Germán González and The Riedel Tequila Glass

In this segment, Germán González, distiller of T1 Tequila Uno and Tears of Llorana, explains why the Riedel Ouverture glass (now part of Riedel’s Vinum collection) is ideal for tequila tasting. He demonstrates the right way and the wrong way to hold the glass, and details why it is so effective a tool when enjoying his exquisite tequilas. … Read moreGermán González and The Riedel Tequila Glass

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read moreJessica’s Journey – Epic Marketing or Sauza History Lesson?

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read moreCraft Tequila–WTF Does THAT Mean? Part 2

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read moreChange is at Hand for the Tequila Market, Part I

A Tequila Fact Most Don’t Want to Admit

Tequila newbs will often namedrop. It gives them away every time. A controversial sound bite from my upcoming dynamic article, The Evolution of The Tequila Bar, featuring Mercado restaurant and bar in the heart of Santa Monica, CA. Marco Antonio Ramos Monterrubio, the former manager of Mercado, reveals the one tequila fact that most don’t want to admit. … Read moreA Tequila Fact Most Don’t Want to Admit

Adventures with Cuervo

Mike Morales and Ryan Kelley arrive in Guadalajara and are driven to an unknown hotel. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Adventures with Cuervo: Bottling Reserva de la Familia

Senior Editor Ryan Kelley gets hands-on and bottles his own Reserva de la Familia bottle at Jose Cuervo’s La Rojeña distillery. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Party like it’s 1795!

Jose Cuervo’s Tradiciónal silver video during the Subterraneo celebration in Albuquerque, NM exclusively for TequilaAficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Subterraneo with Jose Cuervo

Jose Cuervo’s Subterraneo celebration in Albuquerque’s Old Town exclusively for TequilaAficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets … Read moreCue the Mixto Tequila – Jose Cuervo launches national ad campaign