agave plant. But not all agave is created equal. It takes nearly 10 years for each Blue Weber agave plant to age in the fields of Jalisco, Mexico, weathering brutal temperatures and unforgiving sun until it is strong and big enough to be considered “mature.”

While others choose instead to harvest plants after just 2 or 3 years, we cuestion the need to sacrifice quality for profit, and allow our plants to age fully in the earth. Hand-picked by los jimadores, noble farmers of the fields, each blade is sheared from the core in preparation for its journey.

Cuestión Cooking, Pressing and Fermenting

The next step in tequila distillation is the roasting of the jima or “pineapple” that remains when the agave’s leaves have been sheered from the stock.

It is cut in half and roasted for 72 two hours, undergoing two rounds of great pressure and high temperature, softening the fibers and caramelizing the plant’s natural sugars.

Every last drop of nectar is then pressed and fermented.

Cuestión Distillation

Our distillery is a masterful blend of art and science, where fire, steel and water transform our desert plants into rolling caldrons of liquid gold. What separates all spirits from their cousins, beer and wine, is distillation, which is the process of evaporating alcohol from the wort.

Some spirits, such as vodka and gin, should be distilled many times to extract only pure alcohol from the liquid, but the world’s finest tequilas are distilled only twice.

The essence of roasted agave, spices and rich flavors each plant has developed after 10 years in the ground should be cherished, and when it’s done well, double distillation tequila should be smooth and refreshing.

Cuestión Barrel Aging

We age our Tequilas 50% – 300% longer than almost any other premium tequila on the market, and there is no greater vessel in the world for aging distilled spirits than whiskey-cured, charcoal finished American Oak barrels.

We pride ourselves on importing ours from the best-known whiskey company in the world. In fact, when we first brought Cuestion Tequila to the United States, we did so in Tennessee, home of the world-famous Jack Daniels distillery.

Cuestión Partnerships

Jason and JesusOn a fateful visit to the white sand beaches of Playa del Carmen in the Summer of 2009, American importer, Jason Fandrich, had his first taste of Cuestión Tequila, and the rest, as they say, is history.

He sought out owners Jesus and Julio, and the trio began the process of exporting the product world-wide. In the Winter of 2011, their dreams became a reality, as their first case of product made its way across the US border and will soon be available world-wide.

Thank you for reading our story! If you would like to join us in our adventure, please feel free to contact us here through the website and tell your friends about us on Facebook and Twitter.

Until then, Cuestión Everything, friends! And stay tuned as our saga unfolds.

 

Tequila Aficionado Media Presents Last Tequila Standing

national tequila day, last tequila standing, tequila aficionado, TV show, reality show

First ever Tequila Reality Show kicks off on National Tequila Day!

For Immediate Release!

In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show.

Tequila Aficionado Media Presents Last Tequila Standing

July, 2015, San Antonio, TX:  Starting July 24, 2015, National Tequila Day, 45 exclusive episodes of Last Tequila Standing will be streamed daily over Tequila Aficionado Media’s website and on-demand over its own YouTube playlist, as well as featured throughout all of its powerful social networks.

“Through the expansion of opportunities on the Web, and Tequila Aficionado

Last Tequila Standing.
Last Tequila Standing.

Media’s own explosive growth, we are proud to present for your enjoyment, Last Tequila Standing,” declared Tequila Aficionado’s CEO, M.A. “Mike” Morales.

Never-before-seen raw footage of some of the tequila industry’s most promising labels will be aired.  Each will relate their start up stories and demonstrate their tasty signature cocktails, too.

Colorful brand owners, master distillers, and top flight brand ambassadors took the stage with their enduring tequilas, many of which are still thriving even in 2015’s more competitive tequila market.

 The Dare

Judging_LTSIn the late summer of 2011, 18 brave tequila brands took up this challenge–

To appear on the first ever televised tequila reality show to share with the world their personal stories and to participate in a judged tasting competition to be named the Last Tequila Standing.

