When Judy Rivera sought to make her own brand of tequila, she was determined to find a master distiller whose views and outlook were similar to hers. It wasn’t long before she found Carmen Lucia Barajas Cárdenas–“Melly” to her friends–and Sino Tequila was born. Melly Barajas always intended to be a Tequila Boss Lady. After […]
Posts Tagged ‘Jalisco’
Women In The Tequila Industry: Melly Barajas
June 29th, 2016 
M.A. "Mike" Morales
Posted in Mike Morales, Women & Tequila 
Tags: El Conde Azul, Jalisco, Judy Rivera, M.A. Mike Morales, maestra tequilera, Melly Barajas Cardenas, NOM 1533, Sino, Valle de Guadalupe, Vinos y Licores Azteca, women & tequila, Women In The Tequila Industry 
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Germán González–Tequila From The Heart
January 14th, 2015 M.A. "Mike" Morales[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office. That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona. In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán […]
Posted in Mike Morales, Portraits Tags: ABV, agave, alcohol by volume, anejo, Atotonilco, blanco, brix, Carlos Camarena, Charbay, Chinaco, distillery, Enrique Fonseca, Excepcional, Fuenteseca, german gonzalez, highlands, Jalisco, La Gonzaleña, Marko Karakasevic, master distiller, Melkon Khosrovian, Mexico, mezcal, mezcalero, patron, reposado, Riedel Ouverture, Roca Patrón, San Antonio, scotch, scotch whisky, Selecto, T1, Tamaulipas, Tapatío 110, tears of llorona, tequila, Tequila Estelar, Tequila Uno, tequilero, texas, Ultra Fino Comments Off on Germán González–Tequila From The HeartJessica’s Journey – Herradura’s Perro Borachito
October 15th, 2014 Lisa PietschHerradura Distillery Tour Herradura! You know the name. It’s everywhere. Every liquor store, bar, and restaurant that serves tequila likely serves Herradura, a brand that seems lesser known than Sauza or Jose Cuervo, but is the oldest distillery still intact and operating in Tequila, Mexico. We pulled up to a traditional hacienda on a dirt […]
Posted in Jessica Arent Tags: cristeros, Herradura, Jalisco, jessica arent, jessica's journey, Mexico, tequila Comments Off on Jessica’s Journey – Herradura’s Perro BorachitoDazed & Diffused: More on the Diffuser in Tequila Production
September 25th, 2014 M.A. "Mike" MoralesWe briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2 where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas. Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On […]
Posted in Education, Mike Morales, Opinion Tags: #AskRuben, additives, adulterated, agave, aguamiel, Alba Huerta, Ana Valenzuela, Antiguo, blanco, Bobby Heugel, Casa Herradura, china, CRT, denomination of origin, Destilando Amor, Destilería Leyros, diffuser, diffusor, difuser, difusor, distillery, Don Fermin, El Jimador, Emma Janzen, Enrique Legorreta Carranco, espadín, finished and polished, flavor profile, history, Houston, Jalisco, Khrys Maxwell, Leyros, Maestros del Mezcal Tradiciónal del Estado de Oaxaca, maguey, maquiladora, Mexico, mezcal, mezcalero, mike morales, mixology, NOM list, normas, Oaxaca, Pepe Lopez, process, Ruben Aceves, stigma, style, telenovela, tequila, tequila aficionado, tequileros, The Pastry War, The Statesman, There May Be Too Much Agave in Your Tequila or Mezcal, tomsa destil, twitter, vodka Comments Off on Dazed & Diffused: More on the Diffuser in Tequila ProductionJessica’s Journey – Epic Marketing or Sauza History Lesson?
