Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read moreJessica’s Journey – Epic Marketing or Sauza History Lesson?
Jaclyn Jacquez considers herself an adelita, of sorts. Adelitas were female solders (soldaderas) who were a vital force during the Mexican Revolution in the early 1900s, fighting alongside men. As President of Don Cuco Sotol, she spearheads a sixth generation company producing a spirit steeped in 800 years of history. Born in Albuquerque, New Mexico … Read moreWomen in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales
Tequila Timeline: From Agave to the Worm For some reason this article Tequila Timeline: From Agave to the Worm was reposted in Fast Company Magazine on Friday, November 20, 2009 from an earlier post on October 15, 2009. (Maybe it was because the editors forgot to add the cute tequila graphics the first time?) Anyway, most … Read moreTequila Timeline: A Different Perspective