Corner Restaurant Fuels the Fire of Austin’s Craft Tequila Scene

[In mid-February 2016, at the suggestion of Andres Garcia, Regional Sales Manager of award winning Embajador tequila, Tequila Aficionado Media met with Brian Jaymont, General Manager of the Corner Restaurant, inside the JW Marriott in the heart of Austin, Texas. We were first exposed to the fine hospitality of the JW Marriott on our second visit to the Texas Nightclub … Read more

The BIG Business of Kosher Tequila, Part III

[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher … Read more

The BIG Business of Kosher Tequila, Part I

[An urgent text message about Kosher tequilas from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher tequila … Read more

Tequila Gets Fruity: Flavors & Infusions

From the Vault Aug 12, 2004 Mexico makers want to add fruit to firewater in bid to expand market. MEXICO CITY (Reuters) – Mexico’s tequila industry, in pursuit of younger customers, plans to follow other alcohol producers by offering the centuries-old firewater tinged with citrus flavors. “Young people are drinking flavored products,” said Miguel Aguilar … Read more

Embajador Proclaimed Tequila Producer of the Year!

Bestowed Gold and Silver Awards at the First Annual Bar Business Spirits Competition For Immediate Release! September 9, 2015, Austin, TX:  On August 16, 2015, at the First Annual Bar Biz Spirits Competition held during the Texas Bar & Nightclub Alliance Convention, Embajador Tequila was named Tequila Producer of the Year, capturing a gold medal … Read more

Tequila Aficionado Takes to The Open Road

On The Road Again Unlike some tequilas, most of my moves have never been smooth–or without incident. For the better part of 18 years, I lived in New Mexico.  After a year long stay in my home state of California, I moved my personal residence and headquarters to San Antonio, TX to helm the newly … Read more

Embajador Tequila Supreme Añejo Review by Steve Coomes

Compared to its siblings, Embajador Supreme Añejo is a big, big brother.  Rested for 18 months—a full 10 months longer than its Premium Reposado—Supreme is a veritable post-grad student compared to its primary school brothers. Yet, for all that age its color is surprisingly pale gold.  Not that color determines everything, but 18 months is … Read more

Embajador Tequila Platinum Blanco Review by Steve Coomes

Note to all tequila distillers… I love it when, along with your generous review bottles, you supply a story of how your tequila is made. The makers of Embajador tequila did this by sending a simple folder with a few laser-printed pages that told a brief but helpful story about its goods. And they are … Read more

Embajador Tequila Conquers California At Spirits of Mexico!

Captures gold and silver medals across contest categories… September 29, 2014, Del Mar, CA—Embajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico.  A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco … Read more

Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards… (Press release) Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP Awards.  Embajador Tequila … Read more