Captures gold and silver medals across contest categories… September 29, 2014, Del Mar, CA—Embajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico. A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco … Read moreEmbajador Tequila Conquers California At Spirits of Mexico!
We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2 where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas. Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On … Read moreDazed & Diffused: More on the Diffuser in Tequila Production
Download the updated Tequila Nom List for 26 August 2014. Click To Tweet The Tequila NOM List Each of our tequila NOM Lists contains the names and information of current brands as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing your treasure bottles has … Read moreNew Tequila NOM List (Dated 26Aug2014)
Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read moreJessica’s Journey – Epic Marketing or Sauza History Lesson?
Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards… (Press release) Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP Awards. Embajador Tequila … Read moreAnnouncing the Triumphant Arrival of Tequila Embajador
After a tiring day of meetings and visiting key accounts in Austin, TX, Andres Garcia, Regional Sales Manager for family owned Embajador Tequila, was kind enough to visit with us in our San Antonio offices of Tequila Aficionado Media. Over pizza and pours of Embajador reposado, Andres shared some insights into the SIP Award winning tequila brand. … Read moreEmbajador Tequila–Building a Legacy
Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read moreCraft Tequila–WTF Does THAT Mean? Part 2
An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you? Do you think it is based on the method, quantity, who makes it or maybe … Read moreCraft Tequila: WTF Does THAT Mean? Part 1
Passion: The A Game To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement. To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly. San Antonio, Texas, … Read moreRancho La Joya Tequila–Roberto Sanchez del Toro
The Diffusor in a Recent Twitter Conversation: A thought provoking question was asked via Twitter about the use of diffusors in tequila production. For the uninitiated, diffusors are used to efficiently extract the starches from harvested agave piñas that are subsequently cooked and distilled to make mass produced tequila. To purists, its use is blasphemy because … Read moreThe Diffusor in Tequila Production: Are They Cheating?