Posts Tagged ‘history’

Women In The Tequila Industry: Sarah Bowen

I have many fond memories of my first meeting Sarah Bowen during the historic Ian Chadwick Blue Agave Forum tour of tequila distilleries in 2006. She was a young student then, relentlessly recording every interview with master distillers and jimadores on a digital voice recorder, in flawless Spanish. Who knew that ten years later she would […]

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against […]

Tequila, Past and Present by Alain Romero

Originally published in Tequila Aficionado in 2003 Did someone mention tequila? !Dios nos agarre confesados! Since when has tequila become a spirit for the upper class, something to write about? Everyone knows that tequila is a low grade spirit, appropriate para la gente pobre, peones, mecapaleros, railroad workers, boxers, eclectic writers, artists that charge by […]

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On […]

The Texas Bar & Nightclub Alliance Convention

What’s New The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014. Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products […]

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

Sipping off the Cuff: Tapatio 110 Blanco

On the anniversary of the first importation of tequila into the United States, Tequila Aficionado proudly presents Carlos Camarena’s most recent offering to Mayahuel as Alex Perez and Mike Morales taste & discuss Tapatio 110 Blanco. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html […]

Tequila Aficionado Podcast #3 (Part 3 of 3)

The continuation of Podcast #2, this is Tequila Aficionado Founder, Alex Perez, and CEO, M.A. “Mike” Morales meeting face-to-face for the first time.  They met in July of 2006 at a restaurant in California and tasted Siembra Azul, Dos Lunas and  Jarro Viejo tequilas. Tequila Aficionado Podcast #3 (Part 1 of 3) Tequila Aficionado Podcast […]

Tequila Aficionado Podcast #3 (Part 2 of 3)

The continuation of Podcast #2, this is Tequila Aficionado Founder, Alex Perez, and CEO, M.A. “Mike” Morales meeting face-to-face for the first time.  They met in July of 2006 at a restaurant in California and tasted Siembra Azul, Dos Lunas and  Jarro Viejo tequilas.  Their conversation begins with a discussion of Jose “Pepe” Hermosillo of […]

Tequila Aficionado Podcast #3 (Part 1 of 3)

The continuation of Podcast #2, this is Tequila Aficionado Founder, Alex Perez, and CEO, M.A. “Mike” Morales meeting face-to-face for the first time.  They met in July of 2006 at a restaurant in California and tasted Siembra Azul, Dos Lunas and  Jarro Viejo tequilas.  Their conversation spanned everything from established tequila families, drinking from the […]