August 27th, 2014 M.A. "Mike" MoralesEpic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]
Posted in Jessica Arent Tags: agave, anejo, austin, cata, Cenobio Sauza, Ciudad Juarez, distillery, El Paso, El Paso del Norte, Eladio Sauza, Francisco Javier Sauza, guadalajara, history, Hornitos, Jaime Villalobos Sauza, Jalisco, jessica arent, jose cuervo, Jose Lopez Portillo, Mel Gibson, mexican moonshine, Mexican Revolution, Mexico, Mike Vernardo, NOM list, plata, reposado, tequila, Tequila Sauza, tequila tasting, texas, Tres Generaciones Comments Off on Jessica’s Journey – Epic Marketing or Sauza History Lesson?Tequila Pairing Challenge with Tequila Don Fulano
August 9th, 2014 M.A. "Mike" Morales…At The Patio in San Diego By Ryan Kelley Tequila pairing dinners are always an adventure. Like fine wine, tequila has a way of inspiring and challenging chefs to marry just the right food to match the myriad and often complex flavors inherent in well-made, artisanal tequila. So when my friend Tequilier Mario Marquez invited […]
Posted in Food Pairing, Restaurants, Ryan Kelley Tags: agave, Andre Fuentes, Andrew Spurgin, anejo, artisanal, blanco, Chris Simmons, Don Fulano, Don Fulano Fuerte, Don Fulano Imperial, Don Fulano Suave, Goldfinch, highlands, Jalisco, John Medall, La Tequileña, Lamont Street, Mario Marquez, Mission Hills, Pacific Beach, Puerto Nuevo, reposado, ryan kelley, San Diego, Sergio Mendoza, tasting, tequila, tequila tasting, The Patio Comments Off on Tequila Pairing Challenge with Tequila Don FulanoAnnouncing the Triumphant Arrival of Tequila Embajador
August 7th, 2014 M.A. "Mike" MoralesEmbajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards… (Press release) Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP Awards. Embajador Tequila […]
Posted in Tequila News Tags: agave, ambassador, Andres Garcia, anejo, Atotonilco, award winning, blanco, cocktails, craft, distillery, don julio, embajador, estate grown, Fluffy, Gabriel Iglesias, highlands, Jalisco, Latino, legacy, Mariachi Nuevo Tecalitlan, mike morales, mixology, platinum, quality, reposado, Siete Leguas, SIP awards, small batch, tequila Comments Off on Announcing the Triumphant Arrival of Tequila EmbajadorCraft Tequila–WTF Does THAT Mean? Part 2
June 18th, 2014 M.A. "Mike" MoralesBlurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]
Posted in Education, Opinion Tags: agave, agave spirits, Ana Valenzuela, Ashley Routson, beer, Brewers Association, brewery, certified, certified organic, certified organic tequila, Chris Zarus, craft, craft beer, craft spirits, CRT, diffuser, DISCUS, Distilled Spirits Council of the United States, distiller, distillery, El Tesoro, El Tesoro de Don Felipe, fabrica, factory, Gran Centenario, Jalisco, jose cuervo, lance sokol, laurence spiewak, margarita, marketing, Mexico, mezcal, michelada, mike morales, mixology, multinational corporation, NOM list, organic, organic tequila, patron, premium, premiumisation, spirits marketing, suerte, suerte tequila, tequila, texas, The Beer Wench, USDA, Wayne Curtis Comments Off on Craft Tequila–WTF Does THAT Mean? Part 2Craft Tequila: WTF Does THAT Mean? Part 1
June 17th, 2014 M.A. "Mike" MoralesAn interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you? Do you think it is based on the method, quantity, who makes it or maybe […]
Posted in Mike Morales, Opinion Tags: agave, American Craft Distillers Association, American Distilling Institute, Anheuser Busch-Inbev, Ashley Routson, beer, Beer Lovers Guide, Beer Wench, benefits, borrowing benefits, Brewers Association, brewery, Budweiser, Charbay tequila, Chris Zarus, craft, CRT, DISCUS, Distilled Spirits Council of the United States, distiller, distillery, features, Guillermo Sauza, handmade, independent, Jalisco, Jim Koch, marketing, Mexico, mezcal, Mike Cortez, mike morales, MillerCoors, myth, Ocho tequila, patron, Samuel Adams, small, spirits, tequila, Tequila Fortaleza, TequilaRack, terroir, texas, The Texas Margarita Festival, traditional, wine, winery Comments Off on Craft Tequila: WTF Does THAT Mean? Part 1
Rancho La Joya Tequila–Roberto Sanchez del Toro
May 12th, 2014 M.A. "Mike" MoralesPassion: The A Game To say that Roberto Sanchez del Toro, exclusive importer and brand developer of Rancho La Joya tequila (NOM 1555) has endured adversity would be an understatement. To say that he has survived his life’s challenges, thus far, with grace and his boyish charm still intact would be putting it mildly. San Antonio, Texas, […]
Posted in Portraits Tags: agave, anejo, blanco, cancer, distillery, distribution, Garcia, Glazers, Inc, industry, Jalisco, Mike Garcia, mike morales, NBA, playoffs, R & S Imports, Rancho La Joya, reposado, Roberto Sanchez del Toro, San Antonio, spirits, Spurs, tequila, testicular, texas Comments Off on Rancho La Joya Tequila–Roberto Sanchez del Toro