Rocky Road

As with most TV pilots and shows that are ahead of their time, Last Tequila Standing struggled to find a permanent network home.

“After a series of fits-and-starts, several failed business deals and cable company mergers that never happened, Last Tequila Standing was all but lost,” recounts Morales, a producer and one of the hosts of the show.

From the moment Season 1’s taping had wrapped, Morales worked tirelessly for months with the Executive Producers to try to fulfill the show’s original mission–

To educate and inform tequila aficionados worldwide in an entertaining fashion LTS_Cameraon the finer points of Mexico’s national spirit, as well as to help promote organic, artisanal, small batch, and boutique tequila Brands Of Promise(TM).

“But just a few years later, with the advent of streaming video made popular by services like Hulu, Amazon, and Netflix, the playing field has changed dramatically,” adds Lisa Pietsch, Tequila Aficionado Media’s COO in charge of social media marketing.  “Last Tequila Standing lends itself perfectly to our binge watching audience.”

The Line-Up

Participating tequila brands include…

Alquimia Organic Tequila, Alma de Agave, Crótalo, Cuestión, Don Pilar, Tributo, SilverCoin,  and many others.

In addition, Sal del Mar gourmet sea salt, Casa ZG sangrita mix, and Nature’s Agave syrup are also highlighted.

Guest Starring

Alquimia and Quinta de Gomez, organic tequilas.
Alquimia and Quinta de Gomez, organic tequilas.

Along with Tequila Aficionado Media’s CEO and Tequila Journalist, M.A. “Mike” Morales, Clayton J. Czczech guest judges on Last Tequila Standing.

Also on hand to impart his vast tasting expertise is industry expert Christopher Zarus, inventor of the only take home tequila tasting kit, TequilaRack, which will also be featured extensively.

A Global Event

“Since the taping of Season 1 of Last Tequila Standing, the Tequila Industry has aggressively pursued global expansion into countries like China, Russia, India, and Brazil,” explains Morales.

“Given that our audience is not only viewing Tequila Aficionado from these locations,” asserts Pietsch, “but all across Canada, the United States, Germany and Mexico, we can truly say that the airing of Last Tequila Standing will be a global event of epic proportions!”

 ***

Watch for new episodes of Last Tequila Standing premiering every day–for 45 days–beginning on National Tequila Day, July 24, 2015 at 11AM CDT.

 

[*Editor’s note: As a courtesy and at the request of Clayton J. Czczech, Tequila Aficionado has attempted to remove all videos and photographs in which he was featured without degrading the balance of the Last Tequila Standing content provided to us.] 

Cuestion Tequila Review Part 1

Cuestion Tequila, Part 1

Alex Perez and Mike Morales of Tequila Aficionado.com taste and talk about Cuestion Tequila.

Cuestion

Monday Madness

Monday Madness was created as a blooper by-product of our production process for the Tequila Aficionado exclusive video program, Sipping off the Cuff. When M.A. “Mike” Morales and Alexander “Alex” Perez get together, whether in person or via Skype, to review tequilas for Sipping off the Cuff, something silly is bound to happen.  Rather than present these clips with their reviews, we chose to respect serious viewers’ time and get right to business with each SOTC episode to keep them at ten minutes or less.  The outtakes are often funny and show our silly side, so we chose to share them with you for your amusement, as well as ours, in our Monday Madness video feature.  Monday Madness is the evidence of how very much fun we have doing what we love here at Tequila Aficionado Media.

Sipping off the Cuff

Sipping off the Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like yourproduct(s) reviewed on an upcoming episode of Sipping off the Cuff, please contact Mike@TequilaAficionado.com.  Click here to see all of our Sipping off the Cuff™ programming.

Catch more of Tequila Aficionado on YouTube HERE.

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Cuestion Tequila Review Part 2

Alex Perez and Mike Morales of Tequila Aficionado.com taste and talk about Cuestion Tequila.

Cuestion

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