The #1 Thing You Need to Know About Touring with Tequila Aficionado

Here’s the thing: We handle all of it.   You don’t need to plan events You don’t need to provide staff You don’t need to provide photography You don’t need to write catchy copy You just need to sit back and share all the social goodness that gets created about your brand on the tour. … Read moreThe #1 Thing You Need to Know About Touring with Tequila Aficionado

Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour

Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour Wrangles Agave Spirit Brands of Promise for October Promotional Roundup For Immediate Release! July, 2017, San Antonio, TX— Beginning October 1, 2017, Tequila Aficionado Media pulls up stakes for the Wild Wild West promotional road tour touting its past and present Brand Of … Read moreTequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour

Tequila Aficionado Heartland Tour – Mas Mexican Freetail Bats

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. Have you heard about the Tequila Aficionado Heartland Tour? Every year, we take a little trip that allows us to create … Read moreTequila Aficionado Heartland Tour – Mas Mexican Freetail Bats

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing … Read moreTequila Marketing Happy Talk

Open Bar – Getting Your Brand Noticed

  You’re busy trying to get your brand out there to consumers.  We get that. But did you know that we have lots of FREE ways for you to get your brand in front of our audience?  You can check them out here, or just tune in to our next Monday evening Open Bar where … Read moreOpen Bar – Getting Your Brand Noticed

Brand of Promise Nominee for Marketing Imagery

When we nominate brands of promise, it is usually during the tasting of the product, but being in the social media end of marketing, I’ve been so impressed with one brand’s latest marketing images that I had to take the initiative and nominate this one myself. Everything about the images that Malinalli Tequila shares with the … Read moreBrand of Promise Nominee for Marketing Imagery

Jessica’s Journey Begins

Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs … Read moreJessica’s Journey Begins

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read moreCraft Tequila–WTF Does THAT Mean? Part 2

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe … Read moreCraft Tequila: WTF Does THAT Mean? Part 1

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read moreChange is at Hand for the Tequila Market, Part I