How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read more

Sipping off the Cuff with Herradura Directo de Alambique

Herradura Directo de Alambique 2015 DIRECTO DE ALAMBIQUE TEQUILA, UNCOMPROMISED. At 110 proof without barrel aging, “Directo” is a crystal-clear tequila with robust notes of sweet agave, green pepper, citrus, and a hint of herbs and spice. Taken together, these notes provide a smooth, complex, and prolonged presence. A bold tequila expression for true tequila lovers. … Read more

Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast For Immediate Release! March 14, 2016, San Antonio, TX—Tequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here. @TequilaAficion Announces #2015BOP Medal Winners! Click To Tweet Among the … Read more

Sipping off the Cuff: Herradura Tequila Scotch Cask Finish Reposado

Mike Morales and Alex Perez taste and discuss Herradura Tequila Scotch Cask Finish Reposado Tequila Herradura Unveils New Limited-Edition Coleccion De La Casa Scotch Cask Finish LOUISVILLE, Ky., Oct. 8, 2014 /PRNewswire/ — Stemming off the success of its small-batch tequila series, Tequila Herraduraannounces the release of the third Coleccion de la Casa, Reserva 2014 – Scotch Cask Finish Reposado. Having … Read more

Congratulations to the 2015 Sip Award Winners

NEWPORT BEACH, California, June 30TH 2015 – Eighty seven consumer spirit enthusiasts gathered at the waterfront Balboa Bay Resort on May 31, 2015 to participate in the 7th annual consumer based spirits competition. The 2015 SIP Awards comprised of 423 brands from all over the globe competing for rank at the impartial mercy of consumer based blind-tasting. The … Read more

Barrio Café–A Tequila Oasis

[In an industry of cookie-cutter airport cantinas, it was refreshing to experience a little bit of the local flavor at Barrio Café during a recent layover at Phoenix Sky Harbor airport’s Terminal 4.] *Yawn!* Frequent flyers are a highly sought after target market.  Just ask any company that pays top dollar to advertise in in-flight magazines.  They’ll admit that … Read more

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more

Jessica’s Journey – Herradura’s Perro Borachito

Herradura Distillery Tour Herradura! You know the name. It’s everywhere. Every liquor store, bar, and restaurant that serves tequila likely serves Herradura, a brand that seems lesser known than Sauza or Jose Cuervo, but is the oldest distillery still intact and operating in Tequila, Mexico. We pulled up to a traditional hacienda on a dirt … Read more

Herradura Tequila at La Fogata’s October Tasting

Enjoy Tequila Tricks and Treats at La Fogata’s October Tasting Herradura Tequila Featured from 7:30 pm to 8:30 pm October 11th and 25th  Cooler breezes are blowing, bringing fall and the traditions of Dia de los Muertos and Halloween to life, so the tequila experts at La Fogata are serving a witch’s brew of spooky spirits … Read more

The Diffusor in Tequila Production: Are They Cheating?

The Diffusor in a Recent Twitter Conversation: A thought provoking question was asked via Twitter about the use of diffusors in tequila production. For the uninitiated, diffusors are used to efficiently extract the starches from harvested agave piñas that are subsequently cooked and distilled to make mass produced tequila.  To purists, its use is blasphemy because … Read more