Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing … Read moreTequila Marketing Happy Talk
Espolon Anejo – Finished in Bourbon Barrels Tequila Aficionado’s Alexander Perez and Mike Morales taste and discuss the new Espolon Anejo presented by Campari and explain why they feel it deserves to be nominated as a 2014 Brand of Promise. Find Espolon Tequila online at www.tequilaespolon.com. Follow them on Facebook – Twitter – … Read moreSipping Off the Cuff: Espolon Anejo
La Palapa Recipes You Can Create at Home What is more appropriate to enjoy on National Tequila Day than an authentic Mexican culinary experience you can accomplish at home with the direction of Barbara Sibley, chef-owner of New York City’s La Palapa Cocina Mexicana. She graciously provided us with three exceptional and easy to replicate recipes … Read moreLa Palapa Cocina Mexicana Celebrates National Tequila Day!