Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast

For Immediate Release!

PLATINUMFINAL2015March 14, 2016, San Antonio, TXTequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here.

Among the brilliant stand outs of 2015, Ambhar Tequila took the Judges’ Best-of-Show accolade scoring highly in several categories. Recent upstarts GOZA and Papa Bueno also made significant showings.  In a surprise return to the Brands Of Promise© Reposado class, Del Bravo Spirits unanimously took the Platinum award with Route 66 tequila.

Legacy brands Orendáin, Milagro, Tequila 1921, Centinela and Herradura were well represented in both the High-End and Value segments, while Dulce Vida and Suerte convincingly cornered the Extra Añejo tequila market.

In what proved to be the toughest bracket for the judges to date, Malinalli Tequila swept the Platinum trophy in the hard fought Blanco division, with Ambhar, El Mayor, and Mamalón tequilas close on its heels.

The surging Mezcal classification was dominated by the popular Gracias A Dios brand, while Montelobos and Amarás collected Golds in each of their groups.

Gold Medal Winner Lisa Elovich, brand owner of Organic Tequila One With Life, was ecstatic, saying, “Thank you so much! It is such an honor to get this award. I know this will help us with marketing and distribution.” She graciously added, “Congratulations to all of the nominees and winners! So happy to be part of it!”

In an equally gracious statement made over their Instagram account, medal recipient Papa Bueno Tequila wrote, “We are honored to have been among this impressive group of nominees! We love tequila and congratulate all the winners and thank Tequila Aficionado for the time, humor and love they bring! Definitely Bueno!”

About the Brands Of Promise Awards

All brands were judged by Founder, Alex Perez and CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.

Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.

For a full list of Brands Of Promise© winners, click here.

 

 

To enter your tequila, mezcal, sotol, raicilla, bacanora or other agave spirit or related product in the coveted Brands Of Promise™ Awards, click here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Gracias a Dios Espadin Reposado Mezcal Review

mezcal, gracias a diosGracias a Dios Mezcal

Gracias a Dios is a double distilled mezcal, 100% artisanal, handmade with “piñas” from espadín agave and other varieties, ground and fermented in our own palenque in Santiago Matatlán, Oaxaca, honoring fair trade with the help of maestro mezcalero Oscar Hernández Santiago.With a strong, aromatic and balanced flavor, this spirit is the product of a 4-generation family of maestros mezcaleros, who have traditionally kept the artisan processes of making this drink.

In this episode, Lisa has to step in for Alex due to a mezcal emergency.

 

 

 

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Gracias a Dios Tobala Joven Mezcal Review

About Gracias a Dios Mezcal

Gracias a Dios is a double distilled mezcal, 100% artisanal, handmade with “piñas” from espadín agave and other varieties, ground and fermented in our own palenque in Santiago Matatlán, Oaxaca, honoring fair trade with the help of maestro mezcalero Oscar Hernández Santiago.With a strong, aromatic and balanced flavor, this spirit is the product of a 4-generation family of maestros mezcaleros, who have traditionally kept the artisan processes of making this drink.

Tequila Aficionado, thank gad, gracias a dios, mezcal, sipping off the cuff

Sipping Off The Cuff

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast regularly on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

About the Tequila Aficionado Brands of Promise

The Tequila Aficionado Brands of Promise Awards were our response to a secondary industry that has sprouted up around awards programs in the spirits industry.  In a very much pay-to-play world where large sums of money are involved in entering today’s contests and even more is required of winners in licensing fees to use the award logos on marketing, online and point of sale materials, we felt it was time that something change.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Happy Holidays from Tequila Aficionado & Friends!

 

Happy Holidays!

We wanted to share the good cheer and some of the great holiday cards we’ve received this season.

Have a Malinalli Christmas – We are!Malinalli Tequila, Malinalli Tequila: Not just an Agave Spirit.

Posted by Tequila Aficionado.com on Thursday, December 24, 2015

 

 

gad

blue nectar

blue nectar, tequila

don nacho

 

 

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Thank GAD for Gracías A Dios Mezcal

[Long before the general public does, Tequila Aficionado Media often gets tipped off about new agave spirits brands that will be entering the market.  One such tip was for Gracías A Dios (GAD) mezcal.  We had no idea that we would bump into them during the San Antonio Cocktail Conference in mid- January, 2015.  Of course, we had to invite the co-founders to HQ to learn more about this hot mezcal label making amazing traction across the country.]

