Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read more

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read more

A Tequila Fact Most Don’t Want to Admit

Tequila newbs will often namedrop. It gives them away every time. A controversial sound bite from my upcoming dynamic article, The Evolution of The Tequila Bar, featuring Mercado restaurant and bar in the heart of Santa Monica, CA. Marco Antonio Ramos Monterrubio, the former manager of Mercado, reveals the one tequila fact that most don’t want to admit. … Read more

Adventures with Cuervo

Mike Morales and Ryan Kelley arrive in Guadalajara and are driven to an unknown hotel. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Adventures with Cuervo: Bottling Reserva de la Familia

Senior Editor Ryan Kelley gets hands-on and bottles his own Reserva de la Familia bottle at Jose Cuervo’s La Rojeña distillery. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Party like it’s 1795!

Jose Cuervo’s Tradiciónal silver video during the Subterraneo celebration in Albuquerque, NM exclusively for TequilaAficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Subterraneo with Jose Cuervo

Jose Cuervo’s Subterraneo celebration in Albuquerque’s Old Town exclusively for TequilaAficionado.com. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets … Read more

What If There Were No Duty Free Tequila?

In the December 17, 2009 issue of Drinks International online magazine, the headline reads: WHO plans global duty free liquor ban The story goes on to say… “The World Health Organization (WHO) has shocked the duty-free industry by proposing a global ban on duty-free liquor sales, a business which was worth $6.3bn last year.” The … Read more