Our 2018 Tequila Aficionado Tour begins early this year, in late July, as we depart from Texas and make our way up to the Mammoth Lakes area of northern California.
In early August the first stop on our tour will be the Mammoth Margarita Festival (August 10-11). We’ll have two crews there bringing you all the fun and festivities with live video daily. While we won’t be pouring sponsor brands there, we will be auditioning tasters for Tequila Aficionado and using sponsor brands for those tastings. So whether you’d like to taste what we’re touring with or actually get a Tequila Jockey gig working for tequila, we’d love to see you for open auditions in Mammoth!
Our next stop on the 2018 Tequila Aficionado Tour will be in Monterey for the Monterey Bay Tequila and Cuisine event on October 13. We’ll be covering all the fun there with live video and plenty of recorded interviews. Tour sponsor brands will get exposure there by product placement in our videos.
As we make our way south toward Pasadena, we’ll stop in Bakersfield at Sol y Luna Mexican Cuisine for a special pop-up event.
We will finish the 2018 Tequila Aficionado Tour with a massive event at El Cholo Restaurant in Pasadena on October 26, where we will be pouring sponsor brands in the VIP area at El Cholo’s annual Tequila Tour.
In addition to all of this, sponsor brands will receive a ridiculous amount of social media posts on behalf of Tequila Aficionado, on all of our social networks, to promote their brand(s). Brands interested in participating in our biggest, boldest tour yet can find the complete list of posts and items that we will be providing to all of our sponsor brands – for each expression – here.
[Editor’s Note: All photos and videos are by Tequila Jockey, David Dinius, Special Correspondent to Tequila Aficionado Media at the Mammoth Margarita Festival. Thanks also to Michelle Dinius and David Decker.]
One of the more beloved and popular tequila and mezcal events these days occurs in the Village of Mammoth in Mammoth Lakes, CA.
The Mammoth Margarita Festival, celebrated its sixth year in 2017. It is the brainchild of Russ Squire and Michael Ledesma, owners of Gomez Restaurant and Tequileria, reputed to have one of the largest selections of tequila and mezcal in North America with over 500 bottles.
Not your average agave spirits tasting event, the two-day Mammoth Margarita Festival commits to raising money for Disabled Sports and the local non-profit American Youth Soccer Organization (AYSO).
As Russ puts it, “…It is a feel good thing for love of what we do and fun….”
By all accounts, love and fun are exhibited by everyone, from the customers to the participating brands and their representatives.
What follows are interviews, sights and sounds reported by Special Correspondent and Tequila Jockey, David Dinius from the Mammoth Margarita Festival.
Doug French of Scorpion Mezcal
“My first interview at the Mammoth Margarita Festival 2017 and it was with the one and only Doug French of Scorpion Mezcal.”
Del Maguey Mezcal
“My second interview at the Mammoth Margarita Festival 2017 and it was with Alfredo Gama of distributor, Wine Warehouse for Del Maguey Mezcal.”
Alex Chaigne for Banhez Mezcal
El Silencio Mezcal
“My fourth interview at the Mammoth Margarita Festival 2017 and it was with Natalia Garcia Bourke of El Silencio Mezcal.”
Cazcanes Tequila
“This brand is not in the states yet, but these guys tell me it should be in about 2 months. When it does, get a bottle or two. You will not regret it! This is one good juice.”
“We end up totally catching Andrea Kelley off guard and have her tell us about Maestro Dobel Tequila.”
Tres Agave Tequila
“Mike Kelly talks to us about Tres Agave Tequila and bar mixes.”
Sin Rival
“I talk with Rodolfo Gonzalez about Sin Rival and he mentions a couple of others at the distillery. And of course he has to get a shout out to Mike Morales!”
Mammoth Margarita Festival Wrap Up
“Here was the wrap-up at 2017’s Mammoth Margarita Festival. I talk with Michael Ledesma and Russ Squire from Gomez’s about the festival.”
“This was such a fun event to take part of. Thank you to all involved. These two put on a wonderful event and I am grateful for them helping me out this weekend.”
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