 

GAD To Meet You!

GAD_lineup

You can’t help but get wrapped up in the charm of Gracías A Dios mezcal.  You also can’t help but be drawn in by the infectious enthusiasm of its co-founders, Pablo López, Enrique Jimenez and Xaime Niembro.

Here, the trio introduce themselves.

Whose Idea Was It?

From a pure love of drinking mezcal, to owning a mezcalería (mezcal bar), to making lofty plans for the future, the three friends tell how their mezcal brand was born.

Invoking the Name Of GAD

The phrase, “gracias a Dios” (thank God) has been uttered by families in Mexico and throughout Latin America since the arrival of the Spanish Conquistadors.

In this clip, the friends give their explanation behind the name of their mezcal.

Maestro Mezcalero de Matatlán

GAD_Oscar

In the town of Santiago Matatlán, considered the world capital of mezcal in Oaxaca, lives Oscar Hernández, the force behind Gracías A Dios.  A third generation Maestro Mezcalero, or Alchemist as Enrique refers to him, he learned his craft from the young age of eight years old.

The trio discuss how they came across such a talented distiller.

GADTobalaCuixe

Distilling from espadín agave at first, it wasn’t until Oscar met with the co-founders of Gracías A Dios, that he considered producing mezcals made from other types of agave.

Enrique and Xaime continue relating Oscar’s fascinating personal history.

Xaime expounds further on why they chose to work with Oscar Hernández, then demonstrates the purity of GAD’s specialty mezcals made from tepextate and cuixe agave.

The GAD Line Up

Pablo, Enrique and Xaime give us the rundown of Gracías A Dios’ core line, what type of barrels they use for aging, and how they decided on the proof of each of the expressions.

True Small Batches

Xaime describes the labeling plans for the Tepextate and Cuixe expressions and how they will tie in to a Texas-Oaxaca relationship.

Organic Investments

Each of Gracías A Dios’ agave expressions are certified organic.  Xaime details what investments and improvements were made to the brand’s palenque to meet those standards.

Xaime reveals what it takes to maintain GAD’s organic certification, including the innovative improvements made to the brand’s palenque that were invented by Oscar himself.

Wild Harvesting

Xaime chronicles each of GAD’s expressions and then illustrates the difficulty in harvesting wild tobalá.

Image Reboot

GAD_espadinOutside of their mezcalería, the partners had virtually no background in the
spirits sector.  Keenly aware of their limitations, they met with industry consultants for advice.

In this segment, Pablo, Enrique and Xaime recall their experience in bringing GAD to market, and how they managed to rebuild their entire initial concept and image from the bottom up.

These three amigos are the first to admit that Gracías A Dios is still a work-in-progress and are proactively solving challenges that unexpectedly crop up such as using synthetic corks versus imported ones from Portugal, and labeling special edition batches.

Love and Passion Will Take You Places

The GAD triad disclose how working together to get Gracías A Dios into the market has deeply and completely changed their lives.


GAD_shotThe partners all agree that their passion for great mezcal–long before it became trendy–is what fuels their love for GAD.

Cheers For Tomorrow

Xaime and his partners explain how their program, Cheers For Tomorrow, will tackle the Mezcal Industry’s sustainability issues and how the use of biofuel will play an important part of their palenque.

Continuing, Niembro describes how the used bagazo (solid waste) is recycled as an insulator during the roasting of agave piñas.

Sharing the Mezcal Experience

GAD_sharing

Long term plans for the group and the land surrounding their palenque include a boutique hotel, restaurant, and a complete mezcal experience for visitors.

In this snippet, the trio discuss where they see themselves in five years and spill the beans on a specially blended Mezcal Del Cura that’s in the works.

Pablo and Enrique continue the conversation by revealing GAD’s plans for replanting different types of maguey and other projects within the region of their palenque.

Free Your Mind–And Your Taste Buds!

Team GAD divulge the one thing that they would like their audience to know about Gracías A Dios mezcal.

Pablo, Xaime, and Enrique have no intention of changing their methods create a more industrialized mezcal.  Their long term mission remains staunchly intact–

To get their small batches to the right audience who will honestly and passionately cherish and appreciate them as much as they do.

Gracías a Dios!

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!