Why Now, Mezcal: The Lone Ranger Rides Again

By Alvin Starkman, M.A., J.D. The branding of Kimo Sabe mezcal is brilliant.  Perhaps not since the mid 90s when Ron Cooper coined the phrase Single Village Mezcal for his Mezcal del Maguey, has anyone used a name so effectively to attract a particular demographic in the alcohol buying public. Back then it was a … Read more